Mersol & Luo – latest article on Austrian Wine Export Growth into China


I have updated my article on the Austrian Wine Growth in China for 2021. Wine enthusiasts around the globe are exploring Austrian wines. Austrian Wines have been famously renowned for their world-class quality. The industry is emerging rapidly with more than four thousand years of vinification history, and swiftly gaining international attention. 


Austria wines are notable for their sweet wines historically. They also produce well-known dry red and whites. In Austria, there are approximately 40 approved grapes, 26 of them white and 14 red. 

Austrian grapes, including sparkling and dessert wines, are produced in several types. This European Country also produces dry whites and red wines. Grüner Veltliner is commonly considered one of the most interesting white wines in the world as a speciality grape variety from Austria.

Austrian Wine Export Into China 

A discovery in 1985 that several Austrian wineries added diethylene glycol to bulk and sweeten their wines. It was affecting the export of their wines around the globe. The country is now harvesting the awards after years of effort to rebuild its brand and place its wine once again on the international market as a high demand niche commodity. 

  • 2018 was a record year in Austrian wines‘ export and sales. 
  • Worldwide export figures have reported a 6.9 per cent rise of US$ 190.6 million. 
  • Germany, Switzerland and Liechtenstein are the main markets for Austrian wines. 
  • Roughly 30% of the overall value of exports came from non-European markets, including China, Canada, Russia and the USA. 


In Asia, China is still Austrian wine’s export principal market. While Austria has less than 1% of its share of the Chinese market, opportunities are expanding. The value of exports has risen by more than 460 per cent in the last ten years. China imported approximately US$ 1,98 million of approximately 254,106 litres of Austrian bottled vines.


China Market And Popular Varieties

There is an improved, but small, variety of Austrian wines exported and available in China. The Loimer, Wieninger, Gobelsburg and Kaiser are known in the region. The Grüner Veltliner is Austria’s most popular wine in China. The white wine has a citrus and spicy taste that matches many Chinese dishes very well. 

The fruity white wines Welschriesling and Muller-Thurgau are also Austrian wine styles which are well suited for Chinese cuisine. The Zweigelt, Blaufränkisch, Blauburger and St. Laurent are among the most famous red wines. The new, fragrant and light styles range from dark and formal to tannic. 

Winemakers from Austria also manufacture wines of foreign varieties. Among them are white Riesling, Chardonnay and Sauvignon Blanc and red Pinot Noir, Merlot and Cabernet Sauvignon.

Conclusion – Austrian Wine Export

Though it took more than twenty years, Austria Wine gained back its reputation as a wine powerhouse in the world. With the right sweetness and acidity, Austrian wine has been steadily carving its place in the Chinese market. Based on the increasing imports and sales year after year, it will not be long until it becomes as popular as other imported wines in the country


Some wine producers known in the country are Loimer Scharzenberger-Preis, Privatbrauerei M. C. Wieninger, Weingut Schloss Gobelsburg and Kaiser.

About Us:

Audrey Anderson World is a consulting firm with an all-inclusive experience and vast knowledge of the market research industry. Articles on the research reporting across various categories give you a complete view of the ever-changing and developing trends and current topics worldwide. Our constant endeavour is to improve the information by providing rich market reports and updating you on the Consumer Good industry.

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Austrian Wine in China


Audrey Anderson


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