Business Leadership Spotlight – Cheerie Aquino – Igniting Her Fire
Updated: Oct 13
How does Rodan and Fields Works?
Cheerie Aquino has long understood that to find success, you must show tenacity and a willingness to learn from those around you. As a child in a rural village in the Philippines, her family lived fairly comfortably, with her father working as a farmer and her mother as a school teacher. But when her mother passed away, it was up to her seven older siblings to ensure she received necessary care and attention while their father worked. “I didn’t really have my own choices. They set everything up for me and I followed their lead.” Determined to create a prosperous life, she stuck to the detailed structure that her siblings built for her in order to achieve her aspirations.
After focusing on her education, Cheerie studied pharmacy and eventually immigrated to the United States for work. When an acquaintance of a former pharmacy classmate reached out to her on Facebook about Rodan + Fields products, she was hesitant. “I was polite, but I wasn’t interested. I thought I had good skincare.” However, after learning more about the business, she began to brainstorm how the opportunity could potentially supplement her income while giving her and her husband more of the time and freedom they’d been craving as full-time hospital pharmacists. “We didn’t realize how much time we were missing in the lives of our children. One day, my husband came home after several days of work, and my youngest daughter said to him, ‘Why are you here in my home?’ We laughed, but it was sad. That was when I realized that we needed to cut back [on our working hours]. I told myself that there must be a better way.”
Finding Unexpected Success When her nanny made the decision to retire, Cheerie knew that it was more important than ever to make the leap to change her work schedule. After attending an R+F event in New York City and discovering how the women there were “so nice, with such positive energy,” she immediately signed up as a Consultant in July of 2018. Though she wasn’t expecting to see results from the products, after using her discount to begin experimenting with them, people took notice. “People at work kept asking me if I was wearing makeup or what I’d done with my skin. Every day, different people would ask me about my skin.” By talking about the products with her friends and co-workers, she started growing her team quicker than she anticipated. In her first month of business, she signed on four Consultants and earned back her investment, and by the sixth month, Cheerie says she was one of the top five emerging builders in her team.
How does Rodan and Fields Works?
Expanding Her Strength Even with her rapid growth and dedication to hard work, there were still aspects of the business that she struggled with, particularly because of her shyness. “At a party, I’m not one to introduce myself. I’ll be in a corner minding my own thing. I felt like it was time for me to grow [out of my shell]…I’d never done anything like this before. But I like a challenge, and after working in the pharmacy industry for twenty years, I didn’t feel like I was being challenged anymore.” With the support of her Sponsor, she continued pushing out of her comfort zone, reaching out to people about the opportunity even though she was nervous. “You just have to conquer your fears. Be like a child. You know how a child is – they don’t think about what could go wrong when they ride a roller coaster, for example. They just ride it without judgement. That’s what I did.”
Dreaming Of More Now, Cheerie is looking forward to the opportunities for her business ahead, such as expanding the foundation her family created in her mother’s honour to donate school supplies to children in her home village. She’s inspired to build a supportive, inclusive team for people who may not feel like R+F is a fit for them. “When I joined this community of like-minded women, I felt so ecstatic. I want to reach out to other women, especially immigrants, who think that they don’t fit in the mainstream. Even though they are Americans, a lot of them still feel like they don’t belong here. They feel that they can’t grow beyond their community. But I’m telling them that they can strive for more. This business knows no boundaries because everybody has skin. Everybody needs skincare – it’s a universal language. You can talk with someone who is different from your culture, who dresses differently than you or practices a different religion because they’re also looking for a way to improve their skin.”