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Digital Marketing | Branding | Consumers Journey
What Is The Consumers Journey
The typical customer journey has changed drastically over the years, with eCommerce fundamentally altering how people buy things.
While we’ve all heard the saying “customer is king,” it’s more true now than ever. As a result, consumers can choose from thousands of brands for identical products as brands compete for higher customer shares.
The customer journey in the modern era
Around 20 to 30 years ago, the consumer journey would begin with detecting a need or seeing an advertisement on billboards, newspapers, radio, or television.
Next, consumers would learn about the products and then go to the store to buy them. However, it is no longer an individual journey that leads a customer to purchase but rather a collection of numerous tiny loops around the “Google Messy Middle”.
Here’s how marketers are adapting to our new consumers’ journey and our rainbow of hope. Consumers are heading beyond the marketing framework by changing the way they research and purchase goods.