- This research was carried out for Marketers and Conversion Rate Optimizers.
Conversions are the ultimate goal of most marketing campaigns. However, the user experience can have a significant impact on the overall conversion rate. For example, slow loading landing pages frustrate users, resulting in a greater bounce rate.
Core Web Vitals are a quick and easy approach to measure user experience. They can be utilised to aid in creating more effective marketing strategies and the optimisation of conversions. This research provides CVW benchmarks so you can examine how you compare to the competitors.
Key Takeaway for Marketers and CROs: There is a lot of room for improvement in CVW scores. The majority of websites do not operate well. In your next marketing effort, emphasising user experience could provide you with a competitive advantage.
- This study was carried out for those who work in SEOs.
This study is the most complete, data-driven analysis on Core Web Vitals that has been published to date, according to SEOs.
Crawling over 2 million URLs, examining the three Core Web Vitals data and 12 additional metrics and ranking variables to provide a complete view of web performance.
This study provides users with a view of how websites are doing ahead of the June Core Web Vitals update. Additionally, it can assist SEOs in understanding the Core Web Vitals environment and determining where chances for performance gains exist.
Important SEO Takeaway: The average performance of the bulk of websites crawled is lower than Google’s CVW criteria. While this may imply that Google will not penalise websites that fail Core Web Vitals performance on a large scale, it provides an excellent opportunity to increase rankings because outperforming other websites is currently a very realistic goal to attain.
- Web Developers were the target audience for this study.
Web developers can gain an understanding of critical performance bottlenecks in terms of page loading time and interactivity. In addition, awareness of the impact that particular web design techniques may have on user experience allows web developers to understand better performance-limiting variables, which benefits the user and improves search engine performance.
Key Takeaway for Web Developers: While a web page should be visually pleasing, there is a fine line to walk between design and user experience. According to our findings, having too many plugins and render-blocking resources can lead to code bloat and substantially impair page performance.