Visual searches will carry the user experience to a whole new level: users can upload an image for search purposes and get more detailed results.
A) Through the Lens of Pinterest
Pinterest did not surprise me to hop on the visual search vehicle. Lens, a visual search app, was created to allow users to take a picture of an object to find out where to purchase it online, look for similar products or display pinboards of similar items.
It transforms the camera of your phone into a search bar, as Marketing Land put it:
Pinterest’s Lens has recognised 2,5 billion home and fashion items ever since its beta release, inspired over 600 million searches of mobile apps and browser expansions from Pinterest, and saw a 140 per cent increase since its launch day.
Pinterest has changed the features further:
• Pincodes, a QR code application, have been introduced to help you find inspiration when shopping or flipping through your favourite magazines.
- Lens Your Look has been released to get the cameras out of the planning phase. •
• They have collaborated with Samsung to visually scan their newest smartphones and target consumers to search their catalogue using their products in the real world.
• Pinterest Shop That Looks, a feature that allows users to buy products from Pinterest companies, is completely automated so that, for example, you can purchase jeans in a photo.
• They began a body of new resources to help merchants sell their goods, including catalogues, that can be uploaded and turned into shoppable pins in their product catalogue.
Make sure you optimise your visual search because the top search categories for lenses (not surprisingly) are:
• Home Decorating
• The outfits are available.
B) Google Lens
Pinterest is not the only visual search. Google Lens is a Google Visual Search Engine that uses a camera app to identify items and landmarks. What can you do if you take a picture of the following articles?
• Home goods and clothing: Find and place to buy similar products.
• Barcodes: To find product information using a barcode, for example, where to buy a product.
• Business card: Save your telephone or contact address.
• Book: Read reviews and obtain an overview.
• Billboard or event flyer: add the event to your schedule.
• Location or construction: Historical facts, operational hours, and more.
• Museum painting: reading and learning more about the artist.
• Animal or Plant: Learn about plant and animal species.
As CNet says, when it comes to the enhancement of real-time reality, “Google Lens has become what Google Glass was never.”
CamFind is another mobile visual search application that lets you search your phone with a photograph.
You can find similar images, price comparisons, local purchasing results, etcetera., instead of typing queries into a search engine. You can also take a photo of a film poster, and CamFind will display information on the movies, trailers, showtimes and local theatres.
Player for Video
D) Search for Bing Visual
And you can search a certain element in an image with Bing Visual Search without all current hoops.
For instance, say you are looking for inspiration for kitchen decoration, and your attention is drawn to an image. To get the “detail view,” you click on the result in the thumbnail. The overall setting is excellent, but you are especially interested in this nice look. Do you not like knowing where you can get one like that? You can now search with Bing Visual.
Today, according to Social Media Today:
• 62 per cent of Millennia are more interested than any other new technology in visually searching.
• Images for 19% of Google search queries are being returned
• Pinterest searches are more than 600 million per month
Marketers can take advantage of rivals through the 2021 visual search trend to attract consumers and provide them with the ideal product.