GDS (Google Data Studio) Used for all reports and analyses.
I am completely smitten with Data Studio.
Tableau is the only other data visualisation and reporting application I’ve used, and it does a lot of things that Data Studio doesn’t. Also, premium tools like Klipfolio, Develop, and Databox produces inferior reports, necessitate much more effort when making simple charts, have a steeper learning curve, integrate with fewer platforms than GDS, or a combination of the above. My top reasons for enjoying GDS are as follows:
- The shallow learning curve, to the point that you hardly need to illustrate how to use the reports to clients.
- Ease of integration with a wide range of data sources, thanks in part to group connectors such as Supermetrics’ Data Studio connectors. In Google Sheets, you’ll find a quick backup with all of their formulas and automation for those specific use cases where a data connector hasn’t yet been created.
- Live, interactive updates that are visually appealing.
- New and useful features are added almost every month, such as the data explorer, drill-downs, and map presets.
You can be very imaginative with Data Studio. You should go beyond SEO reporting and perform true research. Check out our overview of SEO channel background for a hands-on example.
- Build Your First Google Data Studio Report
Let’s now use Data Studio to produce our first Google Analytics Visual Report.
Step 1: Navigate to Google Data Studio and sign in using your Google Analytics credentials.
Step 2: After logging in, you are guided to the dashboard below, which contains some sample reports. You can add new reports and data sources here, as well as view a step-by-step guide. Take your time viewing some samples to get a sense of the tool’s ability.
Step 3: Let’s add a new data source by clicking on the “Data Sources” button in the upper left-hand corner.
Step 4: In the data sources panel, click the floating “Add” button to connect your Google Analytics account to the Data Studio.
Step 5: On the next page, give your data source a name and choose Google Analytics from the “Connectors” list. Next, you will be taken through a fast authorisation process to access the related Google Analytics property.
Step 6: You will be shown a list of metrics you will include in your survey. You have the option of adding new formulas or disabling old ones.
If all is in order, click the “Create Report” button in the upper right-hand corner.
Step 7: Ahe screen where the magic takes place. Give your report a name and pick the data source we just developed.
Step 8: You are shown a canvas to add objects, text, and styles to use in your post. Being with changing the page orientation to Landscape by going to “File”> “Report and theme Settings”> “Layout”> “Landscape.”
Step 9: Now, let’s add some style and branding to our report. To begin, we’ll use a rectangle tool to draw the header field. After that, you can add custom colours, import your logo by clicking on the picture tab, and add a heading with the text feature.
Step 10: Let’s get started with the actual visual details. We’ll begin by including an interactive date range in our report, allowing our clients to see the difference in data based on the date selected.
Select the “Date Range” tab and draw a rectangle on the canvas where you want it to appear. Then choose a default date range and your favourite types.
When you share the study, your clients and colleagues will be able to pick a custom date range and view the data based on the dates they choose.
Step 11: Now, let’s add some scorecards to show the data on sessions, users, page views, and bounce rate. Pick the place where you want the “Scorecard” to display by clicking on it. Then, in the right sidebar, pick the metric for this particular scorecard and your chosen styling. Repeat this process for each person scorecard.
Step 12: Next, we’ll add a line graph to reflect the website’s sessions. To create a graph, use the “Line-series” function and then choose a metric. In this case, we’ll use the term “sessions.”
Step 13: Finally, let’s include a map of the top countries based on page views. Click on the “Geo map” tab and pick the region where you want the map to appear, just as we did with the line graph. Then, in the right sidebar, pick pageviews from the “Metric” column.
Here is an example of your final report:
Step 14: Now that our report is complete, we can share it with our clients and colleagues in house.
Click the “Share” button on the topmost Right-Hand corner.