Women Entrepreneurs 

Google Analytics: A Complete Beginner’s Guide

Women Entrepreneurs
Women Entrepreneurs

This post is for you are a Women Entrepreneur if you don’t understand what Google Analytics is, haven’t fitted it on your Website, or have installed it but never look at your results.

Though it may be difficult to believe, amazingly, several websites do not use any analytics, especially Google Analytics. Monitoring traffic is astounding; as a busy Woman Entrepreneur, this is critical in everything you do.

Women Entrepreneurs

Table of Contents - Google Analytics: A Complete Beginner’s Guide

Analytics For Women Entrepreneurs

In this article, we’ll look at Google Analytics from the standpoint of a complete novice. Why you need it, how to obtain it, how to use it, and workarounds for common issues. 

  • Why Every Women Entrepreneur Needs Google Analytics? 
  • Do you manage a blog for your Website? 
  • If you have a one-page website? 

If you answered yes to these questions, you need Google Analytics for personal or professional reasons. 

The many questions Google Analytics will answer about your Website. For example, how many people do you think to visit my Website? Where do my guests come from? Is it necessary for me to have a mobile-friendly website? 

  • What websites refer visitors to my Website? 
  • Which Digital Marketing Strategies generate the most traffic to my Website? 
  • Which of my Website’s pages are the most popular? How many visitors did I turn into leads or customers? 
  • Where did my Website’s converting tourists come from, and where did they go? 
  • After the rollout of Google Core Web Vitals and in-bound results Web Vitals in May 2021, how can I ensure my website loads faster?
  • What blog material does my audience love the most? 

There are several other questions that Google Analytics can address, but these are the most relevant for most website owners. So let’s take a look at how to instal Google Analytics on your Website now.

What is Google Analytics?

Why as women entrepreneurs, it is important to know what Google Analytics is. It is a free online tool used to analyse website visitors and discover marketing strategies that work. In plain English, it allows you to learn the number of people visiting your site, which pages are landing on your site, where they’re coming from (URLs), where they’re going (the whole site), and what they’re doing in those pages. 

Google Analytics helps you track your Website’s traffic, improve performance, and create unique content. You need to realise that Installing Google Analytics on your Website is that Google Analytics does not come as a native app.

You need to download the free Google Analytics Pro app from the Google Play Store. Download it, and then activate it on your Website. This will give you access to Google. 

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Why Every Women Entrepreneur Needs Google Analytics

Why Every Women Entrepreneur Needs Google Analytics

Google Analytics enables you to see what your Website’s visitors are doing, why they are coming, and how they respond to your content.

Thus, you can identify your Website’s issues and make necessary adjustments, like additional programming, to improve the conversion rate. In addition, installing Google Analytics requires no prior experience or technological knowledge.

The only exception is that if you have a custom content management system, you may need to configure it and obtain the necessary permission. However, once you are on Google Analytics, you will have full access to its tools and functions.  

Google Analytics An Introduction

Gaining access to Google Analytics is straightforward; most website owners have it, some have it installed, and some have it linked to a trial account. 

Once you gain access to Google Analytics, you are ready to install a Google Analytics tracking code on your Website and enter your Website URL. If you haven’t already done so, your URL needs to be set up in the Google Analytics system. 

What is a tracking code? A tracking code, or analytics code, is a JavaScript file that sits on your Website and sends a message to Google Analytics to track traffic, views, sessions, and other metrics. For example, this code is what we need on this Website to gain access to Google Analytics.


Why Every Women Entrepreneur Needs Google Analytics?

Do you have a blog? If you have a single page on your Website? If you answered yes, please specify whether you require Google Analytics for personal or business purposes. Many questions Google Analytics will answer about your Website.

  • How many people do you think to visit my Website?
  • Where do my guests come from?
  • Is it necessary for me to have a mobile-friendly website?
  • What websites refer visitors to my Website?
  • Which marketing strategies generate the most traffic to my Website?
  • Which of my Website’s pages are the most popular?
  • How many visitors did I turn into leads or customers?
  • Where did my Website’s converting tourists come from, and where did they go?
  • How can I decrease my Website load timer?
  • What blog material does my audience love the most?

There are several other questions that Google Analytics can address, but these are the most relevant for most website owners. So let’s take a look at how to instal Google Analytics on your Website now.

Installing Google Analytics

Women Entrepreneur How To Get Started With Google Analytics

How do I get started with Google Analytics and instal it?

Using an Android or iOS mobile device, you can conveniently instal Google Analytics on your Website. You must log in to your account from your desktop computer once it has been installed. Create an account with Google if you don’t already have one.

Using a paid account instead. I cannot emphasise this adequately. 

Google Analytics is a subscription-based service. It should be paid for by all companies. Why is this so? Because it is a necessary tool for any growing company and, when used correctly, can make your life easier. 

You can get Google Analytics for free, but it just collects data and does not allow you to analyse it. The true benefit of Google Analytics is that it is designed exclusively for websites. It has rich reports, automatic reports, and various other features that make it an invaluable tool for online businesses.

Your Essentials Google Analytics Account Setup. 

Having a primary Google account that you use for other services such as Gmail, Google Drive, Google Calendar, Google+, or YouTube, you can use that Google account to set up Google Analytics. Alternatively, you would want to make a new one.

This should be a Google account that every Women Entrepreneur will need to hold for the foreseeable future, and only you have access. Of course, you can always give other people access to your Google Analytics later on, but you don’t want them to have complete control over it.

Giving others access to your Google Analytics account so they can ‘manage’ it for you is not a good idea. If you and this other person register your Website with Google Analytics, you will have to start from scratch.

  • Creating your account and property.

Once you’ve created a Google account, go to Google Analytics and press the Sign in to Google Analytics button. You will then be presented with the three steps necessary to configure Google Analytics.

After clicking the Sign-Up button, you will be prompted to enter details for your Website.

Google Analytics provides hierarchies to assist you in organising your account. Under a single Google account, you can have up to 100 Google Analytics accounts. A single Google Analytics account can contain up to 50 website assets. Up to 25 views may be assigned to a single website property.

  • Summary 1: If you only have one Website, you only need one Google Analytics account, each with its own website property.
  • Summary 2: If you have two websites, one for business and one for personal use, you can build two accounts, one for “123Business” and one for “Personal.” Then, under the 123Business account, you will create your business website, and under the Personal account, you will create your personal Website.
  • Summary 3: If you have several companies but less than 50, and each has its own Website, you might want to group them all in a Business account. Then you should create a personal account for your personal websites.
  • Summary 4: If you have several companies, each with hundreds of websites, for a total of more than 50 websites, you will want to allocate each company to its own account, such as the audreyanderworldBusiness account, the audreyandersonworld account, and so on.

There is no “one-size-fits-all” size-fits-all” solution” method for setting up your Google Analytics account. The name of your accounts and assets can be changed at any time. It’s important to note that you’ll have to create a new property in GA, and all of the old data will be lost.

We’ll assume you have one Website and only need one view for this guide (the normal, all data view). So this is how the configuration would look.

Under this, you will be able to specify where your Google Analytics data can be shared.

  • Installing Of Your Tracking Code

When you’re done, press the Get Tracking ID button. You will see a popup with the Google Analytics terms and conditions that you must accept. After that, you will obtain your Google Analytics code.

This must be mounted on all of your Website’s pages. The installation process can differ depending on the type of Website you have. For instance, I have a WordPress website on my own domain that employs the Genesis Framework. This system contains a section for adding header and footer scripts to my Website.

Having WordPress on your own domain allows you to use the Google Analytics by Yoast plugin to easily instal your code, regardless of the theme or framework you are using.

If you have an HTML-based website, you can position the tracking code on each page before the /head> tag. This is accomplished by opening the file in a text editor (such as TextEdit for Mac or Notepad for Windows) and then uploading it to your web host with an FTP programme (FileZilla).

If you have a Shopify e-commerce store, go to your Online Store settings and enter your tracking code where it is defined.

If you have a Tumblr blog, go to your blog, click the Edit Theme button in the top right corner, and then enter only the settings’ Google Analytics ID.

As you can see, Google Analytics installation differs depending on the platform (content management system, website creator, e-commerce apps, etc.), theme, and plugins used. By searching for your platform + how to instal Google Analytics, you should be able to find clear instructions for installing Google Analytics on any website.


Google Analytics

Women Entrepreneurs

What exactly is a goal?

The type of Website you want to build, you want to create, you’ll need to figure out how to arrange it. With your target market in mind, you make this decision. You’ll want to approach women looking for a local hairstylist or a menswear store in this scenario.

The next question is: What is the Website’s purpose? Again, a good marketing strategy will guide you to the most relevant content, and Google Analytics will assist you in this as well. 

You want to build. It would be best if you studied what your guests are interested in. For example, if grooming is your most common subject, it makes sense to list it as a subheading. If not, you should skip grooming. How can I use the Google Analytics toolbar? Let’s take a peek at the main section of the toolbar.

Women Entrepreneur How To Get Started With Google Analytics


Setting up your goals

After installing your tracking code, you might want to adjust one tiny but useful Google Analytics setting on your Website. Use this to set your objectives. You can access it by clicking on the Admin link and then going to Goals in the top View column of the Website Overview section in Google Analytics.

Goals notify Google Analytics when something significant occurs on your Website. For example, if your Website generates leads through a contact form, you can find (or create) a thank you page that visitors arrive at after submitting their contact information.

A final thank you page for visitors may also be appropriate if you have a product selling website.

The URL would most likely look like this.

  • https://audreyandersonworld.com/thank-you

In Google Analytics, select the New Goal choice.

You can choose Custom (unless one of the other choices is more appropriate for your Website) and then click the Next Step button.

You can give your target a memorable name, pick a destination, and then press the Next Move button.

In the Destination area, enter the URL of your thank you or confirmation page after the.com of your Website and change the drop-down to “Begins with.”

To complete the setup, toggle the value and enter a particular dollar value for that conversion (if applicable). Click Create Goal.

You can track all of the other URLs/conversions using these steps. On your Website, you can set up to 20 goals. Make certain that the ones you create are critical to your company’s success.

For most companies, these objectives include lead form submissions, email list sign-ups, and purchase completions. Your objectives can differ depending on the nature of your Website and its intended intent.

It should be noted that this is the most basic form of conversion tracking in Google Analytics. You can learn more about target tracking by reviewing the documentation in Google Analytics help.

Set up site search

Site Search is another feature that you can easily set up to provide useful data down the road. This is for every Website with a search box, such as the one at the top of Audrey Anderson World.

  • Start by searching your Website. After that, keep the tab open. You’ll need the URL shortly.
  • Return to your Google Analytics Admin menu and, in the View column, choose View Settings.
  • Scrolling down until you see Site Settings, then turn it on.
  • Return to your URL to see the results of your quest. Select Save after entering the question parameter (usually s or q). The question parameter on my Website, for example, is q.

This enables Google Analytics to monitor any searches performed on your Website to learn more about your visitors searching for specific sites.

What Exactly Is A Funnel or I Prefer the Messy Middle?

Google Analytics is sometimes referred to as a funnel. This refers to the direction visitors take when browsing a website. So, for example, to convert readers, we have this blog and another with completely different content.

One will take visitors to the main page and have the main title that describes the site’s intent. The other will direct them to a YouTube video. Using Google Analytics, you can monitor each visitor’s journey through the blog or site as they progress to your business sales funnel’s next stage. 

Your funnel can be classified based on your objectives or what you want to achieve. Ad revenue: We have a really famous page that people keep returning to. Wanting to maximise the money made from the advertising on this list.

What Is The Most Useful Way To Set Up Goals and Funnels?

You can’t be everything to anyone. You don’t have to be the best comedian, internet marketer, or guitar teacher in the country. You can, however, learn how to turn a small number of website visitors into happy clients or clients into happy customers. Google Analytics can assist you in learning how to convert tourists into customers.

If you want to turn website users into paying customers? It would help if you learned how to get to them. It is incredibly difficult to get visitors to your Website if you are not present. If you don’t know who you are, it’s much more difficult to turn travellers into paying customers. You’ll see a long bar at the top of Google Analytics called Goals & Funnels.

Add more accounts and properties.

To add a new Google Analytics account, go to your Admin menu, click the drop-down under the Account column, and then click the Create New Account link.

If you want to add a new property to your Google Analytics account, choose “New Property” from the Admin menu, displaying all of your account properties and letting you choose from the list.

Then you’ll go through the rest of the steps mentioned above.

After installing Google Analytics on your Website (s), configuring your goals, and configuring your site search(es), you can wait about 24 hours for it to begin collecting data. You will then be able to begin displaying your results.

Women Entrepreneur Google Analytics - The Data

How do I understand the data?

If you’re lucky, a visual indicator will appear when you click on the “Go to Google Analytics” link in your navigation bar. The search bar will tell you where the Google Analytics monitoring code is on your Website, which code points to which website tab, and where they all are on your Website. It will also show you how to view the reports you’ll need to make sense of the data generated by Google Analytics.

At this point, you should probably search through Google Analytics’ tables of contents to find one that most closely addresses the type of details you’ll need to know. Most importantly, you can read Google Analytics’ fine print to ensure that you recognise the drawbacks and the effect of Google Analytics on your privacy.

Viewing Your Google Analytics data

When you start receiving Google Analytics data, you’ll start learning about your Website’s traffic. In Audience Overview, you will be brought to your Web Analytics dashboard. A selection of websites will be shown after you pick one from the menu. This is the first of more than 50 Google Analytics posts. Reports may also be accessed by clicking on the Reporting link at the top of the page.

  • Standard Report Features

The majority of the regular reports in Google Analytics will look something like this. To move between websites in all of your Google Analytics accounts, click the drop-down arrow next to your Website at the top right. Alternatively, you can go to the top and press the Home link.

You can adjust the date range of the data you view by clicking on the dates in the top right report. To display your data, Using the “Last month” to compare the data from this month.

Getting greater detail by hovering over various areas in your Google Analytics files.

Alternatively, if you press the line on the graph, you can see the number of users for a single day. To show what each metric means, move your mouse over the graph. For example, under “Statistics”, you can see the reports that break down your visitors into ten languages, continents, their screen resolutions, operating systems, and application tools.

To view the full reports, click the full report link next to each one. You can also get more detail by clicking on any of the top ten links. For example, clicking on the USA in Countries will take you to the full Location report, focusing on visitors from states within the United States.

Hover over each state in this view to see the number of visitors from that state. To learn more about each metric, scroll down to the table and hover over the column name.

You can also see visitors from cities within each state by clicking on the name of the state. To put it simply, if you see a clickable connection or a? next to something, you can either hover or click on it to learn more. The more you delve into your analytics, the more fascinating things you can discover.

Types of Google Analytics reports

Speaking of reports, here is a quick summary of what you will find in each. In terms of reports, here’s a short rundown of what you’ll find in each of the standard Google Analytics reporting pages, which can be found in the left sidebar.

Anything in (parenthesis) refers to a particular report or collection of reports in the following parts.

  • Report – Audience 

Everything you need to know about your guests can be found in these reports. Statistical data that would include the age and gender of your guests, their location, the language they use to arrive, and how frequently they arrive at your site (Technology and Mobile).

  • Report – Acquisition

This analysis will give you everything you need to know about the people who arrived at your site (All Traffic). It will be broken down into six traffic types (All Traffic > All Channels > Everything, All Traffic Source, All Traffic Medium, All Medium).

All you need to know about traffic is the Internet, but it won’t fund anything (Social). using Google Analytics and Search Console will both tell you more about PPC campaigns (Search Engine Optimisation)

  • Report – Behaviour

These reports will provide you with all of the information you need for your material.

Particularly important are your Website’s top pages (Site Content > All Pages), top entry pages (Site Content > Landing Pages), and top exit pages (Site Content > Exit Pages).

When you enable Site Search, you will be able to see what terms are searched for (Site Search > Search Terms) as well as the sites on which they are searched (Site Search > Pages).

Along with improving site speed, you can also learn how easily your website loads (and what to do to do to get search engine recommendations)

  • Conversions

Configuring goals in Google Analytics reveals the value that your Website has won, as well as the actual URLs. Visitors took the following path to reach their goal: (Reversed Goal Path) is also visible.

The flow taken by your visitors to arrive at the destination is also visible (Goal Direction)

Most of the regular Google Analytics tables will link campaign goals and unique data to their targets. For example, you can see how many California visitors converted into customers with the Audience Geo Report. 

The number of Facebook users brought to the site from other social sites, including your friends, family, pages, apps, and Website, can be found under Acquisition Reports & Sources. If you want to see who has achieved a target on your web, you can visit the Actions > Site Material > Reports tab.

If you have several goals, you can use the drop-down menu at the top of that section of data to choose the one you want to view or all of your goals if you prefer.

Emails and Shortcuts

You don’t have to gather all the reports, but you can browse through them all if you need to find anything you’re after. To easily add any content you discover in the report to the Left Sidebar, use the connection at the top of the report.

If you want to send emails to people outside your organisation as a women entrepreneur, review your emails regularly by going to your Admin menu and clicking on the Scheduled Emails box under the View column to ensure that only people who work for your company are receiving your info.

Google Analytics - Women Entrepreneur FAQ

FAQs About Google Analytics

If you have any questions? A few of the most general questions that Google Analytics generates.

  • How do I give someone access to my Google Analytics data?

You are not required to provide your Google account information to anyone who requires access to your Google Analytics data. Simply go to your Admin menu and select the User Management menu under the Account, Property (Website), or View you want others to see.

From there, you can enter the email address of someone you want to see your Google Analytics data and choose the permissions you want them to have.

  • I love looking at Google Analytics files. Could you please summarise the data for me?

Yes, indeed! Quill Engage is a service that will summarise your Google Analytics data into an easy-to-read report for you. Best of all, it’s completely free for up to ten profiles (websites). I prefer that you pay for this service as you are running a business.

  •  What do I do if I have more than one Website?

In this case, you have two choices. To begin, navigate to Google Analytics’ Home page. There’s a list of all the websites there, as well as a rundown of the top metrics—sessions, average session time, bounce rate, and conversion rate.

You may also look at company dashboard solutions such as Cyfe. For $19 a month, you can build an unlimited number of dashboards with an unlimited number of widgets, including data from Google Analytics, data from your social media networks, keyword rankings, Audrey Anderson World stats, and more.

This approach greatly decreases the amount of time you spend looking at analytics for your entire company.

  • Where can I Find the Information On My Organic Keywords?

Google’s method of preserving search engine users’ privacy by concealing the keywords they used to locate your Website in search results is (not provided). Google Webmaster Tools (free), Authority Lab’s Now Provided Reports (paid), and Hittail (paid) will all help you find some of those keywords.

They will not be linked to your conversions or other Google Analytics reports, but they will give you some insight into the keywords searchers use to find your Website.

  • How I create and deliver custom reports, as well as dashboards and segments

The next stage of Google Analytics is allowing you to create custom reports, dashboards, and segments.

In the Custom Reports section (above the other reports), you can construct reports that look identical to standard GA reports, but with extra metrics, you want to be included.

Dashboards allow you to display your Google Analytics data in a graphical format. You will locate them at the very top of the left sidebar.

By implementing your unique dimensions, you can show your Google Analytics data based on a specific country. You can also equate traffic from the United States and Great Britain, traffic from computers and mobile devices. All of your reports should use segments.

These are cool because they’re already created for you. From the Google Solutions Gallery, you can create some pre-defined, ready-made reports and dashboards.

Find custom reports, dashboards, segments, and other solutions that suit your needs in Google Analytics. You can edit all of your own custom reports using the “Edit Reports” in the top section.

You can add widgets and customise dashboards using the ‘+’ and ‘Customise Dashboard’ buttons; respectively, You can edit segments by clicking the “Action” in the Segments box and choosing “Edit” from the drop-down menu. Alternatively, click the drop-down arrow to access the options in the Design menu and then click the Design button. With experience in Custom Reports and segments and Custom dashboards, you will create new ones.

How do I make and track changes?

You may make improvements to your Website after the initial steps of installing Google Analytics, which could necessitate a blog post or a conversation with your web host. However, some features necessitate the development of a Google Analytics account. 

To make a free account, go to http://analytics.go to create a free account. Visit analytics. It can take several days to link your Analytics account. To sign in, type your email address in the appropriate area. Remember, if you are in business as a women entrepreneur, I would recommend a business account.

Please don’t put it off! You’ll need the email address of the individual who manages your domain. If you have your own Website, that’s fine; however, if you use a domain provided by a third-party registrar, make sure they have your email address.

In conclusion – Google Analytics For Women Entrepreneurs.

Google Analytics is not a difficult tool to use, but most website owners are uncertain about using it correctly. The secret to making the most of Google Analytics is collecting and analysing data, setting targets, and monitoring your progress against them regularly. So if you’re looking for a comprehensive, beginner-friendly guide to configuring Google Analytics, you’ve come to the right place. There’s a reason it’s called Google Analytics.


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