My 11 Favorite Google Apps For Business

If you haven’t already, I invite you to check out the G Suite platform for your business and my Favourite Google Apps For Business. Check out this tutorial to learn more about the G Suite platform and how you can use it to expand your business. Bookmark this page so you may return to it at a later date.

Your Digital marketing campaigns may be tracked using some of my favourite Google Apps for Business. Google also provides several useful business tools. Here are a handful of our favourites.


We’ve all utilised Google’s products. However, Google has many tools for small business owners, most free.

These Google tools can help you get started and test things out. I’m here to assist you in learning more about them.

Google Apps for Business - Profile Manager

You may now manage your Google Search & Maps business profile directly on the site. Modify the information, issue updates, and interact with customers in a streamlined manner.

You will add your Business hours once you have claimed your business. You can add messages to your Business profile. 

Your plan on Google Business Profile is to Reach your goals on Google

Reply to your first review by responding to customers

View your business on Maps: Learn how people find your business on Google. You can add your business description and business photos. 

or lastly, create a post – by sharing updates with customers

How to claim your Business on Google

Go to, where it will say find and manage your business. Go ahead and type your business name, and then you will enter create a business with this name. 

Then you will start building your “Business Profile”. First, Google will ask you for your business category, so use the drop-down search menu to see what most applies to your business.

You can next add a location like a store or an office. Finally, Google will also ask you where you serve your customers and the region your business is based, and you are to add your contact information. Then you will be asked for your Website URL and your business mailing address.

You will be given the option of how to verify your business. To fully manage and represent this business on google, you will need to confirm that this is your business, and You can select how you will receive your verification code. Google will send you a Postcard by mail which may take up to 5 days.

Google My Business is a free and easy way to manage your business presence across Google. It helps you connect with customers, get more reviews, and increase engagement.

Once you have verified your business listing on Google, it will appear on Google Maps, Search, and Google+. Additionally, you can view your verified business information in Search Console.

My Favorite Google Apps For Business

Table of Contents - My Favorite Google Apps For Business

My Favorite Google Apps For Business

When it comes to web analytics products, there are two main options: Google Analytics and Google Search Console.

User-centric, Google Analytics collects information on the people who come to your site and how they engage with it. Search engine optimisation is a primary focus of Google Search Console, which offers a variety of valuable tools and data to assist website owners in increasing their visibility and presence in search engine results pages (SERPs).

Web admins can verify the indexing status of their websites and improve exposure through Google Search Console, a web tool provided by Google. Until 20 May 2015, the programme was called Google Webmaster Tools. In January 2018, Google announced a new version of the search console, featuring modifications to the user interface.

Google Apps For Business - Google Search Console

It’s a web-based service of Google that lets you see how your Website is doing on search engines and shows on other devices.

You may use Google Search Console to see how fast your website loads, how many pages are indexed, how responsive it is, and how many other domains link to it.

Once you have this information, you may make notes regarding the analysis and corrections to your Website.

Is Google Search Console a helpful tool in search engine optimisation?

• See how many potential customers visit your site and how they found it. This data helps you understand how successful your marketing efforts have been and what other marketing efforts might be worth pursuing to drive more traffic to your site.

• See how long visitors stay on each page of your Website and where visitors exit from the page (for example, whether they click a link on one page or type in a URL for another page). These insights help you understand what content is most interesting to visitors and where users leave your website prematurely. You

  • Finding out what Keywords Your Site/Content Ranks For.
  • See How Users Are Interacting with Your Results.
  • Finding out Where Your Pages Are Ranking for Specific Keywords.
  • Google’s Indexation Status: How Many Pages Are There on Your Site?
  • Index a Page You Created.


Google Search Console permits you to see your Website’s search engine performance.

Using this product, you can:

• See how many pages Google has indexed.

• View your site’s search performance for keywords and specific searches.

• Review your site’s crawl errors and warnings. Allowing you to fix any issues that might be preventing Google from indexing all of the content on your site.

• Get a list of links to other sites that point to yours. This can help you identify opportunities for new links, which may help improve how well your site ranks in search results.

• Get a list of any pages Google has removed from search results due to a copyright violation. Helping you identify what content might violate copyright and be removed from your site.

Finally, • Get information about your site’s mobile performance.

Google Analytics – Visitors to your Website.

What is Google Analytics used for?

Find out how your audience is growing – Track your site’s traffic over time, what Channels are bringing visitors to your Website, Organic, Director Social. Your potential client’s Locations and the devices they are using to access your Website.

Using Google Analytics, you can track and analyse your Website’s performance to increase the audience and the number of visitors. It is free to use service provided by Google.

You can view your Website’s traffic, source, number of visitors, pages viewed, bounce rate, etc. With the ability to see how people interact with your Website and what devices they use to access it.

Using Google Analytics, you can also view your web pages in different languages and check if they are performing well or not.

Google Analytics provides you with much information about your Website, such as:

· number of visitors on each page

· Time spent on each page on your site

· Where people came from to visit your site

· Which search engines brought traffic to your site

· Which keywords brought traffic to your site

· Source of traffic to your site

· Device used

· Bounce rate

· Exit rate

· Churn rate

Google Analytics also provides you with much other information. For example, it gives you information about the operating system, browser and screen resolution. It also tells you which pages are most popular and how many people use your Website daily. Google Analytics can inform you where your visitors are and what they do when visiting your Website. Google Analytics is a potent tool used by many businesses to analyse their web pages and find out how to improve them.

This information is beneficial for analysing how people interact with your Website and what they look for when they visit it. As a result, improve your SEO and marketing efforts. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.

The use of Google Analytics is completely free. When Google Analytics is in place, you can analyse, analyse and monitor your business’ traffic goals and establish the value of your website and social media presence.

Google Analytics is also a great way to see how your site performs in different countries. It allows you to view your Website’s traffic from other locations, track its performance in specific geographic areas, and compare it in particular countries and cities.

You have to add a small piece of code called the tracking code (or tracking snippet) to your Website or Ecommerce store (Shopify) using an Analytics tracking code generator. After that, you will automatically start tracking your site, and you can then see where your traffic is coming from and where the users are going on your site.

The Google Analytics interface is very user-friendly – it’s simple to navigate, with lots of information presented in a way that’s easy to understand.

Google Analytics also provides a host of reports for you to analyse the performance of your site, including:

HTML source code. The tracking code sends information about users’ activities on your Website back to Google Analytics servers, where they are stored and analysed. It gives you the ability to use this information to see where users are coming from, how long they are on your site, what they do on your site, etc.

Google Analytics has been used by more than 2 million websites worldwide since it was launched in 2005. The service has become one of the most popular web analytics services around. It is used by businesses of all sizes, including Fortune 500 companies such as Sony Corporation, Adidas and Toyota Motor Corporation.


Google Apps for Business - Google for Startups?

What is Google’s role in the entrepreneurial community? It is the goal of Google for Startups to foster vibrant, inclusive, and diverse startup ecosystems worldwide. When it comes to helping your startup expand, we connect you with the greatest people, products, and processes.

  • If you’re beginning a local business, put your Website’s URL on your Google My Business page to increase traffic.
  • Google Domains makes it easy to obtain a domain name for your Website.
  • Determine which website builder is right for you.
  • Create a search-friendly website.
  • You can add your Website to your company’s business page.
My Favorite Google Apps For Business
My Favorite Google Apps For Business

Google Page Speed Insights

How does Google Page Speed Insights work?

Indeed, Google PageSpeed Insights can now measure your site’s overall user experience with a high degree of accuracy and reliability. Thanks to the various metrics offered, it provides a clear picture of how users engage with your site. Moreover, thanks to the most recent updates, the tool has grown steadily more dependable.

It can now identify and present multiple issues that affect your site’s loading speed. It also offers suggestions to quickly fix the problems to improve your site’s performance.

So, there you have it! With the latest Google Page Speed Insights tool, you can quickly identify and fix various issues that affect your site’s performance. Ultimately means good things for your users’ experience and your site’s ranking on search engine results pages (SERPs).

This article was written by – Web App Developer SEO Consultant SEO Company’s performance, including:

  • The speed of your initial page load
  • Inline JavaScript and CSS
  • Web fonts
  • Unnecessary resource requests

Google PageSpeed Insights: This Google Product is a free tool that helps you understand how your site performs on mobile devices. It offers suggestions to help you improve the performance of your site. The tool evaluates your site’s performance on mobile devices by looking at its content, structure, and style. It also looks at how quickly the pages can be downloaded. The tool also shows how your Website works across different devices and browsers—allowing you to take steps to make the necessary improvements to ensure that it works and is possible for all users.

Using PSI, you can see how your Website performs on mobile and desktop and get advice on making it faster in the future. PSI provides you with both lab and field data about a page. Lab data is essential for debugging performance issues obtained in a controlled setting.

Google Apps For Business - Google Optimize

What is Google Optimize used for?

A/B testing is made simple with Google Optimize. Really. It’s free, effortlessly interacts with your Google Analytics results, and its interface is as user-friendly as possible.

What does the term “optimise” mean? With Optimize, you may experiment with different web page versions to determine how well they perform for a specific goal. OptimiseOptimise keeps tabs on your experiment’s progress and notifies you when the winning version has been identified.

Is Google OptimiseOptimise a free tool?

OptimiseOptimise is now available to everyone – for free. The time has come for you to put it to good use. According to a recent poll, only 45% of small and medium-sized firms use A/B testing to optimise their websites.

How do I get started with Google Optimize?

You’ll visit the Optimize website, click “Create New Experiment,” and follow the instructions. You can also access Google Optimize through your Google Analytics account.

What are some examples of how businesses have used Google Optimize?

A travel company tested two versions of their home page to see which version drove more website traffic and increased sales. A B2B technology company tested three different layouts and colours of their landing page to see which version generated more leads. Finally, a healthcare company tested two homepage versions to see which version effectively converted visitors into leads.

Google Apps For Business – Tag manager

In other words, Google Analytics consists of two distinct products, each serving a distinct purpose. These Google products are not meant to replace each other but to be utilised together to optimise your web analytics capabilities.

I’ve broken down the main distinctions for you.

In contrast to Google Analytics, Google Tag Manager is not a standalone product but an add-on or extension that works in conjunction with the core google Tag management and cannot provide traffic statistics reporting like Google Analytics. Google Tag management is not a data source. It is a tool for managing data sources.

As a TMS (Tag Management System), Google Tag Manager allows you to easily change measurement codes and related code fragments collectively known as tags on your Website or mobile app.

Google Tag Manager is a tool that helps you simplify adding and updating website tags, or codes, from one place. It also allows you to create your tags, known as custom tags. These custom tags collect your website data and display it in Google Analytics reports. It’s an alternative to adding the same tag code multiple times to every webpage on your site.

Google Tag Manager – A More Efficient Way To Track Events And Conversions

Google Analytics – The Core Product

Google Analytics is the core product and is the most widely used web analytics tool. However, it is a tool that measures traffic to your Website. You can then use Google Analytics to monitor your site’s performance and learn about your visitors’ behaviour and trends from this data.

The main advantage of Google Analytics’ versatility is its ability to provide rich data for various purposes. For example, there are over 50 different reports that Google Analytics can produce! Additionally, you will find hundreds of plugins available for the platform. These plugins allow for even more customisation within your site’s analytics reports. There’s even a plugin for WordPress users!

What is the significance of tag management?

Tag management makes your business work more efficiently. When marketers can run tags without coming to IT for every stage in the process, the IT team can focus on other strategic priorities. Marketers, too, can access real-time data and act on it as swiftly as possible.

Facebook Pixel:

The Facebook Pixel is a tag that lets you see how closely connected your site’s users are to their Facebook profiles. To ensure that your marketing efforts reach the intended demographics, you may use this tag to keep tabs on on-site traffic and link to your Facebook ad campaigns. This tag can also locate new leads and track conversions and sales from particular ads.

Google Apps For Business - Google Trends

I used To Explore what the world was looking for on Google.

It’s a product of Google that lets you figure out the quality of a particular term related to how many times this term has been searched for in a specific region. e

You can also compare multiple keywords in certain places to find out which of them has better search traffic. It presents the data as a graph.

To do this, go to and enter the keywords you wish to search for. When I need to add more keywords, click on the + symbol provided on the right side. It will show you patterns for searched terms using different coloured graph lines.

Allowing you to look at the latest Stories and Insights – Explore how Google data can be used to tell stories to enhance your business. 

Google Trends for YouTube – Discover what people watch worldwide — from the latest music videos to how-to videos to the hottest new show. You can also see trending in different locations worldwide or search for specific topics like music, news, gaming or comedy.

  • YouTube Trends –

To find out how widespread the keywords you are targeting are, use a keyword tool to do some research. It will give you a picture of how many people search for these terms every month in your country and other countries.

  • Google Trends for News –

Discover what is trending in the news worldwide. You can see comprehensive views of popular news topics on Google News and across the web and specific information about how these topics are trending in different locations worldwide.

  • Google Trends for Blogs 

Discover what people say about blogs on Google.

  • Google Trends for Shopping –

See how often and where various product searches occur, then find related products that other people are searching for and the stores searching for them.

  • Trends for Websites 

Track traffic to your Website with Google Trends and see how it compares to similar sites. Track keyword trends over time to see how many times people search for your keywords every month, or compare your site’s search activity against other websites from around the globe.

  • Trends History –

How many views a video has had over time

You can also compare the search results for terms in different areas for one (or more). For example, I type my keyword in the search box and change the region from below one by one.

It is an excellent tool for finding the perfect keywords for your adverts.

Google Apps – Google Keyword Planner Product

What is Google Keyword Planner?

Keyword Planner is a free-of-charge tool given by Google which allows you to study keywords and check their potential for your campaigns. Additionally, you can allocate a specific budget to each campaign.

Can I use a Keyword Planner without creating an Ad?

I do not need to run an AdWords campaign to get access to the product. All you have to do is clear a few hurdles.

Go to Keyword Planner. The essential part is: Do not choose any of the three alternatives when you get the “What’s your major advertising goal” screen. Use the “Experienced with Google Ads?” link in the body of this text instead.

Creating an account without a campaign is as simple as clicking “Create an account without a campaign” on the following screen. (It’s another small one.) Then, click the “Submit” link on the next page. (Don’t worry; Google won’t ask for credit card details.) Then click the “Explore your account” tab.

Follow the prompt to confirm the switch. Finally, hit the “Tools” item on the menu again, and you should see a connection to the Keyword Planner. You’ve now gained entry! No need to submit billing info or run an AdWords ad.

In the menu bar, select Tools, then “Switch to expert mode.”

Does Google have a keyword planner for free?

The Google AdWords product has the Keyword Planner. Therefore, you must have an account to access the tool. To use the device without logging in, click “I am not a current AdWords user” when prompted to sign in.

Why would someone use the “Google keyword planner?

Keyword Planner helps you study keywords for your search campaigns. You may use this free tool to identify new keywords linked to your business and see estimates of the searches they receive and the cost to target them.

What is a keyword?

It is a word or phrase that represents the topic of your Website or web page. It is what people type into search engines to find information. Keyword research helps you choose the essential words and phrases that people use to find your site so that you can focus on improving those pages and writing more articles around those topics.

What are long-tail keywords?

Long-tail keywords are more extended versions of common keywords, which people use less frequently when searching. Still, they often have more excellent value to advertisers as they tend to generate more conversions. For example, if you’re selling cameras, ‘digital camera’ and ‘camera’ would be short-tail keywords. At the same time, ‘buy digital camera’, ‘cheap digital cameras, and ‘best deals on digital cameras would be long-tail keywords.

Why Should You Use Google Keyword Planner?

Search engine optimisation with Google’s Keyword Planner. Even though this keyword tool is primarily meant for individuals who use Google Ads, it is an effective SEO tool and a valuable resource for identifying the keywords you should be ranking for in your business.

How many keywords should I use for Google Ads?

Ad groups should not contain more than 20 keywords as a general rule of thumb. Although you can get away with using a few more, going over the 20-keyword restriction indicates that your ad copy does not accurately reflect the term being searched for.

Solutions for Google Ad’s Using the Right Keyword Matches

Every Google Ads advertiser should be conversant with the following three types of keywords:

  • Exact match
  • Broad match
  • Phrase match

Google Marketing Platform

The Google Marketing Platform is a cross-channel marketing tool that combines online advertising and analytics. You can use this platform if you’re looking to communicate more efficiently, design better campaigns, and get greater results from your marketing efforts.

However, you may be aware of Google’s products and what they offer, but you may not be familiar with Google’s advertising capabilities in their complete spectrum. This single platform solution enables you to connect all of your analytics and marketing data to plan and measure all of your campaigns systematically and measurably. If you don’t know how it all works, you won’t be able to get the most out of it.

In this article, we’ll walk through the components of the Google Marketing Platform, and you’ll learn how to use each feature to manage your business more efficiently.

  • Google Analytics

Google Analytics is a powerful tool for understanding your website traffic. It lets you see what content is most popular, what channels drive the most traffic, and where people are coming from. With Google Analytics, you can uncover audience insights that will help you improve your Website and your marketing campaigns. It’s free to sign up and start a new account, so there’s no reason not to try it today.

  • Google AdWords

Google AdWords is an advertising platform that enables businesses to create ads for their websites or mobile apps and then place those ads on Google or across the web in relevant places based on specific keywords or topics. Think of it as Facebook ads but way more advanced – Facebook doesn’t have anything like this! With AdWords, you can also target audiences by location, demographics and other factors. Google AdWords is free to sign up and try, but you’ll need a credit card to pay for your ads.

  • Google AdSense

Google AdSense (an advertising platform) enables businesses to use ads on their websites or mobile apps. Google AdSense is free to sign up and try, but you’ll need a credit card to pay for your ads.

  • Google Analytics for Mobile Apps

Google Analytics for Mobile Apps lets you track how people are using your mobile app so you can make improvements based on user behaviour. It gives business owners insight into which features are most popular with users and whether certain features need improvement.  

  • Google Analytics

Google Analytics reports website traffic and lets you see where people are coming from and what they’re doing on your site or app.  

Google Apps For Business – Google Alerts  

With Google alerts, you may set up an alert to search the web on a regular topic, amassing hits from many sources on a subject of interest (including news sources, videos and blogs).

Use your existing Google account or sign up for a new one.

  • Google Alerts can be found here.
  • Create an alert by filling in the search terms and other information in the Create Alert box.
  • Enter your email address in the space provided.
  • Construct your notification.


You may set up as many alerts as you like simultaneously and go back to your Google Alerts account at any time to make changes or add new alerts.

You can subscribe to Google Alerts via a feed reader directly from your Google Alerts account. In addition, a direct feed of alerts and web searches to your Google Reader account is possible.

  • You may also subscribe to your Google Alerts via email.

The more you use Google Alerts, the more useful it becomes. It can help keep you up to date with current trends and developments in a particular field.

When you subscribe to your alerts via email, you will receive an alert for each new result in an email message. This information is sent as a text file that most browsers can read ­ using a simple text editor such as Notepad, Microsoft Word or Word Perfect — or by using your favourite feed reader program.

  • Google Alerts: The Facts

There are two ways to use Google Alerts: You can have them send results to any address of your choosing (e.g., to a Gmail account or a blog’s RSS feed) or view them on the web.

You can get results for the same search term sent to different addresses.

In addition, if you subscribe to your alerts via email, you will receive an alert for each new result in the form of an email message. 

You can use Google Alerts to monitor:

– News about a particular topic

– The latest developments in a field (e.g., technology)

– A company’s financial performance (stock price quotes)

  • Google Alerts: Subscribe to Your Alerts

To subscribe to your alerts via email, go to the main page of your Google Alerts account and click on “subscribe by email.” 

If you have not yet set up an alert, Google will prompt you. In either case, you’ll receive an email when new results match your search terms.

Google Apps For Business - Think with Google

Why would anyone use Google Think?

Keep up to date with Google data and insights with Think with Google. Consider Google as a source for high-level ideas, interesting stats, and valuable advice.

Is Thinkwithgoogle free?

Google (Think with Google) offers a variety of free marketing tools to help you grow your business. In addition, get the insights and inspiration you need from marketing research publications, webinars, and online courses.

Google (Think with Google) offers a variety of free marketing tools to help you grow your business. Get the insights and inspiration you need from marketing research articles. Here are the top marketing tools you need to start using.

  • Culture & Trends

Find out what your target audience is looking for. There are a few tools to find out what’s hot in your market niche—Google TrendsUse real-time data to track your customers’ search habits. Trending searches, news stories, and more can be filtered by category and region.

It also helps explain demand peaks and valleys.

  • Retail Trends

Consumer demands shift rapidly and unpredictably (with pandemics such as Covid-19). Trending products/categories and queries are shown by week, month, and year. Perfect for tracking real-time demand.

Analyse Your Competition

Find new ways to distinguish your brand or product.

  • Google Predictive Search

You can use this method to see how people search for your brand – or your competitors. First, create an incognito window on Google and start typing your brand name or variations of possible search terms. Using incognito mode prevents previous searches from skewing the results.

  • Grow My Store

A great way to assess your Website’s customer experience and get improvement ideas. Grow my store analyses your site using the latest customer research: payment options, product details, etc. Enter your domain to get a full personalised report, including your cx score!

  • Information Collected Directly from Individuals

Learn about consumer research, shopping, and purchasing habits using real-time data and enabling you to make informed choices about your marketing campaigns.

  • Locate My Target Audience

Need help identifying new audiences that match your current business goals? Finding my audience can help you find the people who matter most and give you an insight into your audience’s interests, hobbies, habits, and what they’re planning to purchase.

  • Shopping Insights

This fits in perfectly with the audience insights you can gain with Where can you find me? To determine which products and brands in your category are most popular, Shopping Insights examines a large volume of search data. Find out if there is any interest in your brand in your area.

  • Industry Benchmarks & Diagnostic Tools

Once you have done your homework and created your marketing campaigns, you will have the data you need to evaluate how well you’re doing and make adjustments as needed.

  • Test My Site

It’s important to make sure that your website speed is standard. Websites that take too long to load lose all of their visitors. Test my site will see if your website is considered fast, average or slow and how it compares to your competitors. In addition, you can track the progress of your website’s performance over time by comparing its speed from month to month.

  • Advance Your Measurement

Compare your company’s size, industry, and customer type to your competitors. Then, take the diagnostic and get your results. From the most basic to the most advanced, there are various options. Then, based on your results, get a custom action plan to get specific strategies to improve your ways of working.

Are you using Google Apps for Business to Take Your Company to the Next Level?

Google Apps for Business is a suite of web-based productivity tools designed to make running your business more efficient. It includes Gmail, Calendar, Docs, and other applications accessible from any computer or mobile device with an Internet connection. Google Apps also has 24/7 support and security features to keep your data safe.

Google Apps is free for up to 10 users, so you can be up and running in no time!

Owning a business can be a challenge. You have to learn tonnes of things, test millions of things, and invest in different tools and resources. In the midst of this, Google’s resources can be helpful.

In addition, you can take care of your basic needs with these Business Apps, plus get an idea of how things work before making any major investments.

An excellent platform that you can use to create a professional email address, manage your contacts, and send out newsletters. You can also get a Google Hangouts account to talk with your team members through video calls.

Additionally, Google Drive is one of the most popular services offered by Google. It’s a cloud storage service which lets users store data online and

access it from different devices. This makes it easy for people to work on their projects from anywhere.

Moreover, if you are using a laptop or PC for work purposes, Google Chrome is a great browser that supports extensions which help make work easier. For example, extensions available for Gmail and YouTube allow users to manage their inboxes and playlists from within the browser itself. In this way, users don’t have to leave the browser window open all day long to get things done.


News & Updates

Get updated with the latest news about our company’s achievements and activities


For any inquiries please email

Grow with confidence