Business Marketing Strategy – Google Business Profile

The Complete Guide to Optimising Your Google My Business Page

Local Business Optimisation
Google My Business

How to Use Google Business Profile to Increase Sales and attract local prospective customers. For starters starting with customising your Google My Business profile to provide a detailed profile so that it will absolutely work for you.

Here are a few fast and easy ways to accomplish this. A Google My Business account that is accurate allows you to appear in search results as prospective customers search for you online using the mobile phone or desktop.

Since it is free, it is an inexpensive beneficial marketing tool for both small and large companies. This comprehensive tutorial will give you a step-by-step guide in setting up your account and advising how to get results.

Google My Business

Table of Contents - Google Business Profile

Introduction to Google Business Profile

It would be beneficial to note that anyone can set up a Google Business Profile page, which is cost-effective. You do not even need a website to do this. And, if you have a website, you can link to your Google Business Profile page from your homepage.

Not having a website, you can easily set one up for free. In most cases, if your business is small, you can create a profile without the help of a developer. To begin, go to your Google Business Profile dashboard to make the account.

What you will find is a navigation bar at the top of your screen.
On the left-hand side, you will see a few tabs. The first tab is the “startup” tab, which has two sub-tabs: startup and version. Version is what you want to be on if you are just getting started. This gives you a quick preview of the dashboard.

Google Business Profile

Why is it logical to want a Google Business Profile account?

A several persuasive reasons why you should consider getting one for your business.

Make Your Business Discoverable In Google Search

Search is now done digitally. Even if you own a traditional brick-and-mortar store, your customers and opportunities are likely to be found online. And that is usually where they will begin their quest for your business, goods, or services.

Google is the ultimate search engine for referring prospects to businesses, whether searching for foot traffic or web traffic. A Google My Business account ensures that your company is found as people search for it on Google Search and Google Maps. 

Google My Business accounts will also support your local SEO. When customers look for you, you want to be on page one, not page two.

If you already have a website, a Google business account guarantees you top rankings. Accounts also provide you access to Google Analytics, which you can use to fine-tune your paid and organic advertising strategies, SEO Location etc.

Keep Customers Up To Date With Your Business Account.

Don’t leave your customers in the dark about important information about your business. Having an optimised Google business profile makes certain that when your ideal customers search for your business, they get accurate information straight from the source, which is from your accurate information.

  • Contact information, Business Name, Mobile, Email
  • Trading hours
  • Location – on google maps

And other critical information is included in your Google My Business listing. Posting updates lets people know whether you are expanded your offerings, temporarily closed for the holidays, or completely reopened (an especially useful feature during emergencies like COVID-19). 

Since Google business accounts have excellent local SEO potential, the information of your post would rank your business higher than on other pages for your ideal customers.

Being conscientious and providing the most accurate information will result in great customer service and increased opportunities. Considering how indispensable your business would become if each prospective customer looking for your product and service locally visited your store. 

Your targeted customers are kept up to date with the help of a Google My Business account. This is akin to your traditional “open for business” sign.

Improving Customer Trust

A Google My Business profile presents the target audience your company reputation online. Do you need proof? Look at your own searches. How likely were you to click on a business that had an optimised business profile with great reviews?

“Customers are 70% more likely to visit a company that has a Google My Business page”.

Another study determined that companies with full Google listings are twice as likely to acquire consumer loyalty. Tell me who doesn’t want loyal customers.

When it comes to making purchasing decisions, trust is essential. The more certain a buyer is, the more likely they are to purchase. Google credibility is enough to sway people to be 38% more likely to visit your shop and 29% more likely to buy something.

Google My Business reviews also contribute to the development of confidence. According to Think With Google research, 88 per cent of customers trust online reviews just as much as personal recommendations.

How to Build a Google Business Profile Account

Creating your Google Business Profile profile

Step 1: Go to Google Business Profile and sign in.

Signing up at www.google.com/business. OR

Sign in with your existing Google account or build a new one. 

You are now logged in – proceeding to the next stage.

Be sure to sign up with your company’s email domain.

Step 2: Entering your company’s details.

Enter the name of your business. 

If it is not in the drop-down menu, press 

Add your company to Google. 

Then, choose the appropriate category for your business.

Step 3: Identifying your location.

Pick Yes if you have a physical location that customers can meet. 

Then enter your physical address. 

You may also be asked to place a marker on a map to indicate the area. 

Not having a Physical Location – but you provide services or distribution, you should list your service area.

 

How to Verify Your Company on Google

Now that you’ve created your account, here’s how to verify your Google business. For the majority of companies, Google authentication entails requesting a postcard.

Step 1: Go to Google Business Profile and sign in.

Sign up at www.google.com/business.

Step 2: Click the Verify Now button.

Make sure you choose the right Google Business Profile account if you have more than one.

Step 3: Choose a method of verification Postcard by Mail is the default verification method. If other methods, such as phone or email, are available to your business, use the one you prefer. Filling in the blanks with the necessary information. Check to make sure you’ve entered everything correctly, then send the form.

The postcard will take anything from a few days to two weeks to arrive. Sign in after receiving your postcard and choose Verify location from the menu. Fill in the five-digit verification code found on your postcard.

Please keep in mind that it can take a few weeks for your business listing to appear on Google. While you wait, you can track your account by downloading the Google Business Profile app.

How to Claim Your Business – Google 

Do you want to reclaim an established Google company profile? There are three choices:

Option 1: Create an account or log in to Google My Company. Look for and pick your business. Then proceed with the steps to verify that you are the owner.

Option 2: Go to Maps and find your company listing, then press Manage this listing.

Please don’t be freaked out if any specifics are incorrect. You can make changes after confirming that you are the owner.

If the business has already been claimed by someone else, but you work for the same organisation, ask them to add you as a customer. If you do not recognise the owner, proceed with the steps to reclaim your company.

 

How to Edit Your Google Company Details

Do you need to change something on your Google Business Profile? Here is how to do it:

Access Google Business Profile by logging in.

  • Open the place you want to change.
  • Tap Info in the left-hand menu.
  • To make changes, click the pencil button. To delete a line, click the X. When you are done, press Apply.
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Your Google My Business Profile

You are completing your whole profile.

Give Google as much detail about your company as you can. Why is this so? It facilitates Google’s matching of your company to consumer searches. In other words, it raises the search engine rating.

“Local results favour the most appropriate results for each search,” Google notes, “and businesses with full and correct knowledge are easier to match with the right searches.”

That means you can fill out your contact information, group, characteristics, and other information. Then, where necessary, use the appropriate keywords.

Google bases its local rating on three factors:

  • First, relevance refers to how well the listing suits a search query.
  • Distance: The distance between your position and the quest or searcher.
  • Prominence: The degree to which a company is well-known (based on several other factors)

 

Optimise your company information

Next, it is essential to know precisely what information you want to optimise. Your name and email address is always a good idea. The ideal way to promote your business is through your photographs and your hours of operation. 

Use the Best Pictures Selecting the best pictures for your Google My Business profile is essential. You want to choose the best images to get as much reach as possible. In addition, it is vital to know when you are online, what you are doing and for how long. 

If you have many products or multiple hours of operation, you need to know what pictures people will be most interested in. Next, find the right image size The most significant thing to consider when uploading your pictures is how big they need to be.

Optimise your location

If you want to get results from Google My Business, you need to optimise your location. This involves ensuring that Google My Business includes your correct location on your listing. Some areas might even require you to pay for your site on your business page. 

The best bet is to start with Google Places, which Google offers for free. This is the digital equivalent to the yellow pages. Also, remember that many search engines use crowdsourced data for their results. 

They will then link to your business page, your Google My Business profile. Location accuracy You have to ensure that your location is accurate. For example, it would be unclear for your customers to search for a restaurant if it is not in their current location/area, so you need to get this right.

Optimise your contact information

It would be best to give your potential clients as much information as possible in your information field. In addition, make sure that it is an easy-to-access link. You will know if the information you provide is adequate if you find the contact button is more straightforward to click and more accessible to scroll through than others. 

As of 2015, Google My Business offers an advanced contact form. This one allows businesses to record their responses as they would like. It also lets companies tag questions with quick answers. Turn your other social media accounts into a “microbusiness” Most companies have a website, Facebook page, Twitter feed, and probably a few Instagrams or a few Pinterest accounts.

Optimising your photos

To see the most benefit from your profile, you need to get the most number of people to see it in the first place. Then, add a lot of relevant pictures. For example, we use photos of our products and pertinent other shots. We also upload pictures to Google so that people can see our business in action and can shop for our products. 

Don’tDon’t forget to take advantage of the menu for your listing to add more pictures. This includes adding your logo. Include the best-selling items. When setting up your Google My Business, you can put up to ten most popular items. 

This is usually not the same as the most popular items you sell in-store, but it is an excellent place to start. We have included items from the top ten bestsellers to give customers the option of finding things efficiently.

Optimising your reviews

Business reviews are the lifeblood of online marketing. It should be noted that good reviews do not automatically equal high sales, and the opposite is also true. However, you can boost your Google My Business ratings with the right profile. 

You can use reviews to boost your search rankings, which should benefit your reputation online and make it easier to locate you on the map. However, it will cost you money and time to create the most positive review you can. 

If you own a shop, you could purchase an incentivised advertisement on Google My Business. For example, if your business is open at night, you may be able to display a real-time advertisement to attract more business.

Optimising for mobile

Business owners and ecommerce store owners are increasingly choosing to use mobile devices for their shopping experience. This allows customers to access product information, buy products, and spend more money on mobile devices. 

In the past, companies operated primarily from the desktop or laptop, but mobile shopping provides businesses with many growth opportunities. The same is true for local retailers and businesses. 

Google My Business is an excellent tool for local retailers and small business owners who offer customers their products and services. Even though this guide is mainly for local businesses, all local businesses will benefit from optimising their Google My Business pages. A strategy that includes all devices is the ideal one to follow.

Advanced Techniques Google Business Profile

  • I was uploading images and videos in high resolution.

According to Google’s study, listings with more photos are likely to receive 42% more requests for directories and 35% more clicks to their website. This shows how necessary it is to include images in your listing. Ensure that you are uploading high-resolution images to give search users an idea of what to expect from your business.

  • Please make use of its messaging functionality.

Google My Company has a messaging feature that business owners can enable for those unaware. Search users can send you a text message from your Google Business Profile listing if this option is enabled. To activate this function, perform the following steps:

  • Install the Google Business Profile App on your mobile device.

On the App, sign in or add your Google Business Profile listing.

On the sidebar menu, choose Messaging.

Please enter your phone number.

  • Enable its booking feature.

Google My Business also has a booking feature, allowing users to add a “Book Online” button to their listing. By allowing search users to book a business appointment directly from your GMB listing, you can make it easier for your company to get new leads.

How to get your business to show up on Google Maps

Add your company to Google Maps.

  • Sign in to Google Maps on your phone. 
  • You can add your company in three ways: 
  • In the search bar, type in your address. Select Add your company in the Business Profile section on the left. 
  • Right-click on any point on the map. Then, click Add your business. 
  • Press Menu. Add your company in the top left corner.
 

Key Takeaway’s Google Business Profile

Ensuring that your website optimises SEO, Google Business Profile allows you to increase website traffic without spending money. Having your website listed in Google will also allow you to get more website traffic from search engines, and this traffic will be targeted directly to your website.

Use our guide to making your Google My Business page more SEO friendly to get the most from it. Keep in mind that the edit can take up to 60 days to appear. Some material from other sources may be inadmissible to edit.

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