Johnnie Walker – Paper Bottles

Consumer Goods Package Design

Johnnie Walker Paper Bottle

A debut in bottling for Diageo will commence for Johnnie Walker in 2021.

With the call from consumers for less Environmentally unfriendly packing for food and beverage companies. There has been a concerted effort by brands to look at alternatives. Packaging for beverages isn’t easy.

Johnnie Walker Paper Bottle

Johnnie Walker paper Bottle

With Glass being recyclable and made from natural materials, it is also breakable and heavy. This really leads to it being less sustainable to ship.

Plastic is much lighter and durable, but it is seen on Environmentally friendly metrics as less than desirable.

Why Is The Johnnie Walker Paper Bottles Leading Alcohol Brands?

I have seen a push for Alcohol Brands to consider Aluminium cans for repacking of their products. The younger consumer is enjoying these ready to go packages, and it is gaining popularity.

However, there is this “Holy Grail”,, which is the Paper Bottle. I know that Cardboard and liquids do not always mix. This is beginning to change. Recently a British Company unveiled a new paper wine bottle – though the design did contain a removable plastic liner, essentially a bottle-shaped bag in box wine.

Guess what? Johnnie Walker is looking to lead brands but taking this concept to the “next level”.

Johnnie Walker Paper Bottle

The brand’s parent company Diageo announced plans to release the famed Scotch Whisky in what is now being touted as the worlds first 100% plastic-free paper-based spirits bottle. Made from sustainably sourced wood.

Diageo is confident enough in this project as it is called “Pulpex Limited”. This is a partnership with Pilot Lite, and it will establish a world-leading Consumer Goods Companies in non-competing categories, which will include Unilever and Pepsi-co.

It is not as if this idea has come out of nowhere; Carlsberg has been working on “the world’s first paper bottle” for 5 years. However, it is at this point that it appears that Diageo, which owns the brand Guinness, could beat them in the Paper Bottle race.

I would love to know what you think about purchasing your Premium or Ultra Premium Alcohol in a paper bottle?

Original Article appeared on Food & Wine by Mike Pomranz.

Audrey Anderson LinkedIn