These products include a new BPO2 patent-pending technology to penetrate pores to tackle and avoid breakouts of decreased irritation. Step one is the daily acne wash off line, and step two is the remedy for acne clearing. The two try to facilitate the flow of oxygen into pores to stop pimples together. This oxygen flow is intended to make the skin comfortable. Industry sources predicted that the pair would produce revenue of about $60 million in the first year.
“This genuinely involves the microbiome, the oxygen,” said Rodan. “We have the microbiome layer on the surface of the skin, which is a bunch of various bacteria living in peace, harmony and overflowing with oxygen.”
Before this, doctors noted that they thought it was essential to destroy any bacteria causing acne on the skin. Instead, they argue that what matters is what happens to the acne-causing bacteria in the pore, particularly as they are oxygen-free.
“This is the horrible icky, soupy mess inside the pore,” Rodan said. They also said the “soft mess” would finally become a pimple.
“We have an exfoliated crystal-based wash technology because we want to get into the pores and disintegrate the biofilm,” Fields remarked.
“Topical acne products can be the cause of irritation,” said Rodan. “Irritation is what prevents teenagers from using products, and young adults who want to be blemish-free do not want to swap it for red, dry skin.”
Fields said, “We discovered this with Proactiv. “Teens would take a step away or be frustrated and wouldn’t take a step.”
This shift marks the first step Rodan and Fields have taken since they departed from Proactiv. The company has previously concentrated entirely on adults and sold $186 Million in the Unblemish-based acne treatment line. However, the corporation said that this line was reformulated to include salicylic acid and soft exfoliators.
Both these Acne Skincare lines will be sold directly to customers, both online and through Rodan & Fields Consultant, such as myself.
“One of the things that are so powerful about how we go to market is that it’s so personalized,” said Rodan & Fields chief executive officer Diane Dietz. “Our consultants are very connected to moms. I’ve heard it firsthand myself when my girlfriends are like, ‘Why don’t you have a teen product?’”