This article is here to provide you with everything you need to know about the Latest Anti aging skin care Rodan and Fields Regimen Revolution and key stats on the REDEFINE opportunity. It includes the exciting and latest essential product education, including what makes the new Rodan Fields REDEFINE Regimen Skincare program unique and different.

Rodan Fields Redefine Skincare

Table of Contents

What is the Rodan Fields Redefine Regimen Anti Aging Skincare Routine?

Technology – Ingredients and Innovation – This unique skincare brand is known for its core recipe, which is its Regimens/Programs. The skincare world is quickly transforming especially in Anti Aging skin care routines.

With Technology advancing, the skincare world is transforming. Consumers are rapidly evolving.

So now, after ten years of fantastic success and business transformation, it is time to reinvent ourselves to maintain our leadership in the dermatology-inspired skincare category.

Why is the Rodan Fields Anti Aging Skin Care Routine Regimen Revolution Important?

REGIMEN REVOLUTION is HERE!…and it’s better, faster, more.

Next-level Multi-Med Therapy: Improved efficacy + faster results via advanced, new technologies [Multi-Step Science in AU].

Better, Faster, More: Broader appeal, addressing known pain points + more choices to meet diverse skin needs and reach more customers.

New Textures + Packaging: Modernized + sophisticated aesthetics for an enhanced, more premium experience.

What Is Inside this Anti Aging Skin Care Routine? by Rodan Fields

Rodan and Fields want to continue to deliver on our promise, and that is to provide everyone with the best skin of their lives.

BETTER, FASTER, MORE. RESULTS & MORE BENEFITS

U.S. CUSTOMIZATION REDEFINE OPPORTUNITY

More choices. More satisfaction. More Customers. REDEFINE can now be customized into eight unique regimen combinations.

Any combination of these skincare products will provide you with identical fantastic results.

Why Did Rodan Fields Change Their Formula To Their Anti Aging Skincare - Redefine Regimen?

 

Rodan and Fields research indicated that Customers desire more formula choices to suit their skin needs.

With Anti aging skin care being the largest category in the skincare market + Rodan Fields REDEFINE is our #1 PC enrollment driver.

So at Rodan and Fields developed our new and unique options to address the diverse base seeking anti-ageing solutions. The new cleanser + moisturizer choices will now appeal to a more vast audience and keep us competitive with the “Current Customization Trends” in beauty, allowing consumers to build a Regimen for their preference.

Can I Personalise the Redfine Anti Aging Skin Care Routine For My Skin Type?

Rodan Fields Redefine Regimen Revolution

CANADA + AUSTRALIA

Regimen set includes the new + improved Daily Clay Cleanser, Pore RefiningToner, Triple Defense Cream Broad Spectrum SPF 30 (SPF 15 in AU) and Overnight Restorative Cream.

***The Alternative Cleanser + Moisturizers sold individually.

Is Rodan Fields Packaging Sustainable?

THE LATEST NEWS IN R+F REDEFINE  Anti Aging Skin Care PACKAGING – MORE SUSTAINABLE

More sustainable. More future-focused. Our new packaging features a sleek, modern look and a more sophisticated colour palette to complement the advanced technologies and formulas. The new design components offer an easy-to-use, premium experience.

Plus, weʼve advanced our companyʼs ESG efforts as part of our guiding principle: Tubes now made from approximately 25% post-consumer recycled content.

Jars + toner bottles now made from generally recognized curbside recyclable materials (PETG & PP). Weʼve removed our Regimen boxes to reduce paper packaging (cartons and tissue) by 24%.

Our paperboard cartons and shippers now made from certified sustainable forests (SFI/SFC).

Does Rodan Fields Anti Aging Skin Care Routine Work, Faster And Is Better With Results?

PRODUCT EDUCATION – RODAN FIELDS REGIMEN REVOLUTION ANTI AGING SKIN CARE.

Now 3 x better, 2 x faster on visible wrinkles + more benefits.

The new and improved Rodan and Fields REDEFINE Regimen now targets all visible signs of ageing 24/7 for better results, faster results and more results than ever before.

Powered up with fresh, potent ingredients, it works 3x better, 2xfaster on visible wrinkles, plus now visibly lifts, sculpts, + firms to help restore + define your natural facial contours. It also addresses the appearance of fine lines, deep wrinkles, pores, uneven texture, + loss of firmness.

What Are The Newest Ingredients In The Rodan Fields Anti Aging Skincare Routine?

RODAN FIELDS Redefine Regimen Anti Aging Skin Care POTENT INGREDIENTS

Now addresses your skinʼs needs with a choice of cleanser + AM/PM moisturizers. You get the same great results with any combination!

AM | Peptide Technology + Botanical Extracts Minimize the look of fine lines, deep wrinkles + help visibly firm.

PM | Exclusive Peptide Technology + Retinoid Science Improve the look of lines + wrinkles plus visibly lift, sculpt +restore youthful-looking contours.

MULTI – MED THERAPY (MULTI-STEP SCIENCE AU)

This next-level system uses the precise ingredients, working together in the correct formulas, layered on the skin in the proper order +now customized to your skinʼs needs to perform at the optimal time of day for better than ever results.

FOR A BETTER, FASTER, MORE radiant-looking skin.

RODAN AND FIELDS REDEFINE PRODUCT SPOTLIGHT

1. STEP ONE REFINE | Cleanser Options

DAILY CLAY CLEANSER*

Anti Aging Skin Care
Redefine Anti Aging Skin Care Daily Foaming Cleanser
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Anti Aging Skin Care
Redefine Anti Aging Skin Care Daily Foaming Cleanser
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Anti Aging Skin Care
Rodan Fields Anti Aging Skin Care Daily Clay Cleanser
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Anti Aging Skin Care
Rodan Fields Anti Aging Skin Care Daily Clay Cleanser
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Our 2-in-1 cleanser + mask with Kaolin Clay reaches deep down into pores to remove excess dirt, oil and makeup, while physical exfoliators help soften and smooth texture. Suitable for all skin types, best for combination to oily skin

HOW THE DAILY CLAY CLEANSER WORKS

Kaolin Clay gently exfoliates + purifies for a softer, more even-looking skin texture. Natural Amino Acid (Ectoin) + Sugar Derivatives(Glyceryl Glucoside) helps reduce the look of lines +wrinkles and boost visible firmness.

WHY YOU NEED THE DAILY CLAY CLEANSER

It can be used as a mask by leaving it on for 2minutes before removing it. With longer contact time on the skin, Kaolin Clay draws out even more impurities—from natural oils to makeup—trapped deep in the pores. Cleaner pores look smaller and less noticeable.

HOW TO USE THE DAILY CLAY CLEANSER

Twice daily in the AM + PM, avoiding eye area.

As a cleanser: Wet skin, gently massage evenly over face. Rinse well and pat dry.

As a mask: Apply to dry skin. Allow the product to dry for 2 minutes. Rinse well and pat dry.

Option 2 – R+F DAILY FOAMING CLEANSER

Our creamy, foaming cleanser leaves skin feeling soft + supple as it removes daily impurities, dirt, oil and makeup. AHAs gently exfoliate for a smoother, more even appearance of your skin tone + texture. Suitable for all skin types, best for normal to dry skin.

HOW THE R+F DAILY FOAMING CLEANSER WORKS

Alpha Hydroxy Acids gently exfoliate skinʼs surface for a more even-looking skin tone + texture during the day. Natural Amino Acid (Ectoin) + Sugar Derivatives(Glyceryl Glucoside) helps reduce the look of lines +wrinkles and boost visible firmness.

WHY YOU NEED THE R+F DAILY FOAMING CLEANSER

If you prefer an excellent lather as you remove daily impurities—from workout sweat to tinted moisturizer. Twice daily in the AM + PM, avoiding the eye area.

HOW TO USE THE R+F DAILY FOAMING CLEANSER

Twice daily in the AM + PM, avoiding eye area.

Wet skin gently massages over the face evenly. Rinse well and pat dry.

Why Do I Need Rodan Fields Pore Minimizing Refining Toner?

Why Do I Need An Anti Aging Skincare Moisturizer?

 

RODAN FIELDS REDEFINE REGIMEN PRODUCT SPOTLIGHT

3. STEP THREE PROTECT | Daytime moisturizer options

Option 1 – TRIPLE DEFENSE CREAM BROAD SPECTRUM SPF 30(SPF 15 AU)*

Our medium-weight daily moisturizer formulated with Peptide Technology + BotanicalExtracts. It visibly improves firmness, fine lines, +deep wrinkles, plus offers UV protection. Suitable for all skin types, best for normal to dry skin.

HOW THE R+F REDEFINE TRIPLE DEFENSE CREAM WORKS

  • Peptide Technology: visibly reduces fine lines, deep wrinkles + helps firm.
  • Grape Extract: helps minimize the appearance of fine lines, deep wrinkles.
  • Beet Extract: provides instant + overtime moisturization to plump skin and visibly smooth fine lines + wrinkle.

 

Why Do I Need A Rodan Fields Redefine Triple Defense Cream?

This daily face moisturizing cream with SPF allows you to get the benefits of both in a single anti-ageing product. It improves the appearance of fine lines + deep wrinkles and protects against harmful UVA and UVB rays. Youʼll love this if you prefer a creamier and decadent cream to provide more significant moisture, especially if you live in a dry climate.

HOW TO USE THE TRIPLE DEFENSE CREAM

Once-daily in the AM, avoiding eye area.

Apply liberally and evenly over the face + neck.

Option 2 – TRIPLE DEFENSE LOTION BROAD SPECTRUM SPF 30(SPF 15 AU)

Our lightweight moisturizing lotion formulated with Peptide Technology + Botanical Extracts. It revitalizes skin, visibly improves firmness, fine lines, + deep wrinkles, plus offers UV protection.

Suitable for all skin types, best for combination to oily skin

HOW THE TRIPLE DEFENSE LOTION BROAD SPECTRUM SPF+++ WORKS

  • Peptide Technology: visibly reduces fine lines, deep wrinkles + helps firm. Grape Extract: helps minimize the appearance of fine lines, deep wrinkles
  • Beet Extract: provides instant + overtime moisturization to plump skin and visibly smooth fine lines + wrinkles

WHY YOU NEED THE TRIPLE DEFENSE LOTION BROAD SPECTRUM

This daily face moisturizing lotion with SPF allows you to get the benefits of both in a single anti-ageing product. It improves the appearance of fine lines + deep wrinkles and protects against harmful UVA and UVB rays. Youʼll love it if you prefer a lightweight lotion, especially if you live in a humid climate.

HOW TO USE THE TRIPLE DEFENSE LOTION BROAD SPECTRUM

Once-daily in the AM, avoiding eye area.

Apply liberally and evenly over face + neck

Do I Need A Anti Aging Nighttime Moisturiser?

 

4.STEP THREE MOISTURIZE | Nighttime moisturizer options.

Option 1 – R+F REDEFINE OVERNIGHT RESTORATIVE CREAM

Our rich cream with Exclusive PeptideTechnology + Retinoid Science featuringBakuchiol reduces the look of fine lines +deep wrinkles. Plus, visibly lifts, sculpts +firms to define your natural facial contours for younger-looking skin.

Suitable for all skin types, best for normal to dry skin.

HOW THE R+F REDEFINE OVERNIGHT RESTORATIVE CREAM WORKS

  • Retinoid Science: Bakuchiol (a natural alternative to Retinol) + Glycolic Acid addresses the look of fine lines, deep wrinkles, sculpts, defines +smooths skin.
  • Exclusive Peptide Technology: helps sculpt + lift to reduce fine lines + deep wrinkles visibly.
  • Niacinamide (Vitamin B3): evens the appearance of skin tone for a youthful glow

WHY YOU NEED THE R+F REDEFINE OVERNIGHT RESTORATIVE CREAM

This anti-ageing, moisturizing cream replenishes skin with vital nutrients, so you wake to younger-looking skin with less visible fine lines +wrinkles in the morning. You’ll love this if you prefer a richer cream to provide more significant moisture, especially if you live in a dry climate.

HOW TO USE THE R+F REDEFINE OVERNIGHT RESTORATIVE CREAM

Once-daily in the PM, avoiding eye area.

Apply liberally and evenly over the face + neck.

Option 2 – THE R+F OVERNIGHT REPARATIVE LOTION

Our potent nighttime lotion balances moisture levels with Exclusive Peptide Technology +Retinoid Science featuring Retinal MD to improve the appearance of fine lines + deep wrinkles. Plus, it visibly lifts, sculpts, + firms to define your natural facial contours for younger-looking skin.

Suitable for all skin types, best for combination to oily skin.

HOW THE R+F OVERNIGHT REPARATIVE LOTION WORKS

  • Retinoid Science: Retinal MD addresses the look of fine lines, deep wrinkles, sculpts, defines +smooths skin.
  • Exclusive Peptide Technology: helps sculpt + lift to reduce fine lines + deep wrinkles visibly.
  • Niacinamide (Vitamin B3): evens the appearance of skin tone for a youthful glow.

WHY YOU NEED THE R+F OVERNIGHT REPARATIVE LOTION.

This anti-ageing Retinal encapsulated in calcium microspheres, which slowly release over time after application to be less irritating to the skin + more potent than Retinol, so you wake to younger-looking skin with less visible fine lines + wrinkles in the morning.

You’ll love this if you prefer a lightweight lotion to revitalize the skinʼs surface, especially if you live in a humid climate.

HOW TO USE THE R+F OVERNIGHT REPARATIVE LOTION.

Once-daily in the PM, avoiding eye area.

Apply liberally and evenly over the face + neck.

RODAN AND FIELDS REDEFINE PRODUCT SPOTLIGHT

 

Rodan Fields Multi Function Eye Cream
An eye cream that can be added to all skin care programs※and leads to the eyes with a fresh, firm and firm
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Rodan Fields Multi Function Eye Cream
Why should I use a product dedicated to the eyes? The skin around the eyes is delicate, the skin is the thinnest in the face, and there is a lack of sebaceous glands to protect the skin. The lack of moisture, the more affected the skin is and the more prone it is to stress and fatigue. Rodan Fields Multi Function Eye cream was developed to eliminate problems around the eyes.
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Rodan Fields Before | After
Younger-looking eyes in the twinkling. In the market, this product first gives the appearance of having firm skin around the delicate eye region. It does this by combining the effects of Vitamin A, Vitamin C, and F, botanical extracts, and Antioxidants. Improving the look of fine lines, wrinkles, sagging + crow’s feet for a great Anti aging eye cream
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Do I Need To Include An Eye Cream Into My Skin care Routine?

R+F MULTI-FUNCTION EYE CREAM

Our moisturizing eye cream with Vitamin C + F, Grape + Daisy Botanical Extracts, and Antioxidantsreduces the appearance of fine lines, wrinkles, crow’s feet, + sagging on your under-eye + upper eyelid. Plus, it visibly lifts + sculpts from every angle to define your natural contours.

HOW R+F MULTI-FUNCTION EYE CREAM WORK?

Botanical Grape Extract: visibly reduces lines + wrinkles.

WHY YOU NEED THE R+F MULTI-FUNCTION EYE CREAM

As you age, skin becomes thinner + more delicate under the eye resulting in under-eye bags. Our Eye Cream truly lives up to its name with benefits for all significant ageing signs around your eyes.

HOW TO USE THE R+F MULTI-FUNCTION EYE CREAM

Twice daily in the AM + PM.

Pat onto the entire eye area, including brow bone, avoiding eyelids + lashes.

Allow drying before applying makeup.

What Does All Of This Mean For Me?

MORE RESULTS! MORE CHOICES

What this means for you:

Anti-ageing is the largest skincare category with the broadest appeal.

Everyone ages! From fine lines + wrinkles to lifting, sculpting, firming and deep wrinkles over a broad age group of Customers. No, one is immune to sun damage. All skin needs to be protected from environmental aggressors, pollution, smoke and stress.

Better, Faster, More now sets you up for success. In a world brimming with diversity and unique skin needs, meeting these needs requires uniquely designed products with formulations and aesthetics that suit the individual.

Skincare Expert

11 WAYS to scale back PREMATURE SKIN AGING

There are many things that cause our skin to age. Some things we are able to do anything about; others we can influence. The things we can influence is a great skincare routine with top-rated products. This can be achieved when you have a personal free beauty counselling session.

Read More »

What Is Rodan Fields Solution Tool Changes + Tool Updates?

RODAN AND FIELDS SOLUTION TOOL CHANGES + TOOLS UPDATES

The R+F Solution Tool recommends the most beneficial products to address your customers’ specific needs.

Customers can take the quiz and, based on their answers, get personalized skincare recommendations based on input compiled by the doctors.

The Solution Tool is often a new Customer’s first glimpse into the R+Fbrand. It provides a similar experience to an office visit with Dr Katie Rodan or Dr Kathy Fields in terms of advice + recommendations. With newly customizable options for REDEFINE, even more, consumers will be able to enjoy a Regimen that is uniquely suited to their skin’s needs.

What’s changing with the Solution Tool? For the U.S.

New Texture Question to address form choice in the quiz

To Deliver recommendations that include customization + link to e-commerce basket. In the U.S., users will be recommended the new and improved REDEFINE Regimen with form choices based on their preference and skin type.

In Australia and Canada, users will be recommended the new and improved REDEFINE Regimen that includes: the Daily Clay Cleanser, Pore Refining Toner, Triple Defense Broad Spectrum SPF Cream, and Overnight Restorative Cream.

Why should Customers use the Solution Tool?

The Solution Tool provides Customers with a customized R+F skincare routine based on their skin needs or concerns.

Our clinical studies and real testimonials show the visible improvement Customers could expect to see within 60 days.

What does the Solution Tool tell customers?

It informs Customers about the best Regimen and products they should use to address their skin concerns. It explains why they were chosen and includes specific tips + instructions to increase Customer satisfaction.

What makes the Solution Tool unique to R+F?

By just answering a few basic questions, Customers get a personalized recommendation similar to what the Doctors would tell them if they were to make a recommendation in their offices.

Rodan Fields Redefin Anti Aging Skin Care Routine Summary

BRAND COMPETITIVE – REDEFINE REGIMEN is the largest Preferred customer enrollment driver in the Rodan + Fields skincare line, along with the Multi-Function Eye cream as the number 1 add on. Together they have accelerated growth and transformed the business for over ten years.

Now I have excellent news for that with this Regimen Revolution, a much Better, Faster and More REDEFINE Skincare range that can potentially disrupt the anti-ageing skincare category once again, leaving them positioned for success.

COMPETITIVE POSITION IN OVERALL

Rodan + Fields is the #1 Premium Skincare Brand in the U.S. in 2016–2019, four consecutive years

*Rodan + Fields was the #1 Skincare Regimen brand in Australia in 2019

**Rodan + Fields is the #1 Skincare Regimenbrand in Canada in 2019

What Is The Anti Aging Skin Care Market Opportunity Overall 2021?

 Rodan and Fields Redefine Regimen Revolution

MARKET OPPORTUNITY OVERALL

**Global Premium skincare category is 39% and growing faster than mass

**E-commerce was the most extensive channel in 2019 and the fastest-growing channel in the past 3-5 years.

COMPETITIVE POSITIONING ANTI-AGEING SKINCARE

Rodin + Fields is the #1 Premium Anti-Aging Brand in North America in 2019†

The #1 Premium Anti-Aging brand just raised the bar with better results, faster results and more results than the previous REDEFINE Regimen.

MARKET OPPORTUNITY ANTI-AGEING SKINCARE

Anti-Ageing on a whole new level! The anti-ageing category is the biggest skincare category in the U.S. and Canada:

U.S.: USD 4.4B+ and growing fast.R+F held 8.1% of this market share in 2019

CAN: CAD 676.6M+ and fastest-growing. R+F had 3.0% of this market share in 2019AUS:

AUD 570M+ and growing fast.R+F held 3.6% of this market share in 2019

What Is The US Anti Aging Skin Care Category?

US ANTI-AGEING SKINCARE CATEGORY

‡Data source: *Euromonitor International Limited; Beauty and Personal Care 2020 Edition, retail value RSP terms; all channels, PremiumSkincare. **Euromonitor International Limited; Beauty and Personal Care 2020 Edition; all channels; Skincare Regimen includes Sets and Kits; retail value RSP terms.

†Euromonitor International Limited; Beauty and Personal Care 2020 Edition, retail value RSP terms; all channels, Premium Anti-Aging including premium Anti-Aging products sold as part of Sets and Kits. ‡Source: Euromonitor R+F Addressable Market 2019.

Independent Rodan and Fields Skincare Consultant Number 74526520

audrey@audreyandersonworld.com

Tel: +61 – 411 597 018

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