I don’t wear makeup, and my one go-to makeup item will always be the mascara wand with so many inexpensive and amazing formulations on the market now in 2021. You must realise that great mascara should not cost you a kidney.
With so many inexpensive mascaras out there, it can be hard to decipher the best inexpensive mascaras from the lesser-quality ones.
So being the beauty Icon that you are, you realise a small group of big players owns the most popular makeup brands. Such as L’Oréal, for example, owns Lancôme, Maybelline, and Garnier.
Therefore what ends up happening is much crossing over between their products’ formulations, which is great news for us, mascara lovers. I have long believed that for my use which is the minimalist approach to make up for me, a L’Oréal mascara works favourably as its more expensive Lancôme equivalent.
Here’s a pro tip from me: because the beauty industry highly regulates mascara formulas. These beauty products go so close to your eyes. So there isn’t significant innovation happening in terms of formulations themselves. You must pay attention to the brush or wand applicator.