How Do You Break-Up With a Brand?
It is my way of filtering out what Brands I bring into my life and choosing to buy from.
Cancel Culture For Me Is Letting My Money Talk
I would simply sum this up as “money talks”.
So I wanted to write this article last week, as I watched a presser by the President of the US and the Owner of a food conglomerate called “GOYA”.
Cancel Culture Is Not About Intolerance.
It is more about a curation culture. This is not about intolerance for a differing opinion. It is more about why I would support a brand that doesn’t value the same things.
Now the “Cancel Culture Club’ hit Goya pretty quickly and pretty swiftly after Goya Foods CEO Robert Unanue said, “We are all truly blessed” to have a leader like Donald Trump. However, what I personally found truly remarkable was that “Goya’s” owner had no clue as to who his “Ideal customer” was. Those who were actually buying the products were usually Hispanic whose families had grown up with Goya products through the generations.
I found it more than interesting that this was a Publicity stunt by the White House to show the President in a favourable light. Surely Goya’s Owner would have thought, what do I gain from attending this presser. What did occur was that The backlash was swift, prompting a boycott of the company’s products using the hashtag #Goyaway.
Your Conscious Consumer
Prominent Hispanic American Democrats like Rep. Alexandria Ocasio-Cortez and former presidential candidate Julián Castro suggested boycotting their products, and #Goyaway began trending alongside #BoycottGoya.
Goya’s owner failed to recognise that an increasingly conscious consumer now populates the world. These consumers are now faced with a lot of choices. They are now choosing to spend their money on other brands offering the same products. Is this wrong? I don’t think so. I feel that the grocery store shelves are filled with plenty of good alternatives.