World Growth Forums – Audrey Anderson

Issue 5
August 2020

Audrey Anderson World
Audrey Anderson World

I was invited to World Growth Forums Fifth Issue, my name is Audrey Anderson, and I must write a sincere thank you to the Editor and Chief of World Growth Forums, Hasina Parvin. Who was kind enough to invite me to be part of their 5th Issue. Thank you so much for this honour. I had the opportunity to share with her my view on Social Commerce and Marketing for businesses. My Personal Branding tips and my marketing sns tips to increase brand awareness and share what normally would have been considered business secrets in the industry.

Audrey Anderson

Name: Audrey Anderson

Age: 58
Highest Qualification: Bachelor of Business – 33 years in Business
Profession: Consultant Independent / Business Analysis / Coach
Designation: Growth Consultant & Business Development
Country: Australia & New Zealand
Any other information voluntarily disclosed by the nominee:
Phone number: +61 411 597 018
Email ID:

World Growth Forums Questionnaire Audrey Anderson

Q.1: Please tell us about yourself. 

I have owned with my family our – own Construction Company. 32 Years of Project Managing Construction building projects around Perth, Australia. Generated leads with prospective partners.

  • Lead – “Key to successful project” honorary statement from multiple clients.
  • Mixed stake-holder | local and overseas team | virtual, multi-cultural and -time zone project management.
  • #CRM
  • 32 years of commercial experience, working in Construction and building up the Business and the Brand.
  • #Personal Branding
  • 32 years of experience – as Business Owner and a Professional.

In 2012, I realised that Social Commerce or E-Commerce would play a rather important role in business. I started my own business on Lined Birch & Little, an Ecommerce drop shop and lifestyle magazine. 

I ran this business alongside the Construction Company, and I feel I do not have enough hours in my day to do all the things I would love to pursue.

I spend my time in business being creative and building a Growth Focused Brand. Using Social Media Platforms. I focus on solutions to problems and find Businesses and Brands now need to be more Agile and Adaptable to a changing environment.

Creativity | Growth Team Manager | Premium Beauty + F&B Industry | Coach Global Team | Sales | Performance Management | Drive Results | Business Analysis | Social Media | Personal Branding | Marketing |Podcast | Persuasion | Skilled Multitasker | Adaptable | Project Planning | Active Listening | Blogging | Networking | Time Management | Analytical Reasoning | CRM | Competitive Strategies

  • Solution Driven |Senior Technical & Business Project Manager 
  • #GrowthMindset – 32 years championing global growth mindset experience 
  • #Blogging – 12 years of collaborative blogging about the Beauty Industry global business readers every month. Truly global business readership with readers from 42 countries.

Audrey Anderson - Globalisation

Q.2: At Mersol & Luo, you are building the future of globalisation. How do you see globalisation now and in the future?

Let me preface these are my personal views on Globalization and Nationalism. I would prefer a peaceful global order.

The truth is that globalisation occurs with the use of the Internet, Social Media Platforms. I think you have a group of people who do not like change in any way, shape or form. They would like to keep things the way things have been done for years despite the changing business landscape.

The philosophy of nationalism has a complex past, which originates in early modern Europe and is changing in many ways as it has spread across the world. Today, nationalism may be civic, racial, or a mixture of both.

According to Joshua Searle-White, even all nationalists have “positive attitudes and convictions towards their own people and those who feel their attachment to their country passionately, and who even at times behave with great cruelty towards their enemies,” his book The Psychology of Nationalism.

The Changing of the Global Economic Guard within China, Japan, South East Asia has been growing. China has benefited greatly from a free global trading environment. But if it stays available depends on the behaviour of the increasingly reactive democracies of the West.

The one thing which you cannot get away from, China, Japan and South-East Asia, has a huge rising middle class. Asia’s current population is 4,645,215,386 as of Sunday, August 9, 2020, based on the latest United Nations estimates. Asia population is equivalent to 59.76% of the total world population.

You cannot ignore this region and its rising middle class. They want to purchase products and services just like the rest of the Western World. I feel we need to respect this and see how we can cater to their growing needs.

Audrey Anderson Blogging

Q.3: You also run a blog by the name of Please share what it is all about.

My Personal is something I do out of my personal interests in things around the Business World and my own life. I fill a lot of my available time study, and I am very interested in various aspects of the news. My interest in all things Related to Social Media, Branding, more specifically “Personal Branding”. Personal Branding is something that I have become more passionate about and interested in. What is Personal Brand? Is it really your Ethics, Integrity.

It’s your special mix of ability and experience that makes you who you are. That’s how you’re presenting yourself to the world. Over the life of a person in my fathers and mothers age group, they will remain in one or two jobs and retire.

With the changing world and industries being created, that did not exist as 30,20,10 years ago. People are looking at changing jobs. You might have done your undergraduate in one area. Still, as your life changes and your interest evolves and develops, you find yourself doing something totally different but somehow related to your field.

However, when my parents worked, the Business they worked for was the Monolith that they were tied to. However, I see that the future is these Corporations are like a game of Pokemon. You collect tokens or level up, and you ensure you maintain your Personal Brand as that is something you pick up and take with you when you leave. Effective personal branding will differentiate you from the competition and allow you to build trust with your future employers or prospective clients.

It now forms part of your resume.

Audrey Anderson - Airen Construtions

Q.4: You are also the owner of Airen Constructions Ptd. Ltd. How do you manage to wear many different hats?

I am only just beginning to realise that I have some form of ADHD. I was always like this as a child. Much to the horror of teachers and my parents. As I would never exceed their expectations. I would have so many varied interests, and it never fell into the round holes that Schools would want a young child to fit into.

Construction is again part of my interest, as I love design, Interiors, Architecture. Gardening. It again falls into the same realm of your whole life. From work to home. There does not have to be simply one category that we belong to. I feel that as I grow and watch the world from my smartphone or laptop.

If you are involved in running a successful business, you cannot rely on the specialisation of jobs, often referred to as labour division. This relates to the degree to which an organisation separates individual tasks into different tasks. It enables the manager to take on complex tasks and break them down into smaller, more precise tasks that individual employees can complete.

If you are working on becoming successful, you need to know how these tasks can be accomplished. Then you find the right people to help you accomplish them. However, I have been on job sites where they love specialisation if I am running that job. I am happy to project manage the job site, order, and look at Contract Management to pick up the trash lying around or sweep up at the end of the day as part of taking pride in the work and the project. 

Audrey Anderson - Work + LIfe balance

Q.5: What drives you to achieve the extraordinary while trying to balance work and life?

What drives me is my Mind which does not like to sit idle. This is something that I have never been able to do. I know this may appear monotonous, but I feel there simply is not enough time in my day to read, study, watch, discuss, repeat, and do all the things I want to do.

I feel keep me grounded are my family, my Mum & Dad, my patient husband, who I have been married to for 35 years. My two children and my two dogs. 

Ohhh – I wanted to add in re-reading this piece, my biggest lesson in this short life of mine is. Never listen to the critics; there will be a lot of them. If you do, they will waylay you and waste your precious time. Stay in your lane, and just keep finding joy in the things that you are interested in.

Q.6: Has it all been rosy for you in life, or did you also have your share of challenges? Please share some challenges you have faced in life.

I had to laugh out loud with this. my life has had its challenges, but I do not dwell on what did go wrong. I was a woeful student, and I would skip out of classes. I really feel for my parents as I was a rebellious child. The school did not interest me at all. Like I have mentioned before. It’s not education to make a kid do something they are not remotely interested in. This is cruelty.

My biggest challenge is being a Mother. Dear lord, I would have to say I came with no Maternal instincts. Then you get this child with no instruction manual, and they send you home to care for it for the remainder of your time. This was totally a life-changing experience. I think they were both case studies on how I felt Children should be raised. I had my daughter at 30 and my son at 36 years old.

My daughter felt she was institutionalised in a Private girl’s school for 13 years and hated it. I have to laugh as I thought that enrolling her in one of the better private schools, I was doing a wonderful job as a mother. She also told me at the age of 20 that she discovered she was quite smart in Math. Another failed parent moment, as I thought I had told her that for years. Her perception was that she did extra tuition as she was bad at Math. She has now graduated with a Degree in Actuarial Science and is doing her master’s in Data analytics.

My son is more like me; he is figuring out what his interests are. So, I see a lot of myself in him, and I know that he will turn out alright. As he needs to find his niche, his interests. These things are important because I have to fight hard to “seek not to make him like my husband or me”.

I used to have this Poem “stuck on my family fridge for my parents to read” this was my parenting advice for them, and now this is has been a lesson for me in raising my two children.

“Your children are not your children. They are the sons and daughters of Life’s longing for itself. 

They come through you but not from you, And though they are with you yet, they belong not to you.

You may give them your love but not your thoughts, For they have their own thoughts.

You may house their bodies but not their souls, For their souls dwell in the house of tomorrow,

Which you cannot visit, not even in your dreams. You may strive to be like them,

But seek not to make them like you. For life goes not backward nor tarries with yesterday.” Kahlil Gibran

Who Is audrey anderson?

Q.7: COVID-19 has been difficult all around the world. What learnings do you take away from this tough time?

Let me say this Covid-19 has been tough for business, for families, for the world economy. I have learned from this tough time that we need to have a “Purpose and something to keep us motivated to show up each day”.

My husband had to take 9 weeks off as what he does is work at a Basketball recreation centre. They had to shut as gatherings and sports were not allowed. So, he was amazing. He did not complain, and he woke up each morning and had a purpose. That was to do something around our house and home each day. He was motivated and knocked off one thing until he had finished around our home and came and started to fix up around our office.

Using his philosophy of “purpose and motivation”, I started doing additional work on my blog, on my social media during Covid-19. Then I had a good friend who lived in Maryland who told me Mersol & Luo was looking for a Consultant in Australia and New Zealand. I spoke to Michael Mersol, and I was offered to be their Australian & New Zealand representative.


Q.8: Who is Audrey Anderson, according to you?

Audrey Anderson is one eccentric person who has a vision, who loves to learn about new things. She is one very difficult wife and child. A super annoying mother who is also is obsessed with her dogs. She also has a vision; her vision is to be happy doing the things she loves to do. She loves being surrounded by other positive people who have a vision also for their lives. Her vision is also to create the happiest space that she can dwell and work in, with whatever resources she has been given. Her vision also does not waste time on those who don’t get her.

Q.9: What are your future plans?

My future plans are to see more of the world. Own about more 5 dogs, and spend more time annoying my husband and children


Audrey Anderson Message to Woman

Q.10: What message would you like to give to women or the youth?

I was super lucky as my dad always told us girls (He had 3 daughters) that we each needed a job before a husband. I think that would also be another piece of advice. Find someone who accepts and supports you for all your eccentric quirks and foibles. 

My message to women and youth. Only YOU should define who you are; you should control your own narrative. You know who you are and what you want to be. If they cannot see that, then I think you need to wish them well. Then find the right lane that makes you happy. 

Ps, I would have to say also do not rush into having children. Enjoy Life, see the world, then you are ready, and you are able too. Then raise a child.