YouTube shorts can be seen on the homepage short shelf of the YouTube mobile app. Scroll down to see vertical videos on the “short shelf.” YouTube is currently finding out how to determine which videos will appear on the short shelf.
When you reach the short shelf, the experience is vastly different from that of stories. The feed is immersive and engaging, and you swipe through stuff in the same way that TikTok does. In addition, you’ll see random shorts that YouTube believes you’d like based on your search and viewing behaviour on the platform.
Short video contains a red Subscribe button by default. As of now, it may be seen in the lower left-hand corner, next to the channel name.
You’ll see thumbs-up and thumbs-down symbols, comments, and a share option at the bottom of the screen. When you tap the three dots, a pop-up menu appears with the opportunity to view the description. Keep in mind that the choices you see here are subject to change because YouTube Beta is currently testing.
Business Applications for YouTube Shorts
YouTube Shorts are already being used in novel ways by creators and marketers. The sheer magnitude of YouTube has been one of Google’s significant advantages in the realm of online video: the site currently has more than 2.3 billion monthly active users and over 500 hours of content added every minute.
Now, Google and YouTube are attempting to capitalise on some of that clout as they compete with TikTok.
Some creators will fully integrate it into their channels. For example, a Skincare Brand or Digital Marketing Consultant, such as me, who goes by the name Audrey Anderson World, publishes YouTube Short Videos to help answer questions about Digital Marketing in a way that a layperson can comprehend.
I’m utilising shorts to share my thoughts on Digital Marketing and the latest beauty industry news. Because these discussions do not deserve a 15-minute conversation, a short-form video is an ideal medium.
For example, the World’s Greatest Samurai is a 71 million-view film in which he quickly opens and closes a samurai sword while someone in the background’s “arm” falls off. It’s entertaining and on-brand, and people have loved and responded to it.
The essential issue to consider when considering whether to publish shorts on your existing channel or build a new channel only for shorts is whether posting shorts would disrupt your audience.
Your existing subscribers have expectations about the content they will see on your channel, and they may be disappointed if you deviate from that. If they’ve subscribed to and watched hours and hours of your content, and then you release something that’s entirely off-brand, there could be an issue. To create a new channel or stand on the pillars your existing channel is built on.
It is a case-by-case situation, but publishing shorts on your channel will alter watching patterns nine times out of 10.
Keep in mind that short films do not have to be amusing to be successful. They must, however, keep a promise. If you like chess and watch a video on sacrificing your queen to win in chess, the material should deliver on that promise. That is the secret to a successful short film.