LinkedIn Job Search – Landing Your Dream Job on this Social Media Platform. Learn how to utilise your personal portfolio.
Developing a personal brand can be an intimidating and mythical task. And not knowing where to begin is one of the simplest ways to get lost in the process. Cultivating your personal brand can benefit you stand out from the crowd for your dream job.
In our look-at-me culture and changing job market, it is beneficial to distinguish yourself from the herd when applying for a job or starting your own business. A personal brand is appropriate for (almost) everyone. So here are my seven steps for developing an engaging, one-of-a-kind, and inviting personal brand for landing your dream job on LinkedIn
Quick, what are the essential tools for a job seeker? You most likely mentioned your resume and network. But what about the platform that brings them together? LinkedIn, the social media platform, supports you in sharing your professional experience, skills, and qualifications with potential employers and building and interacting with your network and growing your professional brand. It can be just as important as a well-written resume for a job seeker.
If you’re looking for a new job, there is no other way to showcase your skills than on LinkedIn and build credibility in your industry.
Your resume will be the concise edited version of your LinkedIn Profile a cover pager. Your LinkedIn Profile, on the other hand, will have fewer restrictions. Even if you’re not actively looking for a new job, the vast majority of recruiters, according to Hallow, use LinkedIn as a sourcing tool to find candidates to fill positions.
Keeping your LinkedIn profile up to date may allow a fantastic new job opportunity to come right to you. Furthermore, a current LinkedIn profile can help potential clients or people with other professional opportunities find you.
Your reputation is your personal brand. You want the world to see you as a one-of-a-kind combination of skills, experience, and personality. Telling your brand story reflects your actions, words, and attitudes, both spoken and unspoken.
You use your personal branding to set yourself apart from others. When done correctly, personal branding can be integrated into your business in ways that corporate branding cannot.
The concept that people have of you on a professional level is your Personal Brand. It could be a combination of how they perceive you in person, how you portray yourself online, how the media portrays you; these form your identity and tell your story in your own voice is important.
I prefer to help share my Brand story with control and develop organically over the years. It is putting my best foot forward online.
In the days before the internet, your personal brand was essentially your business card. Few people would have heard of you unless you were well-known in the media or served prominently as the face of advertising. You are far less anonymous in today’s highly public world, where every little action is discussed at length on social media.
Your personal brand can be extremely important in your LinkedIn Job search journey and success in landing your dream job. The HR department you are applying to will most definitely be doing a Google search on your prospective clients. It allows you to ensure that people see you the way you want them to, rather than in some arbitrary, potentially harmful way.
You can highlight your strengths and passions in your unique voice. Allowing those who view your online story to feel they know you a bit, you are granted a unique opportunity to gain trust from those people even if they have never met you in person.
This is especially noticeable during election season. While many people are interested in candidates’ positions on important issues, other voters are less interested in the process. Instead, they cast their ballots for a name they recognise. It should come as no surprise that candidates with strong personal brands fare well in politics, regardless of their political beliefs or views. Regardless of Donald Trump’s feelings as a president, you can’t deny that he has developed a strong personal brand, influencing many people to vote for him.
To stand out and be influential in your industry, it is important to develop a strong personal brand. A Brand story or back story that distinguishes you from the crowd. Your personal brand is used to confirm your knowledge and skills in the area of your professional expertise.
This is what distinguishes you from the thousands of other people just like you.
Millennials, in particular, have a negative attitude towards advertising. 84 per cent of millennials do not trust advertisements or the companies that create them. Nonetheless, Millennials are willing to believe people believe they “know,” even the businesspeople behind the brands they despise.
This has necessitated a major rethinking of how businesses market themselves. This is one of the reasons why influencer marketing has become so popular in recent years.
There has been a trend towards personalising the key people in a company. This is obviously simple for a small business – there is little distinction between a sole trader and his business. Large corporations may find it more difficult. However, some people do a good job of it. Steve Jobs used personal branding to distinguish himself as Apple’s face long before the term was coined. Similarly, Elon Musk’s personal brand is likely to be more well-known than Tesla’s corporate brand.
It stands to reason that any business owner or manager should first establish an individual bond with potential customers before attempting to deliver the company’s message.
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Once you’ve begun working on your personal branding, getting feedback and ensuring your self-brand is consistent with your Branding statement will help you progress. Personal branding has proven to be extremely effective for a wide range of people in a wide range of industries. It will be more difficult to measure your success if you do not have a personal branding statement. It is essential to understand what constitutes progress in improving your personal branding story.
These were my steps to improve my personal brand for LinkedIn Job Search.
So, how do you know if you’ve effectively created a personal brand after all of this? Among the useful KPIs I use are:
Creating a personal brand was not a simple task. It takes time, is sluggish, and can be difficult to stomach at times. Even if you have a great communication strategy, getting negative online feedback will knock you down, and you can not feel like being the brand you’ve built at times.
I’ve taken the time to illustrate a few things to think about when branding yourself to help you develop your self-brand quickly.
Creating Social Media Profiles for your professional business account
Set up your social media profiles correctly to ensure that your brand is consistent across platforms.
1. Ensure That All Of Your Social Media Accounts Are Up To Date.
Determine which social media account(s) you will concentrate on, and delete any old accounts you no longer use. Ensuring that all your information is accurate and completed for the Social Media platforms, in this instance, it is LinkedIn as you are Job Searching.
This will assist you in increasing traffic to the networks where you want to showcase your work. It can also remove any potentially “questionable” content from years past that does not enhance your professional image.
2. Determine Your Area of Expertise
Everyone is an expert at something. Whether it’s content marketing or knowing everything, there is to know about your favourite TV show. Is it time to branch out a little more? What kind of content have you created that has gotten the most attention from your followers? Is it possible to replicate this with other similar content? The more original and engaging content you create on your chosen topic of expertise, the more your followers will regard you as a thought leader in your field.
3. Use Apps to Make Posting Easier
Forgotten passwords, hectic day jobs, and content creation; maintaining an online presence can be time-consuming; however, numerous social media apps are available to help.
I use Buffer (for Free), but Hootsuite and Sprout also allow you to cross-post and connect to your social media networks and schedule posts across multiple networks. These applications are compatible with most major social media networks, including Twitter, LinkedIn, and Facebook.
4. Distribute Content Regularly.
The more you posted on social media in the early days, the more engagement you could generate. When I started, I was not aware of the resultant effect of posting fatigue and annoyance. I don’t want to be desperate, and I am always improving my communication with my followers.
For individuals using LinkedIn Job Search, my recommendation is to post 3-5 times per week at the most. However, I recommend planning and posting for businesses 7 days a week – you want to always be at the front of your customers’ minds.
A once-weekly Twitter post or a monthly Instagram photo will not accomplish much if anything. So rather than posting sporadically to a half-dozen social networks, start by focusing on two or three social networks and aim to be active on them.”
It is okay not to post every day. All social media platforms will provide you with information associated with your posts. I am always looking for patterns. Having trouble finding content to share. You want to learn my secrets about what I do. I use Google Trends, subscribe to Google Alerts, or trend on Twitter with a hashtag, using news aggregator sites like Flipboard. It is simple to curate the available information specifically for your Industry and Audience.
5. Produce and Curate Interesting Content
Reposting (or curating) other people’s content is always a good idea. You should also share content that you have written yourself to demonstrate your expertise in your industry. This type of content demonstrates that you are up to date on the latest industry trends and how they are changing.
Creating engaging content necessitates a new perspective on the types of updates you share with your network. Don’t be afraid to brag about your own accomplishments or to include interesting stories – this allows you to bring stories on your hobbies, travel, lifestyle into your strategy.
This is why it is called social media, which is about people, first and foremost, building relationships and trust. Sharing some of this information gives your audience a sense of who you are and what you stand for
Most Brands now love for staff to talk about their latest products or innovations on social media. Make sure you read your company’s social media policy first. Many companies encourage their employees to share their content, but others are very strict about employees advocating for their brand. HR in your company should have information readily available for you to use.
6. Upload Your Contacts – Who Knows Who They Know
By importing your email contacts from Gmail or Outlook, as well as phonebook contacts, into your social networks to see how many connections you’re missing. Linkedin, Instagram, Facebook, and Twitter allow you to import a limited number of contacts for free.
Your professional reputation is reflected in your personal brand.
7. Stay Positive In All Interactions
You now understand some of the things you should be doing on social media to create a reputation for yourself. But do you also know what you should dodge when you want to maintain that positive impression? Consider your social media interactions and content creation to be a part of your professional resume and reflect your professional attitude and overall personality. Avoid inflammatory religious or racial remarks, and exercise caution when making political comments that others may find offensive.
You have the option of creating two social media accounts: a private one and a professional one. Keeping your personal Social Media pages for close friends and family to access, and use your professional accounts to make new connections and find new job opportunities.
8. Locate and Join Groups On Social Media
LinkedIn provides thousands of opportunities to join groups centred on your industry. Using the search bar on LinkedIn to find groups related to your specific area of expertise and then share your insights and build authority around your personal brand. Remember that industry groups may be overcrowded with your competitors, so smaller, topic-based groups may be more effective in reaching your target audience.
– Set goals for yourself and motivate yourself.
– Encourage you to achieve your objectives.
– Maintain your accountability
– Gather ideas
– Gather feedback
– Gain self-assurance
– Improve your abilities
– Examine your knowledge
– Improve your leadership abilities
– Assist others
– Make a difference.
– Make new friends
– Look for new opportunities.
Once you’ve joined your prefered social media groups, don’t be afraid to jump into discussions and contribute your unique perspectives. It can be difficult to remember that this is what social media is all about at times. You can be brave online. It is easier to start a conversation that is awkward in real life. Joining a group and not participating won’t allow you to experience any of the benefits mentioned above. Showing that you are responsive, on the other hand, will help you build your personal brand in larger communities outside of your own.
9. Maintain Consistency in Your Brand’s Voice, Image, and Tone
You’ve probably figured out that adhering to your defined persona is critical. For example, if a popular political commentator abruptly and dramatically switched parties, they would undoubtedly lose many fans overnight. Therefore, it would be best to be consistent in your ideas and present them to be memorable and trustworthy.
I personally took some time to find the tone of voice that works best for your brand, but you can use personal branding guides to find the best fit for you. It is not as simple as saying, “I want to be funny,” because you must further develop your ideas to support your approach.
Following your brand guidelines can assist you in controlling people’s perceptions. If one of your profiles appears with content or images that do not match your brand’s voice, you risk tarnishing an otherwise flawless reputation.
10. Investigate Influencers
Connecting with other Industry professionals and collaborating with these influencers is a great way to spread the word about your brand, but it takes time. Invest time in building relationships with influencers within their circles. Over time they will start to regard you as an expert.
LinkedIn job search and several influencer marketing tools are excellent places to find and engage with other experts in your industry. Once you’ve identified the top influencers in your area, examine their networks, posting habits, and content to see where you can improve.
If you want to increase your customer volume and improve your personal brand, you must have a website that promotes your work. Your Personal portfolio is consistent and must be maintained throughout your career. You can easily display samples of your work, information about yourself, previously completed projects, and better explain why they should use your services for their benefit.
The exciting part is that you don’t have to be a graphic designer to create a visually appealing personal portfolio. Furthermore, it assists you in obtaining more projects and achieving success in your job or business. For those freelancers or individuals who own affiliate businesses, MLM business looking for the best opportunities, a spectacular personal portfolio website that can highlight your skills and achievements and make your presence noticed is essential. If you don’t know where to begin, you’ve come to the right place.
When selecting a website design, I tend to gravitate to a minimalistic approach. I always consider the user who is looking at it. Therefore, your personal portfolio must be concise and easy to understand. And, if you’re more interested in design than development, keeping this thing intact becomes even more important.
There are numerous pre-made portfolio templates available on the internet. Some are free, while others are paid. You must select the one that best represents your portfolio. Choose a template that best represents your company and skills to the intended clients. As a result, outline your requirements first, and then look for them. If you are undecided about a portfolio design, you can consult with our WordPress developer to make an informed decision. I wrote an easy to follow EBook for Download if you wish to buy me a cup of coffee.
We like it because this single-page personal portfolio website is an excellent aggregator! It is super simple to set up; LinkedIn and blogs are located in the relevant areas.
Once you’ve decided on a portfolio design, it’s time to fill it with your personal information. It is critical to establish a strong online presence. So, please feel free to share your story and experiences. Include only relevant and personable information when creating a personal portfolio. Allow your personality to shine. Obtaining clients related to your skills and abilities is a significant step towards establishing your customer base.
Showing off your stories is the best way to make yourself transparent to clients. Your previous work determines your future success. In addition, it demonstrates how well you will deal with potential clients. So, sell yourself, show off your best work, define your path to success, tell them about your key strengths, and so on. The following are some of the questions that will help you determine what can and cannot be added:
Will the clients who paid for the projects include you in their portfolio?
Make certain that your portfolio is centred on your target clients. You must understand what your target audience wants to see and how you are ideal for them. To put it another way, make your personality known to everyone. As your personal portfolio, I would prefer you to tell me story stories over data or information. As a result, telling stories will increase client engagement on your website.
Businesses today seek experienced, professional, punctual, and multi-tasking individuals to work on their projects. So, to attract clients’ attention and win projects, emphasise your key skills. Having more skills is only beneficial if they are used correctly (on the work you want). The skills could include those you learned from online tutorials, any certifications you obtain, and all of your abilities. Showcasing your new skills that are relevant to that dream job.
Today’s businessmen are more astute and astute. Whatever you say, they will not believe it. The eye-catching details and captivating profile will not work. However, attaching work samples to your personal portfolio may persuade them. Text, audio, PDF, or video samples are all acceptable. This will demonstrate your skills to clients and let them know whether you are a good fit for their projects.
Case studies are another way to highlight your work. Integrating it will demonstrate to clients how you work, think, and solve problems. I am not a Graphic Design expert, but I can incorporate case studies into my work portfolio.
After you’ve curated your best work and wowed the audience with your presentation skills, ensure you’ve included your contact information. If you do not, the visitors will go to someone else. Add the contacts as soon as possible to make it easier for clients to contact you. Include your email addresses, social media links, and phone number as well. The personal portfolio reflects that you are available and willing to work on new projects.
Ensure that your personal portfolio web page is easy to navigate. Look at colours, simple or easy navigation, and use blocks in your page design for symmetry. Streamlining and simplifying the menu items, combining the pages, and making the navigation style simple so clients can move from one page to another and get the information they need.
Don’t forget about testimonials, especially if you work as a freelancer. If you don’t have any testimonials, you can start now. Initially, ask one or two clients and include a testimonial. Later on, you can improve them. Essentially, a client’s testimonial is feedback provided by them after using specific products/services. Please include them in your personal portfolio, and new clients will come to you. Testimonials can lead you to more business opportunities. It creates a dependable network of followers who have taken notice of your work. This process results in the addition of new avenues for collaboration.
Your critics will become your true friends, as the saying goes. I always encourage potential clients to review your personal portfolio based on specific criteria, such as the speed with which the requested services are acquired, professionalism, satisfaction level, quality of the presented services, and so on. You can make further improvements based on negative/positive feedback. It allows you to obtain more projects from clients and customers.
Did you know LinkedIn has a platform for long-form publishing (or blogging)? Reaping the benefits of having your own blog while avoiding almost all headaches by using LinkedIn. All you need to do is:
Building your personal portfolio with articles on LinkedIn will be similar to running your own blog… demonstrating your subject matter expertise and thought leadership, as well as communicating your personality and good-fit qualities for the employers you’re targeting.
Your Professional LinkedIn articles will also draw people to your LinkedIn profile and keep you top-of-mind with your LinkedIn Job Search HR because they are also on LinkedIn. Your network is notified whenever you publish a new article. It will appear on their feed.
Your most recent articles will appear near the top of your profile. You can also Pin up to Five Articles on your Profile on LinkedIn, causing:
I know that most LinkedIn users are unaware of the article’s capability on LinkedIn and do not know how to use it.
Go to your “Home” section on 2021 LinkedIn User Interface and look for “Write an article”, where it says to create a “post”. Opening a blank page for you to begin writing.
I recommend that you write the content in word or another word processing programme so that you can thoroughly proofread it before clicking “Publish.” Use the Spell Check feature sparingly. Proofread the content manually several times as well.
1. Aside from finding the time to write, most people struggle with coming up with topics to write about. So here’s a good place to begin:
Your LinkedIn profile should contain many keywords and phrases related to the types of jobs you’re looking for. These are typically your hard skills or areas of expertise. These keywords should appear in your profile’s Professional Headline, Summary section, Skills section, Experience section, and throughout the content.
2. Before publishing your first article, make sure your profile has a photo and a professional headline optimised with relevant keywords for SEO. People will see these at the top of your Pulse articles and will be enticed to visit your profile.
3. Include images or videos that are relevant to your posts. Pixabay is a good free image resource, but there are many others.
4. Include links in your posts to other Pulse posts or other online sources.
5. Create a brief personal biography of one or two paragraphs to go at the end of each of your posts.
6. When you’re about to publish a post, LinkedIn asks you to include a brief description of it. Make sure to include hashtags (#) next to any relevant keywords in the blurb.
7. Try to publish a new Long Form Article once or twice a month, or more frequently if possible. Publish your posts Monday through Friday, when the majority of LinkedIn users are online. According to experts, the best days are Tuesday, Wednesday, and Thursday.
8. With this caveat, respond to everyone who leaves a comment on your post. Also, respond to snarky or negative comments that add nothing to the discussion.
Too many people are unfocused, attempting to be “everything to everyone when it comes to press and coverage. Decide on and stick to your key message.
Her personal brand has undergone a dramatic transformation—from working actress to respected tech entrepreneur—, and she has handled this transition by focusing on only one message at a time. Keeping your message focused on your target demographic will make it much easier to create content around your personal brand while allowing others to define you.
Your Personal Portfolio or Personal brands that are very specific and focus on communities that I target with my large-scale clients are the most effective.
To become memorable within a targeted community, keep your message and content consistent with one niche topic. The more focused and narrow your brand, the easier it is for people to remember who you are. And when the time comes to hire a speaker or a new employee, your honed-in brand will be what they recall.
Being genuine and authentic is a simple way to have an original personal brand. People can see right through a deceptive act.” The more obvious a brand is a knockoff, the more the audience will point it out to the perpetrator. After I began engaging with her audience more meaningfully on Twitter, my personal brand experienced tremendous growth.
Should You Put Your LinkedIn URL on a Resume? Personal Branding Strategy, of course, and don’t forget to include your Professional Portfolio link also. Your well-designed personal portfolio makes you stand out from the competitors and boost your business chances exceptionally. You can easily build a strong personal portfolio. It will undoubtedly boost your job reputation, and you will gain more clients as a result. You will evolve both personally and professionally in this manner. I hope you enjoyed this post. If you have any suggestions to improve this, please leave your comments and questions in the section below. Thank you for taking the time to read this!!
Yes, in today’s hiring environment, including a link to your LinkedIn profile in the contact information section of your resume is required. If your LinkedIn profile cannot be found, up to 40% of employers may not consider interviewing you at all. So don’t give them an excuse not to meet you. Your LinkedIn profile can be used to supplement your resume and provide additional information.
LinkedIn has become a requirement for serious professionals who understand the importance of personal branding.
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