The Importance of Google Voice Search – For Brands

Digital MarketingVoice Search Optimization - The Best Ways To Optimise Your Site

The Importance of Voice Search Google - For Brands Digital Marketing
The Importance of Voice Search Google - For Brands Digital Marketing

Google Voice Search is becoming more intelligent than ever before. However, few individuals type how they speak, especially when searching queries. Therefore, one of the most essential subjects in the search industry is voice search, which began as a concept.

When you type, you use a kind of stilted shorthand, so you might type “weather Perth” into your search field. Search engines have updated their algorithms in response to google voice search, which has transformed the way consumers search for information.

When you talk, you are more likely to ask the entire question, “How is the weather in Perth?”

This pattern also applies to voice recognition question searches. The length of “regular” keywords increases longer and longer as more people search with voice. So don’t be scared to optimise your content around long-tail keywords, such as: For the record: An entire page should not be optimised around highly long phrases.

The Importance of Voice Search Google - For Brands Digital Marketing

Table of Contents - Voice Search Optimization - The Best Ways To Optimise Your Site

The Importance of Voice Search Google - For Brands

As programmes like Google Now, Siri, and Cortana gain popularity and their programming grows more advanced, it’s becoming increasingly important that search engines learn to read natural language.

AI is assisting Google voice search in becoming capable of understanding and responding to: It was predicted that the global voice recognition market would rise from $10 billion in 2020 to $27.16 billion in 2026. From 2021 to 2026, the CAGR is expected to be 16.8%. Statista

In an online search, a Google Voice Search revolution is taking place. Previously, Internet users would simply type their prefered search word into a search engine’s search bar. Keywords are another name for search terms.

Voice Search Statistics in General

1. According to ComScore, voice searches will account for 50% of all searches by 2020. (Is it even a voice search post if you don’t start with this statistic?)

2. According to Gartner, around 30% of all searches actions will be conducted without using a screen by 2020.

3. According to OC&C Strategy Consultants, 13 per cent of all households in the United States possessed a smart speaker in 2017. By 2022, this percentage is predicted to rise to 55%. 

Usage Voice Search Statistics

4. According to Google, 52 per cent of Americans keep voice-activated devices in their living rooms. 25% keep them in their bedrooms, while 22% keep them in their kitchens.

5. According to eMarketer, 35.6 million Americans used a voice-activated assistant device and voice search apps at least once a month in 2017, a 128.9 per cent rise year over year.6.

6. According to CTA, one in every four shoppers actions utilised voice assistants during the 2017 Christmas season ( e-commerce site search )

7. Voice search statistics according to Google, 72 per cent of consumers who own voice-activated speakers utilise them as part of their regular routine.

The number mentioned above shows that mobile is crucial to voice search statistics; mobile is an essential part of the search industry.

google Voice Search

How Digital Marketing Affects Consumer Behaviour.

Things have evolved, and people are now adopting google voice search (VS) to discover various goods and services online. It is a pattern that does not seem to be abating anytime soon. Indeed, it is predicted that by 2020, up to 50% of all Internet searches will be conducted via voice search (VS), and up to 30% of all website sessions will be conducted without using a computer.

You’re still wondering how all of this is possible. This type of search, it turns out, allows users to access the Internet without having to click through websites and webpages on both handheld devices app and desktop computers.

When it comes to this lofty, ambitious aim, Google has taken several daring moves over the past decade. One exciting advancement has been in voice search and natural language processing technology.

What is explicitly VS, how does it affect SEO, and how can your website or blog optimise VS? This post will show you the information you need to understand the VS revolution and its importance, with volume keyword.

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The Impact of Another Person's Voice

I’ve seen how the virus has revolutionised how we shop, connect, and interact with one another in the last year. We’ve been relying on home deliveries for our basic needs, and we communicate at work through Zoom.

We want to hear voices now more than ever before. When we don’t hear other people’s voices, we start to feel isolated. The soothing voice of a loved one is more beneficial than anything else on earth.

The way we shop. E-commerce and online shopping are on the rise. But, to add meaning and humanity to our products and services, we need to find innovative ways to incorporate voice into our everyday operations.

Why You Should Optimise For Google Voice Search Right Now To Stay Ahead Of Your Competitors

“What’s the difference between voice searches and web searches?” you may wonder. There are a few important distinctions, the most noticeable of which is the length of the keywords used. 

For example, Web searches are typically shorter and more incomplete — “printing services Chicago,” for example. 

More long-tail keywords are used in voice search optimisation because people prefer to communicate with their smart speakers like a human assistant. As a result, common terms in these kinds of searches include:

 

• “OK, Google, where can I get delicious barbeque near me?”

• “Alexa, what is the closing time of the nearest public pool?”

• “Alexa, tell me where the nearest gas station is.” 

• “OK, Google, locate a low-cost printing provider near me.”

You can help your business rank higher in google voice searches by directing your SEO strategy towards long-tail keywords and providing clear answers to these types of questions on your brand’s website and social media pages. First, however, you must ensure that your company is voice-optimised across all social media platforms and search engines. Because voice searches are typically driven by partnerships or platforms linked to smart speakers.

For example, Amazon’s Alexa collaborates with Yelp, which means that voice searches on an Alexa device may yield more results from a business’s Yelp page. Meanwhile, Cortana, Microsoft’s voice search tool, is powered by Microsoft Bing. Google Maps can be used to find answers, and Siri can use Apple Maps.

When it comes to google voice search, location becomes even more critical. Because many voice search queries include phrases like “near me” or “close by,” smart speakers perform location-based searches of companies near the user rather than repeating their precise search on the web. 

This means that businesses who want to optimise for local search must first claim and use Google My Business and Yelp. In addition, companies may improve their online presence by using LocalBusiness schema markup into their SEO plan to guarantee they’re doing everything possible to keep their business at the top of local search rankings.

One similarity between voice search and web search is mobile devices. Mobile devices accounted for 59 per cent of all organic search traffic in the United States in the second quarter of 2019, according to Statista.

Voice searches performed on mobile devices look catching up: Voice searches account for 20% of all mobile queries. This means that firms must optimise their SEO for mobile searches and mobile voice searches if they want to score highly on both fronts.

A straightforward method to accomplish this is to reduce the time it takes for your website to load. Google began considering page speed as an essential element in mobile search rankings in 2018. If your website takes 10 or 15 seconds to load on a mobile device, you can drastically enhance your mobile search rankings by reducing the loading time to three seconds.

After you’ve made all of these adjustments to your website and SEO strategy, you must test the effects for yourself. 

To see if your new voice search approach is paying off, conduct queries relating to your business on mobile voice search and on all of the popular intelligent speakers available – Alexa, Google Home, Cortana, and so on. 

If you observe that your competitors are frequently offered as the main result or among the top results in mobile searches, investigate their online presence to discover what they are doing differently to rank better. 

Compare the number of results provided by each smart speaker and mobile device. Again, it’s possible that you’re being outperformed by a competitor in narrower search results.

 

What is the best way to optimise material for voice search SEO?

  • Optimising Long Tail Key Words ( voice search applications )

Find out what questions people have concerning your keywords or phrases. When utilising Google or Alexa voice search, most individuals ask more natural inquiries, rather than just typing keywords or phrases onto a keyboard or form and pushing search. Learning to recognise voice commands for keywords is referred to a natural language processing.

Use platforms like Quora to see what questions are being asked and how they are being posed. Google search also includes a feature called “People Also Ask.” Work on incorporating these questions and answers into your material next.

Optimising your website for “dry skin moisturiser” is preferable to “high-end moisturisers” because it’s a significantly higher volume keyword with the natural language processing technology ( NLP).

Google voice search

What is the best way to optimise material for voice search SEO?

  • Convert Queries into Questions For Voice Search SEO

 

Instead of “burger,” try anything that a voice search user would say, such as “Where can I locate a burger near me?” Increasing the chance that your website will address questions from guests.

 

  • Optimising Your Content For Voice Search SEO

 

Your Branding content must be related and useful for voice searchers.

The most important metric is to avoid generating content packed with information. For example, “burger” should not be “burgers,” “best burgers,” and a slew of other keywords thrown on top.

 

  • Mobile Web Design For SEO Voice Search

 

Mobile is the next best thing because there are no design standards for SEO voice search with advanced natural language processing technology.

You want to ensure that your content is accessible on a mobile device. It is also common to utilise the same information for voice.

Businesses should use Google’s free tool to ensure their website is mobile-friendly.

 

  • Inspire Your Audience With Persona-Centered Content

 

When optimising SEO voice search, brevity, context, and relevancy are vital.

Instead of only focusing on keywords and anchor text, you’ll want to make sure that:

Helpful information for the most often asked questions for Voice Search SEO.

Providing straightforward and succinct answers to simple inquiries.

  • Answering your visitors’ most often asked concerns and alleviating their pain points by creating high-quality, relevant content.

 

The following is a tried-and-true method that many websites have already implemented:

The headline of your content or webpage should raise a frequent question.

Immediately behind the headline, provide a succinct answer or definition.

The rest of the page can be used to further depth on the subject.

The important thing about this method is that it appeals to Google’s ranking algorithm because of the rich, robust content.

It’s also possible that the short and sweet information at the top of the page will be used as a featured snippet for voice search google.

 

  • Optimise Your Google Business Profile

 

According to Baxi, most voice searches are for local businesses—for example, those who want to know where the nearest gym or food court is.

Local businesses with an updated Google My Business page that includes their name, hours of operation, street location, and other pertinent information will see an improvement in search ranking and traffic.

Improve the visibility of your local business listings. Use location identifiers in all of your on-page techniques. 

People search for and ask about sites near them, relying on their local knowledge. So use as many local business listings as you can locate, focusing on Google My Business.

 

  • Increasing the Use of Conversational Language

 

Brands that optimise for voice search google should make their content conversational.

 

  • Snippet Optimisation for the Future ( Google Search )

 

A Google snippet is the box that shows immediately beneath the search field. Snippet boxes contain quick-hit information gathered from a related website—for example if you Google the top 15 burger places in Chicago, the Google snippets box will most likely include a numbered list.

By optimising for specific searches, brands can cater to these snippet boxes. According to STAT Search Analytics, 70% of Google snippets do not come from the first organic result, implying that becoming a snippet is achievable without dominating SEO rankings.

Search tools (many of which are free) can now assist in generating more popular and relevant keyword phrases to target.

 

  • Use Speakable Schema Markup. 

 

Using the Speakable schema markup, you may tell voice search technology and voice assistants what you want the information on that page to say.

This should not be used on the complete material or piece but only on the most important sections. It should also be a few sentences long and take no longer than 30 seconds to read. 

Think of bite-sized chunks. For example, what your voice assistant would say in response to an enquiry.

 

  • Make Your Experience More Local

 

“Use marketing KPIs to ensure you’re focusing on the proper region,” Baxi advises.

Baxi recommends that businesses improve for local search by doing the following:

Include information about their location in the text and metadata.

Make location-specific pages that include more than simply a footer address.

Use alt-text tags to include images that are specific to your location.

Add the name of the geographic area to photos and videos.

Provide a transcript of videos and audio describing a specific area to improve the website’s accessibility.

 

  • Don’t forget about Bing Voice Search.

 

Alexa-enabled devices account for 68 per cent of all in-home speakers in the United States. In addition, Alexa’s search results are generated by Bing rather than Google. 

Ensuring that your SEO strategy considers this. Through Alexa, specific keywords and topics will face less competition. This is because there is currently less search volume on Bing. If you sell things on Amazon, optimising for Bing should be your top focus because the retail results will prioritise Amazon for product purchases.

 

Why Voice Search Google Is So Important For Brands Digital Marketing Strategy.

 

Google Search engines are shifting away from keywords and natural language dialogue to provide more concise answers. Our voice is having an unforeseen impact on this. VS is expected to be the next big thing in e-commerce.

So this is where “Search” is going, and we need to think about refining our SEO for the next wave of searches. 

As any digital marketer is aware, google search is continuously developing, and this new era of local and voice-focused google search is once again transforming business marketing. 

Both large and small organisations must modify their digital marketing activities for voice search optimisation now rather than later. 

In today’s digital marketing world, you must compete with your competition and attract new customers by optimising each of your pages for local search, mobile search, and voice search. As a result, voice search has become a popular means of searching the Internet, particularly among younger generations.

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