- Step 1 – Recognising that your Brands social selling technique has two components.
Understanding that both outbound prospecting and inbound marketing is beneficial for executing a successful social selling strategy in your Business.
Both of these phrases might be certainly familiar to you, but in the context of social selling, we shall describe them as follows.
Outbound Prospecting: According to Kurt Shaver, Chief Sales Officer and Co-Founder of Vengreso, every social selling story has two sides.
The first step is to gather intelligence and learn as much as possible about your consumer base, which is referred to as ‘outbound prospecting.’
- Step 2 – refers to as ‘inbound marketing,’
Which is the act of establishing a pipeline of leads through content. Most sales teams are already learning about their consumer bases through sites like LinkedIn and Twitter.
The difficult element, however, is the process of developing an inbound marketing system.
This is because the process of discovering, curating, and sharing content can take up a large portion of a person’s day. Sales leaders who are quota-driven will likely struggle to reconcile their short-term and long-term objectives.
- Step 3 You must rethink the aims of your sales organisation.
While Social Selling is advantageous in closing more deals, the process is far more complex. As a result, it is critical for CEOs, team leaders, and managers to clearly define team goals and company-wide goals.
I am not bat shoot crazy to imply that social selling involves more than just closing deals because of brand awareness and revenue. Growth is also necessary.
Effect of keeping track of the following:
- How many meetings have been scheduled?
- The participation and responses
- How social selling Brands expanding their reach
Revenue and closing transactions are extremely valuable, but having more conversations, getting prospects involved with the content and assets, trust will boost the overall Business score.
These objectives should be equally vital because focusing on just one area would leave you missing the broad picture of your social marketing strategy.
- Step 4 Invest in team training.
Before launching a social selling programme in your company’s many departments, everyone must understand the overarching strategy.
Social selling has become an extremely valued piece strategy for organisations to embrace in recent years, although it is still relatively new to most employees.
Even though your company’s aims and vision for the social selling programme are well stated, you do not want to open the doors to everyone who lacks formal education.
If your employees are unsure about the significance of your social selling strategy, they are entering the situation blindly and without a complete grasp of the value, they may give.
Even if most of the individuals involved understand it, each company’s programme will have a unique twist that will necessitate some training.
Before investing in a social selling programme, you should build the foundation to educate your staff via guidelines, internal blog posts, webinars, and even training sessions.
A trusted social selling partner or consultant can also assist you in developing your team education blueprint.
- Step 5 Choose the best tools to help your business flourish.
A successful social selling plan might be time-consuming, but the time and effort will be well worth it once the results begin to appear in your favour.
The problem is that many employees who will (and should) participate are preoccupied with their own daily activities and have little time.
While sales teams will be the prime candidates for social selling, other employees and departments must also be included.
According to a Nielsen survey, 83 per cent of people trust recommendations from friends and family, which is why firms should incorporate other employees in the programme.
Employees do not have time to comb through email distribution lists and share everything that your team publishes, no matter how much they want to establish their personal brands and reputations as thought leaders. Your team members, on the other hand, desire to be involved.
This is a recurring issue for social media and community administrators. That is why social selling software systems such as EveryoneSocial exist.
Now that you have an outlet that can manage all your social selling programme will need in one spot, your team is more equipped. Time is saved, and employees are encouraged to become more involved and are willing, active participants.
However, a few programmes can help you improve your social selling outcomes, such as Owler and Klout, to name a few.
Your social selling initiatives should strive to make it as simple as possible for your staff to discover, share, and engage with exceptional content.