- Sharing Your Personal Story
Forget about the media we’ve grown accustomed to seeing on social media. Instead, be yourself as a professional, and you will connect with your audience more effectively.
- Finding Trends Using Social Media Listening
Investigate the types of videos that have been successful, and then create your own video with your unique spin. This can assist you in gaining traction.
- Using hashtags connected to business
Look for hashtags that can assist you in locating a business audience. #makemoneyathome, for example, has more than 3.4 million views, #digitalmarketing has more than 125 million, and #SEO has more than 5 million.
Don’t use more than 30 hashtags in your videos. It’s ideal to limit yourself to a few hashtags that are relevant to the topic of the video you’re posting. Then, if the “For You” page receives enough interaction, your other videos will be seen.
Brands that provide services can use the powerful tutorials highlighting your Brand’s capabilities while demonstrating how to do something useful.
For example, using digital tools to manage your work, create helpful content highlighting discounts on products or services or display step-by-step walk-throughs that are basic enough for novices to follow.
Update your tutorials regularly (i.e., short and easy to understand). Consider using coloured text for easier comprehension and recall. Make use of comedy in your tutorials where appropriate.
- As a backdrop, use popular or featured Music.
TikTok’s social networking platform features popular trends. For example, choosing a famous song for your video can boost your chances of appearing on the “For You” page, which is great for highlighting your products and services to a catchy tune.
However, keep in mind that your video may have audio problems or be rejected if you use a song that isn’t in the TikTok music database.
I recommend avoiding copyrighted songs in your Social media marketing campaign videos, even if they are licenced for use on TikTok. Additionally, a loss of audio might see a drop in viewer engagement, as audio may not be available in some regions.
- Images with eye-catching thumbnails
Thumbnail photographs are important on TikTok because people are more likely to notice and engage with videos that include an eye-catching thumbnail image. Consider using bright colours and unusual movements, subtle product placements.
Before you begin filming, go through your thumbnail and include something visually appealing.