I read a very intriguing LinkedIn article on how people looking for work are not using social media as part of their personal branding strategy to get hired. So I wanted to become part of the conversation and share my experience over the last three years using social media to brand myself. What started as a 2000 word blog post has turned into this ambitious 100-page E-book – Personal Branding Strategy Guide
As I got stuck into this late at night, it grew and grew until it turned into an instead data-driven book. So I would love to share it with anyone out of university or not ready to retire to find a job. At the end of this article, I will provide a link for the first 200 people to download the book “Personal Branding Strategy” for a cuppa of coffee.
You are using your social network to establish your personal brand.
As this is a safe circle, for me to highlight to you that Facebook statuses that depict crazy nights with mates might turn off your future employers is universally recognised. A not too well-kept secret is that you can employ social media to construct a personal branding identity that increases your appeal factor to a recruiting manager?
One quick way to do precisely that is to build on what’s on your resume — you can post photos or summaries of campaigns you’ve worked on, give a brief bio of your talents or share articles that demonstrate you’re an industry expert.
Recent LinkedIn Report Reveals Career Seekers Are Not Promoting Their Own Cause: and here is what you can do to really get Noticed.
Finding a position during a global health epidemic is not an uncomplicated feat; however, believe it or not, there are special silver linings to the weird times we’re in.
A recent report by TopResume, the world’s largest resume-writing and career advice service, shows how the pandemic has altered which key factors recruiters worry more for a while evaluating work apps — and the past deal-breakers are no longer such a significant issue.
Perhaps the most notable news of all for me to discover is that: employment gaps don’t set off the bells as they once did. In TopResume’s study of 334 U.S. recruiters, recruiting managers, and HR practitioners from around the country, just 13 per cent said that long unemployment disparities remain a warning flag for a job-seeker’s resume.
Are Employer Fazed By Poor Job Experience?
But an impressive and exceptionally promising 87% replied that they were “unfazed by poor job experience.” More than ever, recruiters appear to be sympathetic to the rampant jobs and financial problems of late. They recognise that resuming gaps are not always representative of work ethic or unreliability. If it seems like a decent nominee has been out of work for a long time, it’s not really a deal-breaker anymore.
LinkedIn also published a poll of 2,000 U.S. workers, zeroing on the behaviour of professionals who have been displaced since the beginning of the pandemic.
LinkedIn’s report, reported by Andrew Seaman, senior editor of Job Quest and Employment at LinkedIn News, showed that people “have not been consistently networking when unemployed — even though most suggest it is important for an effective job hunt.
The absence of networking may be partially due to the misperception of the guilt and humiliation of missing a career, as the survey indicates that “84 per cent feel there is a stigma connected with becoming unemployed.”
Personal Branding Strategy Guide is an important read for individuals and businesses.
Should I Network As Part Of My Personal Branding Strategy?
According to the results, networking is seen as an inconvenient, awkward and humiliating necessity for the job hunting phase, as “less than half of survey respondents (42%) claim they have reached out to current contacts, and just 39% say they have asked individuals on their networks, such as acquaintances and former co-workers, to introduce others.”
When conventional ways of job searching have been diminished owing to an epidemic of the virus, such as getting a cup of coffee with colleagues, holding an in-person, casual conversation or hosting a face-to-face networking function, an online focus now is paramount. It was quite shocking to find that “about half of the survey respondents claimed they even wrote on social media regarding becoming unemployed or searching for a career.”
What If I Feel Uncomfortable Selling Myself?
Their reason for not using a personal brand strategy and selling themselves on social media is because they “don’t feel comfortable posting openly that they’re out of jobs.” Some respondents claimed they “feel too ashamed or humiliated,” some figured “it wouldn’t be useful.”
They might even suffer from impostor syndrome, have an ingrained prejudice against recruiters, or have self-confidence problems.
Almost half (46 per cent) of the people in the study claimed they were “leading to being out of work,” while 51 per cent said they were “avoiding a social gathering because of the way they sound regarding being out of work.” Sadly, “24 per cent said they were humiliated, 23 per cent felt uneasy, and 15 per cent felt ashamed” of being out of work.
“You have to be as committed to your personal branding as you are to your husband or wife.”
Can I Work On My Personal Branding Strategy Even Out Of Work?
The emotions of out-of-work respondents run contrary to discovering that “the overwhelming majority of HR (96 per cent) will recruit an applicant who was laid off because of Covid-19.”
When you’re downsized, it’s normal to experience a twinge of embarrassment and some shame — even if it’s not your fault. Individual personalities are associated with our employment and professions.
If you’re out of work, it is understood that you would lack confidence and a drop in your individual self worth in your reputation and rank. Now is the right time for you to spend time increasing your personal branding skills.
So, I recommend you do not keep the job change to yourselves. It’s perfectly natural to feel this way — temporarily. It would be best if you spent some time to grieve and to process what has happened. But then you have to pick up, dust yourself clean, and hed this call to action and start your personal branding online.
You are not alone – if you are in a position like this.
The Data Does Not Include Individuals Who Choose To Retire.
The Covid-19 pandemic has created confusion in the labour market. After the spread of the epidemic, more than 60 million Americans have filed for unemployment benefits. Unemployment has reached an all-time peak.
The real data could very likely be higher than the official government statistics since individuals who have stopped receiving benefits slip off the statistical radar. The data often neglects to include individuals who are not ready to retire because they have not been able to pursue meaningful jobs, others who are substantially under-employed in comparison to their experience, forced into the contract market (due to no other options) or, begrudgingly, took lower-end positions to get health care.
Learn how the pandemic has shifted hiring managers’ priorities so you can get hired faster.
Recruiters, human resources experts and recruiting managers recognise that this is an extraordinary moment.
They are more likely to know or have family members in a similar situation. However, career-seekers who have expressed their feelings of inadequacy – tied to be suddenly out of jobs – may have encountered or learned from friends who have been affected by the treatment by others in the work search.
In previous job markets, particularly when things were hot, corporate managers were still searching for applicants who were in-between roles.
Recruiters might grill the candidate, “Why did they pick you to fire, and not anyone else? “The logical implication was that there might have been something wrong with a person like they didn’t do their job well, that they couldn’t communicate along with anyone, or that there is a deep, dark mystery concerning your departure from the payroll.
No one should criticise you for being in the midst of a break from working when the job market is filled with job seekers. There is no shame in this at all. Any logical individual who knows about your situation would understand and most definitely tell related anecdotes about many people they meet who are going through the same thing.
With these insights, there’s no longer the reason to go solo trying to get through this time.
Open up to those you know to let them know you are seeking a new job. Let people know that you’re on the job market and what exactly you plan to do next. If no one realises that you’re looking for jobs, they’re not likely to reach out to you with possibilities. or job vacancies.
Think of the quest for a position as a community endeavour. Enlist as many individuals as you can think of, including relatives, colleagues, college alumni, past co-workers, corporate partners, children you grew up with, affiliates of organisations you belong to, and people you meet in different positions.
If they have no good leads, ask them gently if they might be able to direct you to someone they know who can bring you in front of the right person. Strategically align with people on LinkedIn, Facebook, Twitter, and Instagram to help create a mutually beneficial community.
These individuals should be future recruiting managers, human resources and talent management experts in organisations you may like to partner for. Find top-tier recruiters who are respected specialists in your area. Find colleagues at other businesses in the niche. This way, the right kinds of people can get to know you when they see your posts and hold you in mind as positions become open.
How Can I Start My Personal Branding Strategy?
The most straightforward to start branding yourself is to comment, retweet, compose posts and articles on LinkedIn. Content can be based on your area of experience since you have a lot of information to share.
- You should start slowly by loving and answering other people’s postings.
- Add profound and pioneering individuals of your industry with a lot of followers to your social media account.
- Get active in your online discussions and amplify your own voice. Bear in mind that the questions you address and your replies can greatly benefit your brand.
- It’s OK to talk about the feelings, struggles and pressure that you’re grappling with in your job quest. People are going to come to know you as a true human by sharing yourself honestly.
- Create videos if you want to move things to the next level. You can address topics that are important to your field. In addition to LinkedIn, pay attention to other social networking sites that apply to your career.
- Set a timetable to allow a consistent contribution. If you post just once in a while, you’re going to get lost. Posting content daily so people get to know you and get involved in what you have to tell next.
Personal Branding Strategy Guide is an important read for individuals and businesses.
You’re going to start creating a following by constantly selling yourself. People will feel like they know you and will certainly support you out with job leads.
Confidently reach out to recruiters and human resources managers in organisations that you want to work with. Get in contact with someone you know might give a lead. Now isn’t the moment to be shy.
And if you’re an introvert, speaking to someone willing to support you in easing into being more open online. If you are uncomfortable beginning a phone or video chat, please send an email or message them on social networking sites. The bad thing that could happen is they’re not going to get back to you. The biggest revelation is that you’re going to find an enjoyable new career with a great recommendation.
There are several remote video meetings for job-seekers to supplement the pre-Covid-19 in-person networking activities. Enter them, get involved and make yourself known. Creating another dimension of the network — you currently have. If you feel bold, ask someone who may help with your quest to make a short video call.
I acknowledge, even equipped with this guidance, that it might not seem so simple for you. Take baby steps and build from there. Your self-confidence will improve steadily. If you take charge of your search, you’ll feel way better about yourself. People are going to encounter your newfound enthusiasm. They’ll start exchanging career openings with you before you know it!
Should I Be Using My Unique Presence On Social Media For My Personal Branding Strategy?
Recruiters and recruiting managers can, of course, look at your resume — but they also want to examine supplementary web material, such as your LinkedIn profile and online resume. One recruiter informs Glassdoor that she wants to see attachments, project work, photographs, or posts, too.
Use your unique voice.
You are using the correct terms, more precisely. Applicant tracking systems will scan your resume to pursue keywords, then tossing away everything that doesn’t include them until human eyes can view the resume. How are you going to play this ATS Game and win?
It’s effortless. Go thoroughly through the job description for the job you’re applying for — then see if those terms match up against similar job listings. Phrases that repeat through several lists should really belong on your resume — preferably at the top, as well as in the scope of your resume.
That is why I have condensed what I do into a short, super easy to read book on using your social media presence as part of your personal branding strategy. I want to share it with anyone for the price of a cup of Aussie Coffee. If there is anything I can help you with “getting Hired.” please reach out to me.
A link to Gumroad – to download your copy of “Personal Brand Strategy.”