When artificial intelligence (AI), data-driven marketing (DDM), and voice search engine optimisation (VSEO) were first introduced, they seemed like far-fetched ideas that were on the verge of becoming ludicrous.
Today, there are many options available for marketers in data-driven marketing. This entails using a digital marketing plan using tools to drive traffic to your website from various online sources.
This allows you to see which marketing strategies and techniques work best for your customers and help you optimise your marketing efforts in real-time.
User-generated content (UGC) has become a cornerstone of modern marketing strategies. However, it’s essential to realise that there is no right way in doing UGC. What works for your industry might not work for another industry. a
Contrary to popular belief, digital marketing isn’t about one-dimensional messaging and images. Instead, it allows you to create an environment that fosters customer interaction and conversation.
Voice Search Engine Optimisation
Given the number of consumers who use voice-activated assistants, such as the Amazon Echo, Google Home, Apple’sApple’s Siri, and others, it is no surprise that people use their voice for search increases. But as voice search becomes increasingly ubiquitous, businesses need to get involved in taking advantage of this emerging market.
Voice search results can come directly from the device itself, as you are likely to hear your default “OK Google” wake-up phrase or from a third-party app you have installed. The more frequently your business is searchable by voice, the more it can gain a competitive edge.
Other savvy marketing strategies can be implemented with voice search, too. For example, many businesses advertise jobs online using only voice search.
Why is VSEO Important?
At its most basic, VSEO is the digital marketing strategy planning of aligning advertising, search, and other digital marketing initiatives, such as web analytics, with a business’s branding and other goals.
The good news? VSEO has come a long way in recent years. For example, instead of targeting customers based on their search history, companies can use search terms to promote a specific product or service to a particular customer segment.
The change has emphasised measurement, which also improves targeting accuracy.
According to Sprout Social, search terms serve as the best indicator of your company’s product or service popularity with potential customers. With so much competition in the digital marketing landscape, increasing your conversion rate is crucial.
In 2021 businesses have modified their digital marketing strategies by increasing voice search. Taking these numbers into account:
- By 2020, 50% of the searches will be performed by voice.
- By 2022, 55 per cent of all US homes will have an intelligent speaker.
- 72% of people with voice-activated speakers say their systems are used in their everyday routines
- Voice shopping will be jumping from $2 billion to $40 billion in 2022.
- The world’s intelligent speaker shipments increased nearly tripled from 9.36 million units to 26.1 million units between Q1 2018 and Q2 2019.
In total, in the future, people expect even more from voice search:
Also, voice searches play a significant role in providing all knowledge related to audio searches. On the other hand, the number of voice assistants like Alexa, Siri and Google has declined considerably, and AI has become much more intelligent.
As the Institute of Digital Marketing says:
Many brands now use voice search for their customers in their digital marketing strategies to efficiently deliver value-based content:
- Patron Tequila offers custom cocktail recipes to customers – Ask Patron.
- Pizza lovers can order from their sofa comfort without having to collect the telephone or order online – Domino’s Voice Ordering.
- Paypal users can contact Siri for money to send to friends, families or companies – Siri can send money.
- Nestlé has developed an ability to teach voice when you cook – Nestle Alexa What’s Cooking.
- Campbell’s Soup Co has the opportunity to make decisions and cook recipes for hungry customers.
Google Assistant has 2,000 “actions,” Alexa has 30,000 “skills,” which are functions to respond significantly to user commands and queries by these voice assistants:
Subsequently, more businesses will create audio content in hopes of brand recognition, but advertisements will probably go next. That means Alexa and a “word from her sponsor” will give you the answer to your question.
Therefore all voice technology, remember to write in a conversational tone, concentrate on snippets on Google, and think about keywords people talk about instead.
Optimising voice search is a fantastic way to raise brand awareness, but how will that turn into sales? In 2021, more companies will continue to harness this opportunity and experiment with innovative concepts to use intelligent speakers as a lucrative means of driving sales.
At present, Jetson is an early partner in the voice market field, which enables people to make purchases with their voice-enabled devices:
The secret to firms’ realisation is that voice search is not another means of forcing messages and sales. Instead, marketers need a new approach to customer engagement to be part of a more comprehensive brand experience, which is more connected.