2022 what trends are gaining traction in digital marketing?


2022 What Trends are gaining Traction in Digital Marketing?

Trends 2022
Trends 2022

Digital Marketing Strategy Plannings, which were outrageous and revolutionary, were ideas of artificial intelligence, marketing powered by data and optimising voice search engine optimisation (VSEO).

Today, for most company owners in 2021, these groundbreaking latest digital marketing trends are top priorities. And why would it not be? After all, if your business chooses to stay competitive in today’s online world, you should respond to the rapid power of digital marketing practices. For example, email marketing is becoming quickly both automated and personalised.

The digital marketing plan template you were relying on to drive your strategy may no longer be relevant, while whole new challenges have risen to the top of the agenda.

Trends 2022


As Brian Solis puts it: “To succeed in the business of the future, we have to become the very people we are trying to reach”. “The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution”, p.27, John Wiley & Sons

 Therefore you need not make mistakes: we live in a time where marketing technology is changing swiftly, and customer desires and behaviours are tricky to forecast. Digital Marketing Agencies and specialists can no longer adhere to the last decade’s biases and hope that educated guesses and old tactics will always succeed.

So, I wrote what I think are power digital marketing trends Businesses should focus on for 2022 to help you survive and succeed in this changing era.

Four per cent, which is similar to the average of the past few years: It is the ability of programmatic advertising to optimisation scale capacity that exceeds that of a human that makes it powerful, according to SmartyAds.

In most search-driven manual advertising campaigns (even those handled with professional tools), the term, time of day, and location are all taken into consideration.”

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Digital Marketing Trends - 2022 what trends are gaining traction in digital marketing?

Mobile Phone Users.

The smartphone market is now almost entirely owned by the North American and European markets.

Half of the world’s population now owns smartphones, compared to a mere 10% in the early 2000s. This shift has helped propel the mobile internet to record levels, as people worldwide are increasingly consuming media and engaging in online activities through their mobile phones.

According to Statista, mobile internet users will increase by 35% this year, up to 2.3 billion people.

The advent of 4G/LTE has revolutionised the mobile internet. 4G network provides faster speeds and better data coverage and connection. Consider these digital marketing trends while planning your approach for the new year.


Consequently, if you think social media activity/platforms are just for sending emojis to your friends, look at the following information by Statista:

Most popular global mobile apps

• 1.25 billion WeChat monthly users are active:

• 1.3 billion Facebook Messenger users per month

• WhatsApp has 2 billion active users Statista

The top 3 social networking applications, namely WhatsApp, Facebook Messenger and WeChat, are more combined than Facebook and YouTube users

These figures reveal the prevalence of social messages applications, and because people spend more time texting, it is wise to sell the goods and services of your business where your future customers hang.

Social Media channels can be helpful to deliver messages directly to consumers as they allow the user experience to be customised and add value. Moreover, people expect companies to be present on message apps.

To make it clear – these are the reasons why your brand uses messaging apps: Social Media Activity.

• Social Media Presence – contact cultivation

• Supplying data

• Content Marketing Social Media – Increased revenue

• Include individuals in events

• Regain your lost customers

• Assist and support assistance

Messenger Apps Dive Deeper Social Media Marketing

Digital Marketing Apps

Here are the key reasons why AI is used by organizations:

12 Digital Marketing Trends In 2021 you can't overlook
What is AI Marketing Trends 2022

Artificial Intelligence For Digital Marketing

When artificial intelligence (AI), data-driven marketing (DDM), and voice search engine optimisation (VSEO) were first introduced, they seemed like far-fetched ideas that were on the verge of becoming silly.

For the past decade, technology has been transforming into something that is increasingly more human-like – and with that shift came a shift in how we perceive and use technology. This is also reflected in the evolution of the digital marketing landscape.

Today, what has once been considered technologically limiting tools provide tremendous growth opportunities for brands.

It’s likely to be at the centre of global business and industry in the future – and it’s already taking over several essential duties.

These K5 Robots then relay this data back to their owners, such as Uber and Microsoft. Furthermore, it is reported that these K5 are working out to around $7 an hour in the same vein. That is to say, this is an economical rate, compared to a human security guard’s wage, health insurance and other costs.

A few years ago 2017, Gartner analysts projected that AI innovations would dominate almost all new goods and services in the future by 2020 – a projection seconded in 2019 by Harvard Business Review. 

Techgrabyte as follows: “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”

For example, here are the key reasons why companies adopt AI:

To clarify, AI will analyse user behaviour and search habits and use social media network data and blog posts to help marketers understand how their goods and services are discovered in consumers.

So in practice, chatbots are an exciting example of AI (more on that next). Hence, many companies like myself have developed a Facebook messenger bot to automate information by using natural language processing software to decode what clients want and respond as though they were real people:

So, the driving strength behind this is that a vast number of services will soon be run by artificial intelligence; hence I already see it deployed in areas of Digital Marketing Strategy Planning such as:


 • Basic communication

• Guidelines for goods

• Creation of content

• Customisation of email

• Purchases in e-commerce

AI Digital marketing Strategy Planning in 2022 will have the capabilities to reduce staffing costs and accelerate growth, thereby achieving a breakthrough over their competitors.

AI Dive Deeper - Digital Marketing Trends

12 Digital Marketing Trends In 2021 You Can’t Overlook


So, as a result, in 2021, chatbots will continue to play a vital role in digital marketing. This application based on AI uses instant messaging to talk with your customers or site guests in real-time, day or night.

Moreover, data strongly suggest the latest Digital marketing trends:

  • In 2019, consumers were twice as ready to engage with chatbots because they were “very helpful.” (Forbes)
  • When contacting brands, 82 per cent of consumers say rapid responses are meaningful. (B2C)
  • 74 per cent of users choose chatbots for simple questions. (PSFK)
  • By 2022, chatbots will save businesses over $8 billion.
  • LinkedIn, Starbucks, British Airways, and eBay confirmed chatbot use in 2020. (Biz Insider)
  • Conversational interfaces will conserve up to $11 billion yearly by 2023. (Biz Insider)


Therefore, many customers choose to communicate with chatbots because they respond 24/7, answer instantly, remember your whole shopping history accurately and never lose patience. In addition, the virtual assistants provide excellent customer service by fulfilling customer requirements and automating repeated tasks – which means you can concentrate on more important work.

Many brands are already using chatbot technology, like Lyft brand rideshare. You can ask for a ride from Lyft via chat ( Digital marketing Social Media Facebook messaging, and slack) or by voice (Amazon Echo), and your chatbot tells you about your driver’s current position:

Read More –

How to Build a Digital Marketing Funnel to Automate Sales Outreach


So, Digital marketing strategic planning truth becomes apparent with all of this chatter about chatbots: leading it to be more conversational. What consumers want, and so brands respond. Eighty-two per cent want an “immediate” response if consumers have a concern.

Conversational marketing allows the interaction between advertisers and consumers one-to-one in real-time.

This marketing strategy is now available through different networks than conventional methods, enabling brands to reach consumers on their terms: devices, platforms, and schedules serve customers the best.

In line with David Cancel, Drift founder and CEO:

“Buyers today hope to discover, earlier than later, what they are searching for. So as we plan for the future, it is more critical that organisations have the option of being able to connect through a wide range of platforms than ever.”

Ultimately, a feedback-oriented model that promotes more significant interaction and loyalty is the primary purpose of conversational marketing.

Conversation Marketing Dive Deeper – Digital Marketing Trends


You ought to personalise your digital marketing strategy if you want to stand out in 2022 – and that means tailored content, products, email marketing campaigns and more.

Find the following figures for individualisation:


• 63% of customers are deeply upset about generic bubbles

• 80% claim that if businesses provide customised digital marketing strategy experiences, they are more likely to do business with a company

• 90% say the appeal of customisation digital marketing is important

“Customised, email marketing campaigns based on behaviour are 3-fold better than batch and blast emails,” Kevin George from EmailMonks says.

For example, it’s hard to ignore Netflix and Amazon with their personalised services or movie titles if you want to research the impact of personalisation.

Here are several other businesses that use personalisation today successfully:


• EasyJet has launched an email campaign using the airline’s history of customer voyages to generate personal stories that indicate where they might want to go. As a result, EasyJet sent approximately 12.5 million unique emails with a click-through rate of 25 per cent higher than non-personalised ones.


• Cadbury has developed a custom video campaign that matches Dairy Milk’s taste with users based on their Facebook profile details, including the age, interest and location. The campaign produced a click rate of 65 per cent and a conversion rate of 33.6 per cent, which showed that personal touch works.


 Starbucks employs a mobile gamified app focused on data such as purchasing history and location to make its consumers personalisable and reward-friendly beverages as unique as possible, which has raised its profits to 2,56 billion $:

Digital Marketing Trends

Voice Search Engine Optimization

When artificial intelligence (AI), data-driven marketing (DDM), and voice search engine optimisation (VSEO) were first introduced, they seemed like far-fetched ideas that were on the verge of becoming ludicrous. 

Data-Driven Marketing

Today, there are many options available for marketers in data-driven marketing. This entails using a digital marketing plan using tools to drive traffic to your website from various online sources.

This allows you to see which marketing strategies and techniques work best for your customers and help you optimise your marketing efforts in real-time.

User-generated content (UGC) has become a cornerstone of modern marketing strategies. However, it’s essential to realise that there is no right way in doing UGC. What works for your industry might not work for another industry. a

Contrary to popular belief, digital marketing isn’t about one-dimensional messaging and images. Instead, it allows you to create an environment that fosters customer interaction and conversation.

Voice Search Engine Optimisation 

Given the number of consumers who use voice-activated assistants, such as the Amazon Echo, Google Home, Apple’sApple’s Siri, and others, it is no surprise that people use their voice for search increases. But as voice search becomes increasingly ubiquitous, businesses need to get involved in taking advantage of this emerging market.

Voice search results can come directly from the device itself, as you are likely to hear your default “OK Google” wake-up phrase or from a third-party app you have installed. The more frequently your business is searchable by voice, the more it can gain a competitive edge.

Other savvy marketing strategies can be implemented with voice search, too. For example, many businesses advertise jobs online using only voice search. 

Why is VSEO Important?


At its most basic, VSEO is the digital marketing strategy planning of aligning advertising, search, and other digital marketing initiatives, such as web analytics, with a business’s branding and other goals.

The good news? VSEO has come a long way in recent years. For example, instead of targeting customers based on their search history, companies can use search terms to promote a specific product or service to a particular customer segment.

The change has emphasised measurement, which also improves targeting accuracy.

 According to Sprout Social, search terms serve as the best indicator of your company’s product or service popularity with potential customers. With so much competition in the digital marketing landscape, increasing your conversion rate is crucial.

In 2021 businesses have modified their digital marketing strategies by increasing voice search. Taking these numbers into account:

  • By 2020, 50% of the searches will be performed by voice.
  • By 2022, 55 per cent of all US homes will have an intelligent speaker.
  • 72% of people with voice-activated speakers say their systems are used in their everyday routines
  • Voice shopping will be jumping from $2 billion to $40 billion in 2022.
  • The world’s intelligent speaker shipments increased nearly tripled from 9.36 million units to 26.1 million units between Q1 2018 and Q2 2019.

In total, in the future, people expect even more from voice search:

Also, voice searches play a significant role in providing all knowledge related to audio searches. On the other hand, the number of voice assistants like Alexa, Siri and Google has declined considerably, and AI has become much more intelligent. 

As the Institute of Digital Marketing says:

Many brands now use voice search for their customers in their digital marketing strategies to efficiently deliver value-based content:

Google Assistant has 2,000 “actions,” Alexa has 30,000 “skills,” which are functions to respond significantly to user commands and queries by these voice assistants:

Subsequently, more businesses will create audio content in hopes of brand recognition, but advertisements will probably go next. That means Alexa and a “word from her sponsor” will give you the answer to your question.

Therefore all voice technology, remember to write in a conversational tone, concentrate on snippets on Google, and think about keywords people talk about instead.

Optimising voice search is a fantastic way to raise brand awareness, but how will that turn into sales? In 2021, more companies will continue to harness this opportunity and experiment with innovative concepts to use intelligent speakers as a lucrative means of driving sales.

At present, Jetson is an early partner in the voice market field, which enables people to make purchases with their voice-enabled devices:

The secret to firms’ realisation is that voice search is not another means of forcing messages and sales. Instead, marketers need a new approach to customer engagement to be part of a more comprehensive brand experience, which is more connected.


It’s no wonder that marketers use the two together to increase opportunities for profits because e-commerce and the media are rising at unprecedented rates.

In March 2019, Instagram launched an Instagram checkout that enables users to finish shopping inside Instagram: Instagram.

E-commerce brands hope this decreases the likelihood that clients will avoid shopping when switching apps or signing in.

You heard now that Instagram loves to cover and that you thought the sharing photo app had declined with all the fuss. Only think again. Think again.

Social media for digital marketing is integral, and visual channels like Instagram are a gold channel for marketers. Better still, visual commerce is beginning to grow as more customers are prepared to purchase goods through their advertisements.

Instagram estimates that the app has 1 billion users, 90 per cent of which are already active shopping brands, many of whom visit those profiles every day. So what better strategy than using shoppable posts to harness this immense potential?

E-commerce can create and post interactive advertising to allow users to click and buy quickly. Instagram claims this will make it easier for marketers to meet potential clients since it will shorten the sales pipeline quickly, allowing users to get the immediate access they want.

How do you learn about new products? What sources do you trust.

TikTok Digital Marketing


Social media video marketing is one of the most important marketing trends in five to ten years. A video marketing strategy in 2022 must have the following numbers: Instagram Reels and TikTok ( Social Media Channels )

• 70% of customers say they shared a video of a brand

• 72% of organisations say that the conversion rate of their social media video marketing has increased

Video has increased website traffic for 86% of video marketers.

Video has helped 84% of Digital marketing agencies generate leads. 

• 65% of customers visit the site of the marketer, and 39% calls a seller when they watch a video

 Hence, video is by far the perfect way to learn about new products for our customers: In fact, the epidemic has put pressure on marketing budget reports, which means that marketers are seeking new, cost-effective ways to sell their products in 2022.

 Therefore you mustn’t only think of YouTube. Take a look at how TikTok and Reels have changed social media adoption.

In the wake of the pandemic, the relevance of social media as a means of raising awareness has shifted. Stats from Datareportal reveal the following:

  • In July 2021, 1.2 billion people used social media, up 520 million.
  • Every second, 1612 new members join.


If the video is on your website, it is 50X (50 times!) compared to text, which drives organic findings. There are many stats out there about marketing, but here are a few of the most interesting ones:


  • Content marketing has shifted from blogs and infographics to videos, overtaking them in popularity. It will be (HubSpot, 2020)
  • Videos for marketing purposes are most often promotional or brand-related. It will be (HubSpot, 2020)
  • Nearly eight in ten (87 per cent) of all video marketers say that video has enhanced their website traffic. In 2020 (Wyzowl, 2020)
  • More than 80% of video marketers say that their sales have been boosted by video. 2020 is the year of Wyzowl.
  • Get the video transcribed to have a video text edition for content posts.
  • Post transcripts for better rankings on your blog under an embedded YouTube video
  • Download the raw transcription video as Facebook subtitles (native Facebook videos get a much higher impression share and engagement than shared YouTube videos)
  • Transform the transcription into an individual blog post with a quick rewrite and the accompanying statistics and photos
  • Edit out the audio on its own and use it as a podcast.
  • Use the words “video” in subject lines to raise your open rates by 19% in your email marketing campaigns •


Here are some other patterns in video marketing, which are rapidly moving:


• Live video digital marketing is widespread in many companies that use it to perform interviews, product demonstrations, and background brand vision, such as office life, the manufacture of goods, company events, etc.

 1:1 is a video when corporations or advertisers produce customised video messages instead of calling or sending emails. Therefore it is simpler than ever with lower prices for movie equipment and mobile cameras of ever more outstanding quality.

• Video SEO. YouTube and other videos are displayed in servers, so video optimisation is becoming much more critical, and the definition, title and file name using text overlays and closed captions. See this guide for more information on YouTube SEO.

• Video content with 360 degrees. That is to say. It is a growing trend for interactive content. Just look for the circle symbol in the top left corner to begin sliding in, like this 360-to-one video of Hong Kong Airlines (To): The picture is shifting left or right while playing

Digital Marketing Trends- With Videos Dive Deeper

How to Use Live Video (Facebook & Instagram) to Grow Your Business

• 19 Ideas for a Facebook Live Video to Boost Brand Awareness

•How to Use Live Video to Dominate the Competition

• How to Master YouTube SEO, in 10 Easy Steps

• How to Hack YouTube SEO – 26 Tactics for Gaining Top Results



In other words, Influencer Marketing is a kind of word of mouth marketing that uses key leaders to expand your brand message to a larger marketplace.

Social Media Marketing: A total of 3.7 million brand-sponsored influencer posts were made on Instagram in 2018. Statista (2019)

• 63% of consumers agree that product views are far more relevant than brands.

• 58% of people in the past six months have purchased a new product because of a recommendation from an influencer

According to Tomoson data, influencer marketing outpaced organic search, sponsored search, and email marketing as the fastest-growing customer acquisition channel.

Hence, research indicates that 35 per cent of moms have more than conventional online videos, such as the one below:

Likewise, marketing with influencers isn’t just a trend: a mediakix report forecasts that advertising spending to influence marketing will hit 15 billion dollars by the year 2022:

Moreover, artificial intelligence may also impact influencer marketing. Every year, AI makes it easier and quicker for partners to find the correct influencers. It helps recognise those with improved commitment, fewer counterfeits and an increased opportunity to generate positive investment returns (ROI). Furthermore, artificial intelligence transforms influencer marketing: 

• ANN Image Recovery (Artificial Neural Networks) Image recognition

• Determination of NLP influencer results (Natural Language Processing)

• ANN predicting incentives

• Assess the effect of an influencer

• Flagging notes not meeting the criteria for disclosure;

• Deletion of spam

Digital Marketing Trends


Visual searches will carry the user experience to a whole new level: users can upload an image for search purposes and get more detailed results.

Through the Lens of PinterestPinterest did not surprise me to hop on the visual search vehicle. Lens, a visual search app, was created to allow users to take a picture of an object to find out where to purchase it online, look for similar products or display pinboards of similar items.

It transforms the camera of your phone into a search bar, as Marketing Land put it:

Pinterest’s Lens has recognised 2,5 billion home and fashion items ever since its beta release, inspired over 600 million searches of mobile apps and browser expansions from Pinterest, and saw a 140 per cent increase since its launch day. 

Pinterest has changed the features further:

Pincodes, a QR code application, have been introduced to help you find inspiration when shopping or flipping through your favourite magazines.

  • Lens Your Look has been released to get the cameras out of the planning phase. •
  • They have collaborated with Samsung to visually scan their newest smartphones and target consumers to search their catalogue using their products in the real world.
  • Pinterest Shop That Looks, a feature that allows users to buy products from Pinterest companies, is completely automated so that, for example, you can purchase jeans in a photo.
  • • They began a body of new resources to help merchants sell their goods, including catalogues, that can be uploaded and turned into shoppable pins in their product catalogue.

Make sure you optimise your visual search because the top search categories for lenses (not surprisingly) are:

• Fashion

• Home Decorating

• Art

• Dinning

• Products

• Pets

• The outfits are available.

• Beauty

• Vehicles

• Travelling

  • Google Lens

Pinterest is not the only visual search. Google Lens is a Google Visual Search Engine that uses a camera app to identify items and landmarks. What can you do if you take a picture of the following articles?

• Home goods and clothing: Find and place to buy similar products.

• Barcodes: To find product information using a barcode, for example, where to buy a product.

• Business card: Save your telephone or contact address.

• Book: Read reviews and obtain an overview.

• Billboard or event flyer: add the event to your schedule.

• Location or construction: Historical facts, operational hours, and more.

• Museum painting: reading and learning more about the artist.

• Animal or Plant: Learn about plant and animal species.

As CNet says, when it comes to the enhancement of real-time reality, “Google Lens has become what Google Glass was never.”

  • CamFind

CamFind is another mobile visual search application that lets you search your phone with a photograph.

You can find similar images, price comparisons, local purchasing results, etcetera., instead of typing queries into a search engine. You can also take a photo of a film poster, and CamFind will display information on the movies, trailers, showtimes and local theatres.

Player for Video

  • Search for Bing Visual

And you can search a particular element in an image with Bing Visual Search without all current hoops.

For instance, say you are looking for inspiration for kitchen decoration, and your attention is drawn to an image. To get the “detail view,” you click on the result in the thumbnail. The overall setting is excellent, but you are especially interested in this lovely look. Do you not like knowing where you can get one like that? You can now search with Bing Visual.

Today, according to Social Media Today: 

• 62 per cent of Millennia are more interested than any other new technology in visually searching.

• Images for 19% of Google search queries are being returned

• Pinterest searches are more than 600 million per month

Marketers can take advantage of rivals through the 2021 visual search trend to attract consumers and provide them with the ideal product.

What Is Google Optimising For? 

Google optimising (GOOGL) is the practice of building an online brand to help it rank higher in organic search results.

The big news is that this practice isn’t anything new. Google is arguably the most popular digital marketing resource in the world. Resulting in many businesses, big and small, already regularly engaging in GOOGLE optimisation practices.

Google optimisation has grown in popularity over the past few years.

Several business owners, from bloggers and freelance writers to online and digital marketers, have increased their engagement with GOOGL over the past decade.

Why has this happened?

 According to a 2017 study from the Search Engine Journal (SEJ), one of the biggest reasons for GOOGLE’s growth in popularity is its search engine optimisation (SEO) features.


Digital Marketing Micro moment Moments

A micro-moment, when someone turns to a device to take action in need – to learn, go, do or buy.” A micro-moment.

It is in these four micro-moments, people usually make real-time decisions:

Moreover, it would be a great idea if you were where customers are scanning for information – or, as Google puts it, marketers need to “be there, be useful, be quick” – to take advantage of micro-moments in 2021.

Micro-moments increasing popularity means marketers must reconsider the linear marketing funnel following a fixed path: consciousness, contemplation, and decision.

In 2021, due to the fast-changing consumer needs, the customer path becomes more complex and unpredictable. After all, people are used to instant gratification during their mobile age. So you want to read more, see more, or acquire more with only a few clicks of a button if you think or talk about something.

According to Mention:

To maximum out of micro-moments in 2021, you should:
• Distinguish your customers’ “I want to buy” moments
• Be there in these times of need
• Present appropriate content
• Deliver straightforward steps for them to make a purchase
• Measure each moment that matters

12 Digital Marketing Trends In 2021 You Can’t Overlook

How Your SEO Strategy Should Change

Marketers are using AI to boost their web content – and 46 per cent of those marketers are using AI to analyse their web traffic, too.

Yet, while AI is rapidly becoming more and more of a presence in digital marketing, there is still a common misconception around its role in digital marketing. This is likely due to the mistaken belief that AI will somehow replace a human SEO expert.

The truth is, it will take years to achieve this goal. While AI can help you optimise and re-optimise content to find the right keywords, for the foreseeable future, it will take a human’s keen eye to understand a website’s real potential.

Key Takeaway’s - 2022 what trends are gaining traction in digital marketing?

These same social platforms have taken pages of playbooks: Instagram “stolen” stories from Snapchat in 2016 and hopefully made the format stronger. Flash on to the present, and Facebook has integrated a story-like feature in its applications, including WhatsApp and Messenger. Twitter now has its Fleets, a photo and video feature that vanishes.

However, the pandemic has significantly improved the speed at which these changes occur while the shift was in motion before 2020. The pandemic caused social media use — particularly on TikTok — and slowed ad spending temporarily, which quickly led to new Facebook, Instagram, Snapchat, and Twitter services.

Not all features on each platform will work, as their user base and value ideas are different. Do users of Twitter want – or need – transient content as users of Instagram or Snapchat? Perhaps not. Not definitely. Are Instagram users going to follow short videos like TikTok? Everything indicates yes.

To reap the benefits of the current digital marketing trends, don’t forget to develop an integrated digital marketing strategy to quickly execute one or more of the digital marketing trends described in this article.

As John F. Kennedy said once: “Life’s rule is changing. And the future is sure to miss those who look only to the past or the present.”

The shift is an essential part of the job for those involved in digital marketing. However, it would help if you continued to look forward to adopting new technology, resources and tactics to take advantage of your competitors.

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