What Does Euromonitor International Do?
Euromonitor International is a top market research firm. Thousands of products and services are analysed using the data and information they give. In addition, corporations offer historical trends and forecasts in numerous areas, including beauty and skincare.
Read More 2018 – Euromonitor Survey.
To substantiate Euromonitor’s statements, what measures do they take?
Total skincare sales include all the skincare brands sold. Therefore, it covers all channels (pharmacies, department stores, supermarket stores, mass merchants like Shoppers Drug Marte. Neutrogena).
La Mer and Lancôme. Rodan & Fields, LLC updated on 6/12/2021
SkiReadly offers Premium and Mass Skincare. The differentiators are pricing, positioning, and distribution channels.
Mass brands have lower price points and are commonly sold in retail outlets like Shoppers Drug Mart, CVS, Walgreens, Target, Kroger, ETC. On the other hand, premium brands cost more and are found in retailers like Nordstrom, Holt Renfrew, Saks, Hudson’s Bay, Bloomingdale’s, Macy’s, Neiman Marcus, and Sephora.
“Premium” Skincare Brand means what?
Price, positioning, distribution, and characteristics listed below are the criteria used to distinguish premium from value:
A premium brand is defined as one that most people are aware of the brand and the parent firm regard to be so.
Designer labels such as Yves Saint Laurent, Christian Dior, Chanel, Estée Lauder, Lancôme, Origins, Elizabeth Arden, and much younger “cult” brands such as Bobbi Brown Stila, Jo Malone, NARS, Laura Mercier, ETC.
Price: Premium products are often priced towards the top in the broader category.
The distinction between “Premium” and “Prestige.”
Euromonitor considers “Prestige” a subset of “Premium”.
Prestige does not include La Roche-Posay, Vichy, RoC, and StriVectin; hence, it is a lesser category than Premium in the U.S.
Does the Euromonitor Claim Rodan and Fields #1 Lash Serum in the USA?
Yes. We are excited that Rodan + Fields Lash Boost has been acknowledged as the #1 Lash Serum in the U.S. in 2020.
Is there any Australian claim for Rodan and Fields?
Rodan + Fields has only been in Australia for four years, but Euromonitor has given it the top skincare regimen brand accolade as of 2020.
Rodan and Fields is the top-ranked premium skincare regimen brand in Canada and Australia, respectively. Rodan & Fields, LLC updated on 6/12/2021. Facial care, body care, hand care, and skincare are sold as sets and kits under Regimens.
Rodan & Fields was Canada’s number one skincare regimen brand in 2015. Is something different this year?
Yes. Euromonitor identified Rodan + Fields as #1 in the Premium category, whereas another brand reported better sales in Canada’s overall skin care sets and kits category.
How do other brands compare to Rodan and Fields?
Rodan + Fields brand dollar sales are compared to Clinique, Estée Lauder, Neutrogena, and Olay. Therefore, we are not being compared to the company.
E. Lauder Companies, which owns brands such as Clinique and Estée Lauder, or L’Oréal, which owns brands such as L’Oréal and Lancôme.
Only Lash Boost claims are computed based on skincare sales, not total sales for a brand. For example, Clinique sells makeup, fragrance, and skincare, and we offer other products outside of skincare.
Our Lash Boost claim is calculated based on our Lash Serum sales solely and compares our Lash Serum sales to other firms’.
How do other brands rank?
Unfortunately, we cannot provide any brand information, including the identity, due to a contractual agreement with Euromonitor.
Can you provide proof that these claims are true?
Euromonitor has published our 2020 rankings here
Euromonitor vs NPD, what’s the difference?
Euromonitor has tracked Rodan + Fields since 2014.
Consumer purchase data from a subset of the skincare category is used.
When do Euromonitor Claims expire?
June 1, 2022, Euromonitor claims from Rodan + Fields expire.
