- Convert Queries into Questions For Voice Search SEO
Instead of “burger,” try anything that a voice search user would say, such as “Where can I locate a burger near me?” Increasing the chance that your website will address questions from guests.
- Optimising Your Content For Voice Search SEO
Your Branding content must be related and useful for voice searchers.
The most important metric is to avoid generating content packed with information. For example, “burger” should not be “burgers,” “best burgers,” and a slew of other keywords thrown on top.
- Mobile Web Design For SEO Voice Search
Mobile is the next best thing because there are no design standards for SEO voice search with advanced natural language processing technology.
You want to ensure that your content is accessible on a mobile device. It is also common to utilise the same information for voice.
Businesses should use Google’s free tool to ensure their website is mobile-friendly.
- Inspire Your Audience With Persona-Centered Content
When optimising SEO voice search, brevity, context, and relevancy are vital.
Instead of only focusing on keywords and anchor text, you’ll want to make sure that:
Helpful information for the most often asked questions for Voice Search SEO.
Providing straightforward and succinct answers to simple inquiries.
- Answering your visitors’ most often asked concerns and alleviating their pain points by creating high-quality, relevant content.
The following is a tried-and-true method that many websites have already implemented:
The headline of your content or webpage should raise a frequent question.
Immediately behind the headline, provide a succinct answer or definition.
The rest of the page can be used to further depth on the subject.
The important thing about this method is that it appeals to Google’s ranking algorithm because of the rich, robust content.
It’s also possible that the short and sweet information at the top of the page will be used as a featured snippet for voice search google.
- Optimise Your Google Business Profile
According to Baxi, most voice searches are for local businesses—for example, those who want to know where the nearest gym or food court is.
Local businesses with an updated Google My Business page that includes their name, hours of operation, street location, and other pertinent information will see an improvement in search ranking and traffic.
Improve the visibility of your local business listings. Use location identifiers in all of your on-page techniques.
People search for and ask about sites near them, relying on their local knowledge. So use as many local business listings as you can locate, focusing on Google My Business.
- Increasing the Use of Conversational Language
Brands that optimise for voice search google should make their content conversational.
- Snippet Optimisation for the Future ( Google Search )
A Google snippet is the box that shows immediately beneath the search field. Snippet boxes contain quick-hit information gathered from a related website—for example if you Google the top 15 burger places in Chicago, the Google snippets box will most likely include a numbered list.
By optimising for specific searches, brands can cater to these snippet boxes. According to STAT Search Analytics, 70% of Google snippets do not come from the first organic result, implying that becoming a snippet is achievable without dominating SEO rankings.
Search tools (many of which are free) can now assist in generating more popular and relevant keyword phrases to target.
- Use Speakable Schema Markup.
Using the Speakable schema markup, you may tell voice search technology and voice assistants what you want the information on that page to say.
This should not be used on the complete material or piece but only on the most important sections. It should also be a few sentences long and take no longer than 30 seconds to read.
Think of bite-sized chunks. For example, what your voice assistant would say in response to an enquiry.
- Make Your Experience More Local
“Use marketing KPIs to ensure you’re focusing on the proper region,” Baxi advises.
Baxi recommends that businesses improve for local search by doing the following:
Include information about their location in the text and metadata.
Make location-specific pages that include more than simply a footer address.
Use alt-text tags to include images that are specific to your location.
Add the name of the geographic area to photos and videos.
Provide a transcript of videos and audio describing a specific area to improve the website’s accessibility.
- Don’t forget about Bing Voice Search.
Alexa-enabled devices account for 68 per cent of all in-home speakers in the United States. In addition, Alexa’s search results are generated by Bing rather than Google.
Ensuring that your SEO strategy considers this. Through Alexa, specific keywords and topics will face less competition. This is because there is currently less search volume on Bing. If you sell things on Amazon, optimising for Bing should be your top focus because the retail results will prioritise Amazon for product purchases.
