Johnnie Walker – Paper Bottles
A debut in bottling for Diageo will commence for Johnnie Walker in 2021.
With the call from consumers for less Environmentally unfriendly packing for food and beverage companies. There has been a concerted effort by brands to look at alternatives. Packaging for beverages isn’t easy.
With Glass being recyclable and made from natural materials, it is also breakable and heavy. This really leads to it being less sustainable to ship.
However, there is this “Holy Grail”,, which is the Paper Bottle. I know that Cardboard and liquids do not always mix. This is beginning to change. Recently a British Company unveiled a new paper wine bottle – though the design did contain a removable plastic liner, essentially a bottle-shaped bag in box wine.
Diageo is confident enough in this project as it is called “Pulpex Limited”. This is a partnership with Pilot Lite, and it will establish a world-leading Consumer Goods Companies in non-competing categories, which will include Unilever and Pepsi-co.
It is not as if this idea has come out of nowhere; Carlsberg has been working on “the world’s first paper bottle” for 5 years. However, it is at this point that it appears that Diageo, which owns the brand Guinness, could beat them in the Paper Bottle race.
I would love to know what you think about purchasing your Premium or Ultra Premium Alcohol in a paper bottle?
