Why Customer Experience Matters To The Best MLM Companies: 

The End Goal

Customer Experience
Customer Experience

The best MLMs Companies will integrate product usability and efficiency, and expertise for their User (UX1) Type 1 – Customer. An outstanding product is thought of in terms of how it can be consumed or used and as something that the purchaser owns and fixes. Likewise, the best MLM companies will focus on usability, training, back-office for User (UX2) Type 2 – The consultant.

Table of Contents - Why Customer Experiences Matter To The Best MLM Companies

Section 1 - What Is The Concept Of User Experience (UX) Design?

User experience (UX) design is how Product Design teams develop products that provide users with meaningful and appropriate experiences. This includes designing the entire acquisition and integration process, including branding, design, usability, and feature. 

User Experience (UX) is key to a product’s success or failure in the market, so what exactly do we mean by UX? Unfortunately, UX is often confused with usability, which defines how simple a product is to use. Although UX as a discipline started with usability, UX has evolved to include far more than usability. It is critical to pay attention to all aspects of the user experience to bring effective products to market.

According to Peter Morville, a visionary in the UX field who has written many best-selling books and advises several Fortune 500 companies on UX, seven factors characterise user experience:

  • Useful
  • Usable
  • Findable
  • Credible
  • Desirable
  • Accessible
  • Valuable
  • Usefulness

Why bring a product to market if it is not beneficial to someone? It is unlikely to compete for valuable attention in a market crowded with purposeful and useful goods if it serves no reason. It is important to note that “useful” is in the eye of the beholder, and items can be considered “useful” if they have non-practical benefits like fun or aesthetic appeal.


Usable A skincare product that can cure adult acne, with clinical studies and trials, as well as ingredient lists.

Products that are not functional can succeed, but they are less likely to do so. In addition, poor usability is often correlated with a product’s first-generation – consider the first generation of MP3 players, which lost market share to the more usable iPod when released.


The word “findable” refers to the principle that the product must be easy to search, and in the case of digital and information products, the content inside them must also be easy to find. If your customers can’t find a product, how can they purchase it? And the same is true for all future buyers.


Fool me once. Shame on you, Fool me twice; shame on me.” Today’s consumers would not offer you a second chance to deceive them; there are numerous choices in virtually every area for them to choose a reputable product provider.


Both Tesla and Porsche manufacture automobiles. These products are useful, available, findable, accessible, trustworthy, and valuable to some degree; we all acknowledge the excellence of Porsche and understand that it is much more sought-after than a Tesla car. However, if given the option between a new Porsche and a Tesla for free, most people would choose the Porsche.

Easily accessible

When building a product for accessibility, you also produce items that are easier to use for anyone, not just people with disabilities. So don’t overlook accessibility when designing the user interface.


Finally, the commodity must be useful. It must provide value to both the company that makes it and the person who buys or uses it. Any initial success of a product is likely to be compromised if it lacks value.

Satisfying The User’s Needs Is Very Important For User (UX 1).

Remember the Why, When, and How of the product when looking at the Best MLM Companies and their products. 

  • The Why entails the users’ reasons for embracing a product, whether they contribute to a role they wish to accomplish or to ideals and views that users identify with its ownership and usage. 
  • What is concerned with the things that people can do with a product—its versatility. 
  • Finally, How is concerned with the design of functionality in an approachable and aesthetically pleasing manner. 

To create products that customers or product users (UX Type 1) can shape meaningful interactions with, the best MLM companies product designers begin with the Why before deciding the What and, finally, the How. For example, in wellness and personal care product design, you must ensure that the product’s flows from on Customer first experience ( UX), to Online store purchase, to home delivery, follow up customer service, money-back guarantees, and this all provides your User/Customer with a smooth, fluid experience.

  • Three parts are required for an MLM to be legal: 
  • A high-quality Products or Service – Customer Experience
  • The ability for earnings from the selling of goods or services 
  • The MLM Companies emphasis on sales rather than recruitment 

To be legitimate MLM, Consultants (UX – User Type 2) must principally make money through the selling of goods and services rather than through recruiting new members.

MLM Companies with no or low-quality products, or an emphasis on getting paid per recruit, could be illegal pyramid schemes. 

However, many legitimate MLM companies are working in the same manner as any other FSX company. If you’re interested in pursuing a specific MLM Company, please keep the following points in mind before you begin to join – you want to look at the quality of the Products or Services and the User Experience of this Product or Service.


Section 2. The Best MLM Companies - Important Consideration Of Their Consumer Product Classification

Section 2. The Best MLM Companies – Important Consideration Of Their Consumer Product Classification

  • Convenience Goods – Low Sales Income Yield for MLM Companies

Convenience items, like Crest toothpaste, are products that customers repeatedly buy and without much thought. If the MLM you are considering sells convenience products, remember these items will be low-cost.

Customer Experience – customers are likely to stick with known brands unless they see a compelling reason to move, such as an intriguing commercial that entices them to try it or simply a convenience in your online store. These items include toilet paper, soap, toothpaste, shampoo, milk, and other basics that people purchase regularly.

Since most convenience products are low-cost, pricing and discounting are not significant considerations. Most customers will not swap types of soap, sugar, tea to save a few cents. However, brand recognition is critical for convenience products, so if possible, introduce widespread campaigns to raise awareness of your business.

  • Shopping Goods – The products of the best MLM companies would be of higher quality.

You are presumably thinking of commodities. Wellness, Personal Care Products (Consumable – Skincare, etc.) and Electronics are examples of higher-end goods.

Customer Experience – when customers are looking to buy shopping items, consumers usually spend more time conducting analysis, comparing costs, and conversing with salespeople. More one-time transactions between you and the customer are usually more significant and have a higher economic effect than toilet paper or soap. These Products Sales – can lead to higher earnings on product sales.

  • Specialised Products – I am not aware of any MLM companies that offer these types of goods.

Since a speciality good is usually the only product of its kind on the market, such as an iPhone or a Mercedes-Benz, buyers usually do not feel the need to compare and contrast or deliberate as much as they would for other products.

Customer Experience: As a result, if you’re selling a niche item, you don’t have to spend as much time convincing customers that your product is exclusive from competitors. 

They’reThey’re already aware that it’s different. Instead, the company should continuously improve on previous products and develop the “next best thing.” This will ensure that your customers stay loyal to your brand.

  • Unwanted Goods – These are not the best MLM companies to consider.

Finally, unsought products — a commodity that people are not usually excited to buy and often will not usually buy on the spur of the moment. Unwanted items include Insurances, Energy, Essential oils, Jewellery. 

Customer Experience: Customers are more likely to purchase an unwanted item if they are afraid or in danger. I don’t recall the last time I went to a store searching for “Life Insurances”, for example. You’dYou’d only buy one if you were afraid of dying. Alternatively, certain unwanted products, such as essential oils, are purchased simply because the old ones have run out.

When selling unsought items in an MLM, you will need to emphasise customers of your product’s presence and convince them that buying your product would provide them with a greater sense of security.

The Best MLMS – Customer Experience

The End Goal

Customer Experience
Customer Experience

Section 3. What Is The Meaning Of A Good Customer Experience For The Best MLM Companies?

Section 3. What Is The Meaning Of A Good Customer Experience For The Best MLM Companies?

Good customer experience describes how customers feel when interacting with an MLM Business, either in a transaction or in a personal conversation, such as in-person, over Social Media, over the telephone or via email. 

What is the key to increasing multi-level marketing (MLM) sales? Some say that their products are of high quality and creative. Others advocate for business knowledge and marketing experience. Others, however, believe that the key lies in strategic analysis and clear execution. 

These are all essential for MLM performance. However, success is only found and achieved in MLM or Direct Sales companies when they are focused on always providing an excellent customer experience.

Customers today are spoiled for choice. More information is available. There are more items to choose from. There are more places where they can get what they need. All should be increased. Although we are conditioned to assume that more is better, evidence indicates that too many options can paralyse consumers – a disorder known as “analysis paralysis.”

Something fascinating is happening as the number of shopping choices increases. Shoppers emphasize interactions to help them narrow down their choices and avoid decision fatigue. Eighty-four per cent of consumers believe the shopping experience is just as significant as the goods and services they are purchasing. Healthy shopping experiences, on the other hand, lift the bar. As a result, customers’ experience standards are higher than ever, according to nearly seven out of ten.

While Brands have long recognised the importance of delivering experiences to their customers to build loyalty and brand loyalty, the best MLM Companies that have spent time looking at what makes the customer experience unique is not considering the customer. Instead, it emphasises not delivering a positive experience through corporates strong channels and technology and support. 

Section 4. What You Need To Look For In The Best MLM Companies In Customer Experience?

Section 4. What You Need To Look For In The Best MLM Companies In Customer Experience?

The Best MLM Companies will incorporate Hick’sHick’s Law. Hick’sHick’s Law is all around us. When you go to a high-end restaurant, the menu writer usually employs Hick’sHick’s Law to provide you with the “right” number of options. You are more likely to enjoy your dinner out with the essential company if your customers get bogged down in a decision-making phase. Look at the menu above: what a difficult task it is to pick a pizza!

  • The Best MLMs Are Personalising Products. 

The numbers are clear. I included sixty-six per cent of customers, would be more than willing to pay for a great experience. Up to 17 per cent for a customer experience that meets or exceeds their expectations. 

Personalised attention is a crucial component of how customers evaluate experiences. Eighty per cent of customers prefer to buy from retailers who personalise the experience. Tailoring the offering, making personalised recommendations, and reaching out with customised information and offers. Either with online Quizzes, AR for recommendations.

As retailers are now responding by leveraging customer data to enable greater personalisation, MLMs have an advantage over traditional brick-and-mortar and online stores. The one-to-one relationships that MLM sales Consultants have built with their customers take personalisation to the next level. 

The best MLM Companies recruit Consultants who can combine personal relationships with customer knowledge gleaned from their MLM apps’ robust reporting options. As a result, the opportunity for memorable, personalised shopping experiences grows.

  • Offering A Seamless Shopping Experience. 

Amazon permanently altered the customer mindset. Today’s shoppers are aware of their choices, and they expect pace and convenience. However, Amazon should not be proclaimed the winner of the customer experience fight. On the other hand, customers express a deep desire for seamless online and offline interaction. Three-quarters want to touch and sample things, and nearly half say in-person interactions are the best way to discover and try new objects.

The Best MLM’s Companies software is helping consultants deliver a powerful differentiator. MLMs can provide highly personalised online shopping through replicated websites that enable individual Consultants to customise their URLs and social selling events that highlight both the goods and the Consultant-to-client relationships. 

With one-on-one appointments and in-person group activities, MLMs can tailor shopping choices to exactly meet the needs of their customers.

The Best MLM Companies can utilise software that can also make buying easy, regardless of how they prefer to purchase, including the ability to accept a variety of payment methods in multiple currencies, the convenience of using a shopping cart, and the automatic measurement of the necessary taxes based on the customer’s geolocation, i.e. shipping address of an Online purchase.

  • The Best MLMs Companies Are Creating Online Communities. 

Customers today want to feel connected, even only if it is through Social Media. Although online shopping is easy, consumers often want to have memorable and pleasant experiences – both digitally and in person. As a result, overall satisfaction of the buying experience is a significant factor in 56% of customers’ purchasing decisions.

MLMs have a distinct advantage here as well. MLM brands are founded on the enthusiastic advocacy of the company’s independent sales associates, who often start in sales because they want to share the goods they love.

An effective MLM consultant is now creating stronger online groups of customers who share similar characteristics and interests. The relationships are long-lasting and extend well beyond the realm of sale. And, for MLM firms, a successful MLM representative’s positive word-of-mouth is priceless. That is why MLMs should emphasise representative retention. Over ten years, a 10% rise in MLM rep retention results in a 49% increase in sales.

Section 5. What Is The Impact Of A Bad Customer Experience?

Section 5. What Is The Impact Of A Bad Customer Experience?

A bad customer experience can ruin a company’s reputation in a short period and often cause its investors to lose their money. 

Why Does Customer Experience Matter to MLM Companies? For those wanting to spend the money and invest in MLM companies, understanding UX design and building a solid user experience is vital to the business’s success. 

Customers will take their money elsewhere to start a business. This is a very common difficulty for those considering joining an MLM company. Most people are not persuaded they should invest their money into a company without a concrete plan in place. Remembering that even with the Best MLM companies, this is like any other business, from brick and mortar, affiliate, dropshipping, ecommerce – work is part of the inventory.

A bad customer experience can lead to a decline in customer satisfaction.

In recent years, customer experience has risen to a new level of importance in all business areas. As technology and information have become more readily available, it is possible to deliver personalised experiences in real-time to every customer. 

No longer is a customer isolated and devoid of a voice. Every interaction with a business affects the customer. If a bad customer experience is one of the first interactions a customer has with a business, it will likely affect a company’s opinion forever. Traditional methods of delivery are being replaced by new processes that are more efficient and transparent. Just as important, customer expectations are constantly changing.

  • Providing A Framework For Growth: 

In addition to training to help Consultants develop their network-building and direct-selling skills, provide them with back-office tools and support to help them grow their business. Picking your MLM company based on the software platform includes multi-channel marketing resources, including replicated websites, Livestream social selling, mobile point-of-sale, and customer relationship management (CRM).

A bad customer experience can lead to a decline in customer loyalty

Furthermore, if the customer experience is poor, the chances are that they will not use the product for its intended purpose. They may even decide to return the item. 

The last thing an MLM Consultant or customer service team wants is to lose a customer, and the first thing the Best MLM Companies wants is to make sure its product will be successful. Therefore, the company owner must design their marketing and sales to ensure that each customer is extremely satisfied. A great example of this is ClickFunnels.

Rodan and Fields Skincare


MLM Rodan and Fields
MLM Rodan and Fields

Section 6. Why Customer Experiences Matters To The Best MLM Companies

Section 6. Why Customer Experiences Matters To The Best MLM Companies

Customers are continually bombarded with offers. As a result, people often don’t know what to choose from. Consequently, according to a survey done by GlobalWebIndex, most Americans (83 per cent) didn’t know what digital marketing was until 2012. Since then, usage has increased. 

With customers having an ever-increasing number of available choices, the question remains: Who are the winners in the buying cycle, and why do they do what they do? If your product and/or service does not provide a strong value proposition, it will probably fail in the market. Conversely, the opportunity for your product to perform well within the market lies in its ability to fulfil a customer need. 

Section 7. Measures The Best MLM Companies Can take:

Section 7. Measures The Best MLM Companies Can take:

Recruit wisely. A strong offence may also be the best defence. Create a profile and a strategy for recruiting people with the qualities and skills necessary for success. Currently, 77 per cent of Americans are searching for versatile, entrepreneurial, income-generating opportunities. Download Wayroo’s Rep Retention Toolkit for more information on the attributes shared by active MLM members.

Training should be prioritised. Having a good onboarding and ongoing training programme pays dividends in terms of retention. Organisations that use structured onboarding systems have a 62 per cent increase in inefficiency. Furthermore, members who work for organisations that offer continuous sales and marketing skill training are more likely to continue with the organisation.

Next, determining their customer communication style and develop methods for communicating with your customers in a way that they understand. Currently, most of the best MLM Companies will be doing Consultant Training to ensure a standardised communication approach. In addition, the best MLM companies will provide the best CRM with Branded Communication Assets for Social Media and Digital Marketing.

Section 8- Conclusion

Section 8- Conclusion

If your Personal Services Business is looking for ways to reach new customers, consider joining a particular MLM. Customer support may not be required. 

  • Important Takeaways

Multi-level marketing (MLM) is direct sales in which individual agents sell a company’s goods or services to an end customer.

Sales representatives usually work from home and purchase inventory to sell at in-person or online events.

It is reasonably easy to get started with an MLM. You sign a contract, purchase inventory, and then begin selling.

The suitability of an MLM for you is determined by your financial situation, enthusiasm for the product, and the brand’s reputation.

Some of the Best MLM Companies are low in entry and do not require any product purchases. Allowing your customers to order through a central fulfilment warehouse. Taking the shipping and delivery out of your hands

The more people you can solve their problems with your products, the more money you will make. Training anyone who wants to copy your strategy is more opportunities to give your Product solutions to more people.

Rodan and Fields Press

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