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Direct Selling News Celebration for Rodan and Fields

Direct Selling News – A Season of Transformation and Celebration for Rodan + Fields ( Direct Selling Association DSA)


Direct Selling Companies Inception | 2007

HQ | San Francisco, California

The CEO and President of the company:– Dimitri Haloulos.

Type of Product | High-End Skincare

The clinically proven skincare startup that shook the Direct Selling Industry is now a tween. As Rodan + Fields celebrates its 15th anniversary, the company has a new leadership team and a renewed commitment to investing in its worldwide network of consultants.

Breaking Global News from across the world, trending topics and inspiring tales are all collected in one place to benefit direct selling executives who want to be educated, involved, and one step ahead of their competition.

A New Group of Executives – Direct Selling Business Model

With great anticipation, Dimitri Haloulos accepted a position with Rodan + Fields as Chief Growth Officer in January 2020. However, he would barely spend three months in the office before the world transformed in March of that year, requiring the company and the entire consultant community in the field to adapt to the new stay-at-home directives.

Even though the company has been a leader in growth, it’s never faced the realms of anything like the challenges of 2019.

At the same time, Rodan + Fields is also bringing on two new executive hires. Mike Neilsen will be filling the role of Chief Marketing Officer as he comes to Rodan + Fields from Acuant, where he served as CMO and President. In addition, Justine Stoll will join as Chief Financial Officer after serving in multiple CFO positions at American Express and Deloitte companies. The new hires will help lead Rodan + Fields into a new chapter of growth.

Table of Contents - Direct Selling News 2022

Reshaping Its Network of Consultants

As part of its commitment to invest in its network, Rodan + Fields has announced that it will be investing $500 million into its network through 2019 and 2020. This investment plan includes investments in research and development, commercialisation, digital marketing, education and training — all geared toward helping consultants build businesses that allow them

In March 2021, Haloulos was named Rodan + Fields’ Chief Executive Officer and President. It didn’t take long for Haloulos to see the potential of harnessing consultants’ passion and energy during the pandemic.

As CEO, “I spent over 125 hours with our consultants and learned their experiences at a very deep level in my first three months,” he said. Whether they were a long-time leader or just starting at Rodan + Fields, their position might play an entirely different role in their lives. It’s incredible how well the two work together. What I’m seeing is unlike anything I’ve ever seen before. Rodan + Fields is a profoundly personal brand for all of them, and it was heartwarming to witness their devotion to the company as a whole.

“It was very clear to me that this network of people, the largest direct-selling company globally, is an unimaginable resource to have at your disposal. So when Rodan + Fields is ready to take on a global challenge, they will be the ones leading the charge.”

Haloulos said he plans to harness that passion and energy as a force for good. “I don’t think it’s about being a for-profit or not-for-profit organisation, but what we do with that profit,” he said. “At Rodan + Fields, we will use our success as a platform for good. We will look for aspects of our business where we can make an impact and where we can help people around the world live their best lives through our products and our brand.”

That impact has already begun in places like Puerto Rico. That impact has already started in places like Puerto Rico, where Rodan + Fields has partnered with the nonprofit mission: water to help provide clean water for people in need. Rodan + Fields will also be making a $1 million donation to the charity on September 23.

“That will be the first of many initiatives that we will do,” Haloulos said. “We want to support causes where we can make a difference at scale and make a real impact for people around the world who are not as fortunate as we are.”


Another global initiative that Haloulos is excited about is Rodan + Fields’ partnership with the United Nations Foundation, designated “The Global Change Agent of Change” by UN Secretary-General António Guterres. The partnership includes a $1 million donation from the brand to support UNF’s work with the United Nations Sustainable Development Goals, including ending poverty and hunger, achieving gender equality, clean water and sanitation, and sustainable energy.

“The United Nations is the largest humanitarian organisation in the world,” Haloulos said. “We want to support that organisation because we believe it can make a difference in this world. And we know that our community wants to be part of things that are making a difference for other people around the world. So the organisation is thrilled to partner with them on what I think is one of their most important initiatives, ever-changing our planet for the better.” António Guterres. The partnership aims to use Rodan + Fields products to help improve skin health in areas affected by natural disasters and war zones worldwide, starting with Syria, Yemen and Libya. Haloulos said he hopes this program.

Direct Selling News – The Dermatologist Dr Rodan and Dr Fields

They started Rodan+Fields because they believe that everyone deserves beautiful skin. They’re dermatologists, entrepreneurs, and innovators who work together to develop breakthrough products that work.

“We put in a lot of time and effort, and we could pivot the business while working from home,” he said. “That’s one of the most incredible things I’ve ever seen.” With the help of our experts and personnel, we were able to get things done.”

During his first few months as CEO, Haloulos focused on bringing industry and multi-category knowledge to its senior staff and board of directors, including Laura Beitler, Chief Global Sales Officer, and Elana Gold, its Chief Marketing Officer. With Haloulos in charge, the company was primed for the next expansion phase and eager to demonstrate to the world that R+F was just getting started.

In November 2015, Rodan + Fields announced that it had surpassed $1 billion in annual revenue and was the largest direct-selling company in the United States. This success was due to the company’s ability to leverage the power of its network and focus on product innovation.
In 2016, Rodan + Fields (Direct Selling Companies) was listed as #17 on “Inc.” magazine’s prestigious Inc 5000 list, placing it among some of America’s fastest-growing private companies.

Rodan + Fields products were named Allure Best of Beauty winners in 2010, 2011 and 2012. In 2013, The Oprah Magazine awarded its O Award for Best Anti-Aging Treatment. In 2016 Rodan + Fields was named one of “America’s Most Promising Companies” by Forbes magazine. The company was also included in Fast Company’s “Most Innovative Companies” list for 2016.

In 2017, Haloulos was named one of Fortune’s 40 Under 40 professionals.

In 2018, Rodan + Fields was named one of the Best Companies to Work For by Glassdoor.


Simplicity is a magical thing in Direct Selling News.

Emerging Trends in Network marketing and the broader skincare business were reshaped by R+F’s pioneering efforts in its first 15 years. With its dermatologist-inspired, clinically validated products recognised for their excellent results, R+F has just scraped the brand awareness iceberg.

While Dimitri Haloulos’ company is a household name, “six out of ten consumers still don’t know who we are,” he said. “At 15, we have an explosive wave of growth ahead. At this point, we feel that we can unlock the next wave of rapid growth, and we’re on our way to becoming the fastest-growing billion-plus direct seller on our globe.”

The R+F team focuses on changing both the consultant experience and the R+F brand messaging to give the field simple, compelling ways to share R+F with more clients than before.

Direct Selling News Rodan Fields

Simplicity is a Magical Thing cont'd

New and veteran consultants will benefit from Laura Beitler’s decades of sales and marketing experience. She brIn addition, her leadership abilities to the R+F consultants back to their roots while keeping up with today’s digital environment.

There is beauty in simplicity in this profession. Beitler says something she’s discovered repeatedly. Enrollment is a breeze because we’ve streamlined and simplified the procedure. As I often say, “love is in the details,” our packaging is lovely so that the first impression of our company is a positive one

A new digital application that enables a consultant to manage their firm from the palm of their hand via their mobile phone is part of our effort to simplify running a consultancy. And if they have a team, it allows them to assist lead and inspire and cheer for their team fundamentally,” he said.

Through the power of our incredible community, we believe we can reach billion-dollar-plus direct sales revenue levels faster than anybody else in the world. — CEO and President Dimitri Haloulos

Simple Sharing System Rodan and Fields Direct Selling News Global

The R+F team wanted to learn more about how consultants felt about the opportunity, the goods, and the possibilities after launching new, simplified processes, a simple sharing system, and engaging new rewards in the last few months.

It’s been a terrific success since its inception.” We’ve been focusing on combining this simple way to share in a repeatable manner that works and is highly systematic. We’ve got a fantastic portfolio and some excellent marketing materials, and we’re looking forwards to the future,” says Beitler.

When R+F recently launched its “Make It Yours” marketing campaign, it emphasised 20 women, all of whom were consultants at various levels in the company from diverse ethnic backgrounds, ethnicities, and nationalities.

“We strived to fully understand how our consultants express what the opportunity represents to them—which means something different to everyone,” said Elana Gold, Chief Marketing Officer of the firm. It’s a great opportunity, and the campaign shows how to “Make it Yours” by allowing it to fall into your life.” As a result of the campaign, we were able to highlight actual people and demonstrate that you may take advantage of this chance in any way you see fit. However, we also make it enjoyable, straightforward, and uncomplicated for you.”

The firm’s focus on its target market is clear, as they’ve spent the past year working hard to increase its reach and visibility in the community. The company has put much effort into social media and has worked to establish a presence on Facebook, Instagram, Twitter and Pinterest.

“We have more than 10,000 followers on our social media channels,” says Beitler. “We are constantly engaging with our followers by posting photos of our products and articles about the industry. This helps us engage with our target market online and at events—we’re building relationships that translate into new business opportunities.”

Rodan and Fields Are Only Beginning Their Journey in Direct Selling

This season, R+F has focused on improving the consultant experience. Still, the firm has also maintained true to its tradition of creating effective skincare products that have been tested and proven repeatedly. For example, total RF Serum, the company’s latest anti-ageing innovation, was unveiled last fall. Designed to enhance any R+F programme, this serum features a clinically validated mix that has been in development for four years.

Haloulos says the combination of goods “truly makes a difference—they do clinically” in their regimen-based company. Total RF Serum hastens these outcomes. As a result, following a schedule will help you see better, quicker results. On the other hand, this product is ideal for those who don’t want to commit to a long-term routine but still want to see results. As a result, our consultants can expand their market share in the consumer sector.”

As R+F celebrates its 15th birthday, it appears that Haloulos and his staff have some special birthday wishes they’d like to keep a secret. They’re building a solid foundation for whatever comes next: Executive and home office support, expert assistance and a new brand message that is both powerful and simple are essential. We can’t wait to see what surprises await them on their next birthday.

During the outbreak, Haloulos noted, “We’re only in three nations.” So currently, we’re just competing in one primary division. But we’ve been working on expert-based technology. So there’s still much room for growth.”

“I’m a firm believer in the power of the expert,” Haloulos said. “I think we can help more people. I want to make this a brand as recognisable as any other. We have some things in development that will help us achieve our goals. We have some good technology on the horizon that will enhance our business. We’re looking forward to it. It should be inspiring for everyone involved—the home office, the field consultants and the consumers who use the products and are loyal to them.”

Haloulos told us, “We have a lot of new technology coming out that will be very exciting for our customers and us, both in the field and here at the home office. I think we are going to have some fascinating new developments from R+F over the next few months that will change the way we do business. It’s going to be very exciting.”

The Future of Rodan Fields Skin Care Is Looking Bright

Our success is driven by our customers,” Haloulos said. “We are growing every day, and we want to continue to grow every day. We want to be around in the future as a successful company—a company that will continue to be around for many years, offering great products and opportunities for our consultants. The future is bright for us, and we are looking forward to it.”

With an annual growth rate of over 10%, the future looks very bright for Rodan + Fields® as well! But we’re just getting started in Direct Selling!

Direct Selling News DSN magazine’s April 2022 issue.

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