PRESS RELEASE June 2021 – RODAN + FIELDS 2020 THE RESULTS ARE IN Premium Skincare Brand

RODAN + FIELDS 2020 THE RESULTS ARE IN - "Premium Skincare Brand Category"

Rodan and Fields Premium Skincare Brand US
Rodan and Fields Premium Skincare Brand Canada

Rodan + Fields is the #1 Premium Skincare brand in Australia, Canada, + North America in 2020. Euromonitor International has published a research study that provides detailed market share figures, segmented at a category level, for brands in the Premium Skincare sector.

The report also analyses how these brands perform within their market by evaluating them against other leading brands across each product type and distribution channel. As a result, the report shows that Rodan + Fields* is the #1 Premium Anti-Aging Brand in North America in 2020.

Rodan and Fields Premium Skincare Brand Australia

Table of Contents - Premium Skincare Brand Category

The North America Premium Skincare Brand (USA + Canada)

  • Rodan and Fields* is the #1 Premium Skincare Brand in North America in 2020 – Source I
  • Rodan and Fields* is the #1 Premium Anti-Aging Brand in North America in 2020 – Source II
  • Rodan and Fields* is the #1 Premium Acne Brand in North America in 2020 – Source III
Rodan and Fields
Lash Boost No1# Lash Serum

The U.S. Premium Skincare Brand

  • Rodan and Fields* is the #1 Premium Skincare Brand in the U.S. in 2020 – Source IV
  • Rodan and Fields* is the #1 Premium Skincare Brand in the U.S. in 2016, 2017, 2018, 2019, and 2020 – Source V
  • Rodan and Fields* is the #1 Premium Skincare Brand in the U.S. in 2016 – 2020, 5consecutive years – Source VI
  • Rodan and Fields* was the #1 Premium Skincare Regimen in the U.S. in 2020 – Source VII
  • Rodan and Fields* was the #1 Premium Anti-Aging Brand in the U.S. in 2020 – Source VIII
  • Rodan and Fields* was the #1 Premium Acne Brand in the U.S. in 2020 – Source IX
  • Rodan and Fields* Lash Boost is the #1 Lash Serum in the U.S. in 2020 – Source X
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The Canadian Premium Skincare Market Brand - Regimen + Acne

  • Rodan and Fields* was the #1 Premium Skincare Regimen brand in Canada in 2020 – Source XI
  • Rodan and Fields* is the #1 Premium Acne Brand in Canada in 2020 – Source XII
Rodan and Fields
Australian Premium Skincare Brand 2020

The Australian Premium Skincare Brand

  • Rodan and Fields* was the #1 Skincare Regimen brand in Australia in 2020 – Source XIII

About The Premium Skincare Brand Results

What Does Euromonitor International Do?

Euromonitor International is a top market research firm. Thousands of products and services are analysed using the data and information they give. In addition, corporations offer historical trends and forecasts in numerous areas, including beauty and skincare.

Read More 2018 – Euromonitor Survey.

To substantiate Euromonitor’s statements, what measures do they take?

Total skincare sales include all the skincare brands sold. Therefore, it covers all channels (pharmacies, department stores, supermarket stores, mass merchants like Shoppers Drug Marte. Neutrogena).

La Mer and Lancôme. Rodan & Fields, LLC updated on 6/12/2021

SkiReadly offers Premium and Mass Skincare. The differentiators are pricing, positioning, and distribution channels. 

Mass brands have lower price points and are commonly sold in retail outlets like Shoppers Drug Mart, CVS, Walgreens, Target, Kroger, ETC. On the other hand, premium brands cost more and are found in retailers like Nordstrom, Holt Renfrew, Saks, Hudson’s Bay, Bloomingdale’s, Macy’s, Neiman Marcus, and Sephora.

“Premium” Skincare Brand means what?

Price, positioning, distribution, and characteristics listed below are the criteria used to distinguish premium from value:

A premium brand is defined as one that most people are aware of the brand and the parent firm regard to be so.

Designer labels such as Yves Saint Laurent, Christian Dior, Chanel, Estée Lauder, Lancôme, Origins, Elizabeth Arden, and much younger “cult” brands such as Bobbi Brown Stila, Jo Malone, NARS, Laura Mercier, ETC.

Price: Premium products are often priced towards the top in the broader category.

The distinction between “Premium” and “Prestige.”

Euromonitor considers “Prestige” a subset of “Premium”.

Prestige does not include La Roche-Posay, Vichy, RoC, and StriVectin; hence, it is a lesser category than Premium in the U.S.

Does the Euromonitor Claim Rodan and Fields #1 Lash Serum in the USA?

Yes. We are excited that Rodan + Fields Lash Boost has been acknowledged as the #1 Lash Serum in the U.S. in 2020.

Is there any Australian claim for Rodan and Fields?

Rodan + Fields has only been in Australia for four years, but Euromonitor has given it the top skincare regimen brand accolade as of 2020.

Rodan and Fields is the top-ranked premium skincare regimen brand in Canada and Australia, respectively. Rodan & Fields, LLC updated on 6/12/2021. Facial care, body care, hand care, and skincare are sold as sets and kits under Regimens.

Rodan & Fields was Canada’s number one skincare regimen brand in 2015. Is something different this year?

Yes. Euromonitor identified Rodan + Fields as #1 in the Premium category, whereas another brand reported better sales in Canada’s overall skin care sets and kits category.

How do other brands compare to Rodan and Fields?

Rodan + Fields brand dollar sales are compared to Clinique, Estée Lauder, Neutrogena, and Olay. Therefore, we are not being compared to the company.

E. Lauder Companies, which owns brands such as Clinique and Estée Lauder, or L’Oréal, which owns brands such as L’Oréal and Lancôme.

Only Lash Boost claims are computed based on skincare sales, not total sales for a brand. For example, Clinique sells makeup, fragrance, and skincare, and we offer other products outside of skincare.

Our Lash Boost claim is calculated based on our Lash Serum sales solely and compares our Lash Serum sales to other firms’.

How do other brands rank?

Unfortunately, we cannot provide any brand information, including the identity, due to a contractual agreement with Euromonitor.

Can you provide proof that these claims are true?

Euromonitor has published our 2020 rankings here

Euromonitor vs NPD, what’s the difference?

Euromonitor has tracked Rodan + Fields since 2014.

Consumer purchase data from a subset of the skincare category is used.

When do Euromonitor Claims expire?

June 1, 2022, Euromonitor claims from Rodan + Fields expire.

About Source

*Rodan and Fields, Rodan & Fields, Rodan + FieldsAll footnotes are listed below. 

I. Source: Euromonitor International Limited; Beauty and Personal Care 2021 Edition, retail value RSP terms; all channels, Premium Skincare.© 2020 Rodan & Fields, LLCUpdated on 6/12/2021

II. Source Euromonitor International Limited; Beauty and Personal Care 2021 Edition, retail value RSPterms; all channels, Premium Anti-Aging including Premium Anti-Aging products sold as part of Sets and Kits.

III. Source Euromonitor International Limited; Beauty and Personal Care 2021 Edition, retail value RSPterms; all channels, Premium Acne Treatments.

IV. Source Euromonitor International Limited; Beauty and Personal Care 2021 Edition, retail value RSP terms; all channels, Premium Skincare.

V. Source Euromonitor International Limited; Beauty and Personal Care 2021 Edition, retail value RSPterms; all channels; Premium Skincare; U.S., USA, United States, United States of America; Rodan& Fields, Rodan + Fields

VI. Source Euromonitor International Limited; Beauty and Personal Care 2021 Edition, retail value RSPterms; all channels; Premium Skincare; U.S., USA, United States, United States of America; Rodan& Fields, Rodan + Fields

VII. Source Euromonitor International Limited; Beauty and Personal Care 2021 Edition; all channels; Skin Care Regimen includes Sets and Kits; retail value RSP terms.

VIII. Source Euromonitor International Limited; Beauty and Personal Care 2021 Edition, retail value RSPterms; all channels; Premium Anti-Aging including Premium Anti-Aging products sold as part of Sets and Kits.

IX. Source Euromonitor International Limited; Beauty and Personal Care 2021 Edition, retail value RSPterms; all channels; Premium Acne Treatments including Acne Treatments sold as part of Sets and kits.

X. Source Euromonitor International Limited; Beauty and Personal Care 2021 Edition, retail value RSPterms; all channels; Lash Serum including Lash Serum products sold as part of Sets and Kits.

XI. Source Euromonitor International Limited; Beauty and Personal Care 2021 Edition; all channels; Skin Care Regimen includes Sets and Kits; retail value RSP terms.

XII. Source Euromonitor International Limited; Beauty and Personal Care 2021 Edition, retail value RSPterms; all channels; Premium Acne Treatments including Acne Treatments sold as part of Sets and kits

XIII. Source Euromonitor International Limited; Beauty and Personal Care 2021 Edition; all channels; Skin Care Regimen includes Sets and Kits; retail value RSP terms.

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