1. For Rodan and Fields, Japan
Rodan + Fields did for a Japan market entry strategy because it chooses not to mimic success in other established markets in the USA, Canada, and Australia.
That’s like trying to build an Ice Hotel in Central Australia: totally inappropriate and likely to vanish into the background. Rodan + Fields – took time, actually 5 years, to understand what the winning companies have done over many years to be successful, and then adapted the Market Entry plan to reflect what they have learned.
Rodan + Fields learned in the past 5 years that Japanese Woman + Men are willing to purchase the best skincare they can afford; they look for efficacious solutions and love to work with regimens. Rodan + Fields use Social Network Services to grow communities and sales.
Japanese Skincare Products SNS Marketing
“Beauty dermatology” brands are a new market segment in Japan, which, combined with the growth of women joining the workforce, makes this a new market a top global opportunity.
Or … understand, and then do something completely the opposite yet complementary.
2. Rodan and Fields Japan Leading the way
Japan is one of the world’s toughest regulatory environments, and let’s not even talk about the language and cultural hurdles. While Distributor leaders from successful markets are welcome assets in the build phase, the company needs to be out in front leading the way and controlling both trajectory and velocity.
Creating the right ecosystem to develop a powerful and stable Brand from the onset. The Japan Skincare Programs were designed to meet the unique needs of the Japanese consumer. Some of the top differences for this Country are
5 steps, Wash, Lotion, Essence, SPF, Moisturizer
“Lotion” has additional hydrating ingredients
“Essence”, unique function based on the client’s skincare Program being used.
Additional hydration in every step has been formulated to meet the needs of the Japanese consumer.
