Your Website’s Role – SEO in Marketing
There’s no justification why the Website can’t be as persuasive and, honestly, eye-catching as the business’s Website, whether it’s a tiny mom-and-pop shop or a multi-million dollar multinational company.
Identifying the Purpose and Audience of Your Website
If you think about it, your Website adds value in at least one of the four areas mentioned below:
Identifying and comprehending the Website’s goals facilitates the definition of your target audience and the scheduling of the following:
What you plan to send them, how you intend to capture them, and how you intend to keep them
Too many people believe that the primary goal of a website is traffic (SEO in marketing). But think about it: would you rather have 1000 people visit your Website and do nothing or 100 people visit your Website and act?
Is a high PageRank relevant to your company’s true profitability? These abstract, relative numbers have little meaning of their own and should not be the Website’s primary goal.
When your Wine, Distillery Brewery Website goes live, the rest of the world has direct access to it. Your brand, products, and contact details are available to the public 24 hours a day, seven days a week.
What do you want potential customers to think about you? Assume that your clients and prospects will Google both you and your rivals before settling on a brand.
I think it is safe to presume that your Website would have a huge influence on their decision. As a result, and answering the following questions for your company: Are you presenting your brand and its goods or services in the best light possible? Are you giving the customer a reason to choose you over your competitor?
- Your Brand is Easy to reach
Sharing, as well as traditional above-the-line media and commercials, can drive a significant amount of traffic to your Wine or Spirits Website (where uses will enter the website address directly). This element, however, is important since millions of consumers use search engines to find providers of products and services. The mechanics, architecture, and content of the Website must be optimised for optimum search engine indexing (SEO in marketing).
- You Control the Content that is both trustworthy and insightful.
Are you delivering a clear and consistent brand message to your target audience? Do you use your Website to promote trust intentionally? How much do you refresh it, and how do you interact with your prospects in other ways? Do you have a Twitter or a Facebook account?
The simple truth is that if you do the following, people are more likely to trust your brand:
It is clear and professional; they know more about you and your products and services.
- Information Provided is Convenient and Useful
Simply put, you are not designing a website for your business or yourself; you are making it benefit your customers.
The significance of a successful website will trickle down to your Store.
In our experience, an online store’s expected success is extremely rare. What works in the US, the UK, and Europe might not work in Australia. The problems that we face in Australia are as follows:
Infrastructure and logistics capability; market size, customer expectations, and competencies; Tariffs by Federal Government laws and currency restrictions; dependability and dependability
Too often, the required back-office facilities, design, target market size, and budget (development and marketing) are not considered rationally. Website and SEO are not even considered.
Over the last decade, the wine and spirit industry has gradually embraced technology, especially e-commerce. However, with restaurants and tasting rooms closing and drinkers confined to their homes, 2020 compelled wineries and retailers to go digital—even if they didn’t want to.
When the pandemic started, e-commerce gave wine and spirits a big uptick because we already had a built-in online ordering and distribution platform that our customers were happy with,” says Howie Rubin of Bauer Wine & Spirits.
According to Liv-Ex, 79 per cent of wine businesses polled expect technology to make fine wine purchasing easier in the next five years, with 88 per cent agreeing that it has already made the process more successful. An exciting time for wine and spirit buyers who want to taste the world with a mouse click.
The COVID-19 pandemic has caused uncertainty in how wine and spirits are now being marketed, forcing Brands to reconsider how they get their products into their customers locally and globally.
Your Website can be used to communicate with prospective customers. CRM is all about making long-term connections. If done correctly, you would have a sales force and an aftermarket care division in one.
Since they are accessible 24 hours a day, seven days a week, websites offer instant gratification. With the right content and online systems, the company’s service and help desk workload can be reduced.
Aside from the obvious – selling goods or creating leads – a website will increase the bottom line of your business by supplementing and, in some cases, replacing existing systems:
- Innovative online processes may aid in the streamlining of key business processes and the reduction of operating costs.
- Opportunities such as online statements, hiring, and centralised file and document repositories can be available on a website.
- Promoting the goods and services for a fraction of the cost of mailing catalogues, brochures, or inserting print advertisements, when targeting specific psychographics, demographics, and technographics.
