How To Build Personal Brand – Characteristics that defined Rachael Johnson.
ACCESSIBILITY– Developing an accessible persona is rare and challenging. You will never know what the individual wants or needs without being accessible. When people know you’re always sensitive, opportunities can present themselves more frequently.
ATTITUDE – Showcase your abilities even though you don’t feel like it.
It is necessary in good times and poor. The point is, you are the only one who cares about your issues. So show your best self”.
INTEGRITY – It is important to be truthful even though it is easier to lie. There are those people who prefer lies to the truth. Loyalty is part of honesty Credibility and trustworthiness are keys to brand growth.
WORK ETHIC – luck comes and goes. If you get the chance, work hard to keep good luck flowing. People would treat you better if they know you work hard.
OPENNESS – There are two kinds of people: those who extend their arms and hold their arms across their chest. Who would you like to do business with?’” Openness breeds trust and encourages relationships.” It would be best if you were open to fresh ideas and new experiences as a personal brand
APPEARANCES – Attention to your appearance; people will judge you on your content. They call you ultra-casual if you.”
Conclusion
That’s what happens in life. Some of your obstacles will look big and daunting, while others will seem small and insignificant. Focus on what you can control. There is a good chance that your worst moments—both good and bad—will teach you something about yourself personally and professionally.
“You must have complete faith in yourself, this business, the products, and our Doctors. Say to yourself, “I am deserving of this, I can do this, I am doing this,” and then work hard. As all women entrepreneurs, we realise no magic formula for success in this market, but the mentality is essential.”
Rather than looking back on your life and wishing you could relive your worst moments, take the opportunity to learn and grow—for yourself and for the people who depend on you.
There is an incredible opportunity for people who want to reach a larger audience in Canada.
Hearing and meeting Rachael in New Orleans in 2019 had solidified my belief that this will also be my reality. It intrigues me a lot, thinking about what will happen in the next two, four, and ten years and for years beyond. I realise it will be a long time before I’m tired of this! The opportunity presents itself. I will create a charitable fund for our daughter in her name and give more as she grows.