Completing your whole profile.
Give Google as much detail about your company as you can. Why is this so? It facilitates Google’s matching of your company to consumer searches. In other words, it raises the search engine rating.
“Local results favour the most appropriate results for each search,” Google notes, “and businesses with full and correct knowledge are easier to match with the right searches.”
That means you can fill out your contact information, group, characteristics, and other information. Where necessary, use the appropriate keywords.
Google bases its local rating on three factors:
- Relevance refers to how well the listing suits a search query.
- Distance: The distance between your position and the quest or searcher.
- Prominence: The degree to which a company is well-known (based on several other factors)
Optimise your company information
Next, it is important to know exactly what information you want to optimise. Obviously, your name and email address is always a good idea. The ideal way to promote your business is through your photographs and your hours of operation.
Use the Best Pictures Selecting the best pictures for your Google My Business profile is essential. You want to choose the best pictures to get as much reach as possible. It is important to know when you are online, what you are doing and for how long.
If you have many products or multiple hours of operation, you need to know what pictures people will be most interested in. Find the right image size The biggest thing to consider when uploading your pictures is how big they need to be.
Optimise your location
If you want to get results from Google My Business, you need to optimise your location. This involves making sure that Google My Business includes your correct location on your listing. Some areas might even require you to pay for your location to be placed on your business page.
The best bet is to start with Google Places, which Google offers for free. This is the digital equivalent to the yellow pages. Also, remember that many search engines use crowdsourced data for their results.
They will then link to your business page, which means your Google My Business profile. Location accuracy You have to ensure that your location is accurate. It would be not very clear for your customers to search for a restaurant if it is not in their current location/area, which is why you need to get this right.
Optimise your contact information
It would be best to give your potential clients as much information as you can in your information field. In addition, make sure that it is an easy-to-access link. You will know if the information you provide is adequate if you find the contact button is easier to click and easier to scroll through than others.
As of 2015, Google My Business offers an advanced contact form. This one allows businesses to record their responses as they would like. It also allows companies to tag questions with quick responses. Turn your other social media accounts into a “microbusiness” Most companies have a website, Facebook page and Twitter feed – and probably a few Instagrams or a few Pinterest accounts.
Optimising your photos
To see the most benefit from your profile, you need to get the most number of people to see it in the first place. Add a lot of relevant pictures. We use pictures of the products we sell and other relevant shots. We also upload photos to Google so that people can see our business in action and can shop for our products.
Don’tDon’t forget to take advantage of the menu for your listing to add more pictures. This includes adding your logo. Include the best-selling items. When setting up your Google My Business, you can put up to ten most popular items.
This is usually not the same as the most popular items you sell in-store, but it is a good place to start. We have included items from the top ten bestsellers to give customers the option of finding items easily.
Optimising your reviews
Business reviews are the lifeblood of online marketing. It should be noted that good reviews do not automatically equal high sales, and the opposite is also true. However, you can boost your Google My Business ratings with the right profile.
You can use reviews to boost your search rankings, which should benefit your reputation online and make it easier to locate you on the map. However, it will cost you money and time to create the most positive review you can.
If you own a shop, you could purchase an incentivised advertisement to advertise on Google My Business. If your business is open at night, you may be able to display a real-time advertisement to attract more business.
Optimising for mobile
Business owners and ecommerce store owners are increasingly choosing to use mobile devices for their shopping experience. This allows customers to access product information, buy products, and spend more money on mobile devices.
In the past, companies operated primarily from the desktop or laptop, but mobile shopping provides businesses with a lot of growth opportunities. The same is true for local retailers and businesses.
Google My Business is a great tool for local retailers and small business owners that offer their product and services to customers. Even though this guide is mainly for local businesses, all local businesses will benefit from optimising their Google My Business pages. A strategy that includes all devices is the ideal one to follow.