Google Stories – The Ultimate Guide

EXPERIENCE DIGITAL MARKETING SERVICES AT SCALE

In October, Google created a home for Web Stories in Google Discover

The Ultimate Guide to Using Google Stories for Content Creators

A home for Web Stories in Google Discover so that users could view a personalised stream of the best Web Stories from around the web.

With an extremely positive response from publishers, Web Stories seeks to simplify online stories enabling publishers, digital marketers, and content creators to develop and own their material.

Over 20 million Web Stories are now available, with 100,000 new ones being added every day. Furthermore, since October 2020, people on 6,500 additional sites have created Web Stories.

Millions of people watch and interact with Web Stories on Google Discover and Google Search every day. Viewers can use this immersive and intuitive technique to go virtual snorkelling, try a new workout, and prepare tasty dishes, as well as discover brand new products.

About Google Stories + Content Creators

In Google Hangouts with Creators, expressing a desire for further insights and resources to assist them in creating better content that their audiences want to see. Here are a few of the most useful things Google has given thus far:

What exactly is Google Stories?

Google Stories is a story-like user experience that debuted in Google Search in October 2018. While identical stories can be found on Facebook, Instagram, and LinkedIn, the story style is simpler, allowing for an unlimited stream of photographs to be contributed.

Furthermore, even if you are not actively searching for something on Google, you may encounter content from Google Stories. Due to Google’s desire for you to find content providers that do not have a direct relationship with Google.

What Are the Benefits of Using Google Stories for My Business?

The vast majority of brands have a narrative to tell. Sharing your stories with your followers through Google Web Stories allows you to build trust with your customers and enhance your online reputation.

Your films might feature anything from your company’s culture to new product releases. Though writing the code to create your own Google Web Story is difficult, various plugins can help you, which I will cover below.

All Web Stories are housed in Google Stories. Web Stories users have created over 2 billion pieces of content since Google’s tremendous worldwide reach backs it.

Recently, YouTube Kids added its first-ever Web Story, which swiftly surpassed one million views in just two days. Web Stories are compatible with both mobile and desktop platforms.

They provide a platform for web-only content makers of all sizes. In addition, creators can display their work in various formats, such as 360° immersive multimedia, games, animated GIFs, etc.

Web Stories is quite simple to use. A creative only needs to set up an account and upload the content they wish to display on the Creative Panel.

Newsroom AI is a free web story creation tool. The world’s biggest magazines use Newsroom AI to create Web Stories. Furthermore, prominent brands, publishers, and individual artists use Newsroom AI to bring their Web Stories concepts to life. Sign up for a free account with Newsroom AI and get started right away.

Audrey Anderson World

Need Help With Digital Marketing?

Free Consultation – SEO , Local Google My Business Digital Marketing

What Are the Benefits of Google Stories?

A story necessitates more images than a regular blog post, and you might be aware of how tricky it can be to find outstanding photos for your material. But why should you be concerned about a different type of content when you already have so many alternatives for reaching out to consumers and delivering information?

First, by developing partnerships with Unsplash and Coverr, Google made it much easier to find attractive images. Furthermore, everyone who instals the Web Stories plugin will receive access to a growing library of free photo and video content.

Now that that’s out of the way, we can focus on the most compelling reason to use Web Stories: they’re unlike any other type of content. Here are a few traits that set them apart:

A type of mobile-only content. Mobile users make the majority of organic search engine visits. As a result, stories are written to appeal to them.

Google Web stories have Google’s support, appearing in search and image results. Even with the potential to appear on Google Discover.
With them, you can monetise your content. For example, you can put affiliate links in your stories, but Google recommends doing so just once per piece.
Managing a diverse range of content. You’ll be able to use practically any form of content you have for Stories, including video and, eventually, animations.

Google’s AMP initiative aids them. Regardless of the debate around AMP, Web Stories will benefit from faster loading times.

They are easy to create and publish, but they may also rank for various search terms and serve a rising number of web users. You may also use them for advertising, which is what you’d expect from Google.

What’s Next for Google Stories in Digital Marketing?

You’ll want to join the Web Story platform if you wish to follow in the footsteps of Bloomberg, Mashable, BuzzFeed, Vox Media, Forbes, Bustle, and many more. The News Room AI is used to create the majority of Google Web stories.

Ad Opportunities on Google Web Stories -Traditionally, content publishers have generated money by selling ad space. True for everything from a print newspaper to an internet news site. The concept of Google Web Stories is similar to that of programmatic advertising.

With advertising, you can create immersive, fascinating stories that fit in perfectly with the rest of the material. Then, depending on why you’re delivering the narrative, you can include CTA boxes, links to landing pages, and product pages.

Excellent Examples of Google Stories

If you’re looking for more perks and encouragement to get started, look no further. This is it.

Every brand has a story to tell that is unique, and Google Web Stories can help you and your company tell yours. Look through this collection to see some of the innovative ways people are already using Web Stories.

To see them, go to https://stories.google.com/showcase/.

You don’t need to look any further for some amazing examples of how to use the platform.

Refinery29 has a series called How Stuff Is Made, which includes this piece titled How Money Is Made.

The story appears basic, but it gets intriguing after some wonderful prose, videos, and images are added. I’m really looking forwards to seeing what happens next.

Google Web Stories are an excellent way to share heartwarming stories at a time when the world desperately needs more good news. Brands can capitalise on the opportunity to tell inspiring and moving stories.

A new avenue for customers to find your company’s website, the benefits of Google’s excellent search engine capabilities and the likelihood of Google Web Stories showing in Google search pages or Google images are all compelling reasons to produce them. It’s an additional approach to boost your SEO performance.

Because Google Web Stories are customisable, you may also attach links or CTAs that direct people to your website.

Travel stories, animal stories, and children’s stories beg to be told in a visual format like Google Web Stories. In this narrative about taking your kids to see animals, Lonely Planet has taken it and run with it.

What Kind of Google Stories should you Create?

Whether you’re generating an article or an infographic for your brand, you’ll want to publish it using Web Stories, which are incorporated into the tools you use.

This includes most social publishing platforms’ editor tools, such as Medium, Medium’s Gallery, and Drupal.

Alternatively, you can use the WordPress Toolbox. Adium, a web-based content creation programme, may also be used to create Web Stories. The Editorial Sites created by Jason Santa Maria and Kathleen Davis and the Creators Kit created by Miguel Caceres and Vivianna Hull provided other creative outlets to explore.

There is also web-based software meant to make Web Stories easier for designers, such as StorySketch, created by StorySketch Labs, and this type of software is available to WordPress users.

What Kind of Google Stories should you Create?

1. Brands Aspirational imagery, valuable how-to instruction, and relevant product-partnership potential, lifestyle content suits the Story format well and gets the highest engagement of any category.

Web Story Examples from the Beauty & Fitness, Home & Garden, Arts & Entertainment, and Shopping categories

2. Online Impressions – Because of their vast array of visually attractive themes, the Arts & Entertainment and Food and Drink verticals earn the most online impressions.

3. Brand Growth – There is a tremendous demand for new arts and entertainment, celebrity, sports, and gaming content. With new TV shows, movies, and games being released regularly, these verticals are primed for growth.

4. 11-15 Pages – While there is no “optimal” page length for high-quality Stories, users typically click or tap through 11-15 pages.

5. Google Discover users view an average of 1.7 Stories for each article they open. However, this varies substantially by demographic.

Two Methods for Creating Branded Google Stories

You may use Newsroom AI to launch web articles or on your WordPress site’s Dashboard.

OR the other ideal spot to begin learning about the WordPress Web Stories plugin.

Web Stories is a free, open-source visual storytelling format for the web that allows you to easily create visual narratives with enticing animations and tappable interactivity while immersing your readers in superb, fast-loading full-screen experiences.

How Can AI Be Used? An online app called Newsroom AI?

Newsroom AI helps content creators create visual content that engages, entertains, and inspires millions of people. Web Stories are a storytelling format specifically intended for the mobile future and immerse viewers in a deeper, more complicated, more intimate experience.

Newsroom AI is headquarters in London, but we are a fully remote, global organisation with workers worldwide, including Melbourne, Cape Town, New York, and Mexico City.

You may start creating Web stories right now without having to worry about hosting or monetisation tools.

In Newsroom AI, you can choose from a variety of templates. Grab one to get started. Following that, you’ll be taken to the “create” page, where you can start designing.

Publishing to the domain of your website.

When publishing, storing or modifying stories, connect your domain to avoid future uploads or invalidations.

The number of pageviews is infinite.

Members of the Countless Tales 2 team

Platform monetisation Analytical platform

Web Story Creator is WYSIWYG (What You See Is What You Get).

Use the freestyle functionality to manage any number of shapes, media, or text layers with your scenes.

Teamwork

Create teams with different roles and asset permissions, and manage all of your brand elements and templates in one place.

Monetisation

Web Stories introduces a new edge-to-edge ad type that dynamically travels between your scenes.

Google Discover is a function of Google.

You may prepare your content for Google Discover by using our advanced publish settings and format compatibility checklist.

Getty Images access

Getty Images provides access to over 300 million images and videos in a fantastic all-inclusive package.

What Exactly Are Google Stories for WordPress, and How Do They Work?

Visual Storytelling in WordPress: Web Stories, formerly known as AMP Stories, are the same format that Facebook and Instagram Stories have made famous. This type of material blends images and words to create a one-of-a-kind storytelling experience.

The fact that this type of information typically has a brief lifespan adds to its attractiveness — social media tales are an excellent example of what has become known as “ephemeral content.”

Web Stories, on the other hand, are not fleeting. Google’s story style has the durability of regular material. You don’t have to search much for evidence than CNN’s Mobile Visual Stories page, which contains Web Stories dating back to 2017.

What distinguishes Web Stories for WordPress is that Google has developed a plugin that allows WordPress users to write and publish Web Stories directly from the back-end of their website. Previously, Web Stories were created using The AMP app or third-party story builders to generate Web Stories. Google added official support for Stories to WordPress with the Web Stories WordPress plugin.

How to Begin Using Google Stories on WordPress

You may begin creating Web Stories for your WordPress website in several ways. The first step is downloading and installing the official Google plugin. So, either download it from the plugin’s WordPress page or search for it and instal it through the website’s back-end – whichever method you want, as long as the plugin is installed and activated.

When you instal the plugin, the Stories option will appear in the Dashboard menu. It will take you to the Stories dashboard, which will provide a list of all of your stories, or it will allow you to create a new story immediately.

Google WordPress Editor Web Stories

The Web Stories editor for WordPress combines a sophisticated set of story-creation tools in an easy-to-use WYSIWYG interface. Some of the main features you can utilise right away are as follows:

A visually pleasing and user-friendly interface that makes managing the tale development process straightforward.
Beautiful and expressive page templates to help you get started with your tale production quickly and effortlessly.
The drag-and-drop feature makes it simple to build attractive stories.
The plugin dashboard provides access to WordPress’ media library, allowing you to grab your media assets as you build your posts.
Colour and font style can be changed, making it easy to adjust the aesthetic of your stories to the needs of your content strategy.
Plus a whole lot more!

You can create visual narratives with tappable interactivity, share them freely around the web, or integrate them on your existing content strategies with the Web Stories editor for WordPress. Web Stories are a part of the open web, not a closed ecosystem or platform. As a result, the stories you create are unique to you.

How Can I Share My Web Stories?

Google has created a feature known as the Embed This Button. It is a little button that may be added to an HTML page. When this button is embedded in a Web Story, Google will rank it higher in Google Search.

In addition, when the web story mentions the embedding button, Google Search will display other web articles linked to the embedded button. What Factors Influence Google’s Website Ranking? Google indexes and ranks websites depending on a variety of characteristics.

These include the Web Story’s significance and the number of people who will see it. The majority of people who see the Web Story on Google are in the target audience. Because more people are reading your online story, it will rank higher in Google Search. So, how exactly does Google submit web stories to Discover?

What Can I Do to Improve the Interactivity of My Web Story?

Google Discover content comprises brief films and photographs that describe what is going on, with text and graphics added on top to create the story.

Depending on what a publisher wants to create, they are available in video, photo, audio, and text formats. Discover functions like a directory in some aspects, assisting you in finding web stories that interest you.

However, for those who want to make their Web Stories more interactive, Google has integrated the fundamental functions in the Google Lens so that you can search for the term “enter” and have the camera focus on the words and put them into the tale.

Key Takeaway's Google Stories for Digital Marketing

Google Discover will drive up demand for mobile advertising inventory. People will be more engaged with their devices, which will result in higher ad revenue. Google will gain from an increase in digital ad spending. It’s a wise move on Google’s part to include all publications in Discover, given Google already supplies the world’s largest search engine.

I enjoy using the WordPress Plugin to generate Web Stories. Still, the templates aren’t as visually appealing as Newsroom AI, which has some amazing designs, but there was very little help when I joined the programme and attempted to load it. Newsroom AI is not a plug-and-play app that requires some back-end work.

Google’s Web Stories for WordPress is now available! Web Stories for WordPress is a plugin that easily develops and publishes story content on your WordPress website. Download it now, learn more about Web Stories for WordPress, or sign up for Newsroom Ai.

Publishers and content creators do not need to amass a significant following.

They can reach a larger number of individuals at a far lower cost than they would pay in traffic acquisition charges for Google AdSense or Facebook. With ad budgets in upheaval, Google is betting that publishers will produce more interesting material to its audience and generate more income for Google’s advertisers.

More importantly, the content on Web Stories is yours. The primary contrast between Google Web Stories and its social media competitors is ownership of content. Because you created the content using AMP or a third-party platform, you are free to do whatever you want with it.

Embedding these Web Stories on your own website or share them in any other way you see fit. Consider how you want to use Google Web Stories as well as how others will find them. Thus, having a beneficial impact on your creative decisions. The options are nearly limitless, and you have unlimited control.

Contact

For any inquiries please email

audrey@audreyandersonworld.com

Grow with confidence

Services

Get Started

About

Digital Marketing Agency
Blog
Careers
USA | AUSTRALIA | CANADA
Fukuoka | Hiroshima | Kawasaki | Kobe | Kyoto | Nagoya | Osaka | Sapporo | Yokohama

Recent Posts

Most Used Categories

The Ultimate Guide to Using Google Stories for Content Creators

About Google Stories + Content Creators

What exactly is Google Stories?